Open Access. Powered by Scholars. Published by Universities.®

Digital Commons Network™

Open Access. Powered by Scholars. Published by Universities.®

Marketing

PDF

Series

2006

Institution
Keyword
Publication

Articles 61 - 75 of 75

Full-Text Articles in Entire DC Network

The Weight Of The World: Consuming Traditional Masculine Ideologies, Andrew Dunne, Olivia Freeman, Roger Sherlock Jan 2006

The Weight Of The World: Consuming Traditional Masculine Ideologies, Andrew Dunne, Olivia Freeman, Roger Sherlock

Articles

This paper explores the relationship between the body, masculinity and the consumption of body-focussed activities. It examines the meaning and importance of strength training for men.
Strength training is of interest because its increase in popularity is occurring at a particular point in time when a growing number of men are experiencing insecurities over their masculine identities as a result of recent socio-economic changes. This paper proposes that men today are facing a dilemma in terms of masculine identity. This dilemma hinges on the growing objectification of the male body in the media and its cultural messages regarding masculinity.

Go to article

The Impact Of Certain And Uncertain Store Promotions On The Decision-Making Process In Product Choices, Cathy Yi Chen Jan 2006

The Impact Of Certain And Uncertain Store Promotions On The Decision-Making Process In Product Choices, Cathy Yi Chen

Research Collection Lee Kong Chian School Of Business

Various store promotions ranging from dollar-off discounts to sweepstakes can induce different affects among consumers. Built on recent studies on the uncertainty of incidental affect, this research examines how promotions differ in the feeling of uncertainty elicited, which, in turn, influence the decision-making process of product choices. Specifically, we demonstrate that “uncertain” promotions (e.g., sweepstakes) can increase the extent of systematic decision-making in a subsequent product choice relative to “certain” promotions (e.g., discount) when the choice is easy. But the pattern is reversed when the choice is difficult. The implications to the incidental affect and promotion research are discussed.

Go to article

Ua9 Spirit Of Giving, Wku Institutional Advancement Jan 2006

Ua9 Spirit Of Giving, Wku Institutional Advancement

WKU Archives Records

Newsletter highlighting donors and donations to WKU departments and programs.

Go to article

Free To Be Obese In A 'Super Nanny State'?, Nadine Henley Jan 2006

Free To Be Obese In A 'Super Nanny State'?, Nadine Henley

Research outputs pre 2011

Should individuals be free to make lifestyle decisions (such as what, when and how much to eat and how much physical activity to take), without undue interference from the state, even when their decisions may lead to negative consequences (obesity, heart disease, diabetes)?

Go to article

Examining The Cross-National Applicability Of Multi-Item, Multidimensional Measures Using Generalizability Theory, Srinivas Durvasula, Richard G. Netemeyer, J. Craig Andrews, Steven Lysonski Jan 2006

Examining The Cross-National Applicability Of Multi-Item, Multidimensional Measures Using Generalizability Theory, Srinivas Durvasula, Richard G. Netemeyer, J. Craig Andrews, Steven Lysonski

Marketing Faculty Research and Publications

Establishing the applicability of multi-item measures is important for making valid inferences when testing theories cross-nationally. Typically, researchers have relied upon the tenets of classical measurement theory (CT) using confirmatory factor model invariance testing to conclude that a unidimensional measure is applicable across countries. However, two important issues remain unresolved via CT techniques: (1) if the measure is found not to be invariant, CT tells us little as to why the measure varies across countries; and (2) if the measure is multi-dimensional, what factors affect its cross-national applicability? Our research seeks to address these issues and the cross-national measurement applicability …

Go to article

An Exploratory Study Of Consumer Adoption Of Online Shopping: Mediating Effect Of Online Purchase Intention, Songpol Kulviwat, Ramendra Thakur, Chiquan Guo Jan 2006

An Exploratory Study Of Consumer Adoption Of Online Shopping: Mediating Effect Of Online Purchase Intention, Songpol Kulviwat, Ramendra Thakur, Chiquan Guo

Marketing Faculty Publications and Presentations

An exploratory study was conducted to investigate consumer adoption of online purchase using a survey data set. Based upon the theory of innovation and self-efficacy theory, risk aversion, online proficiency, shopping convenience, and product choice variety were proposed to influence consumer intention to shop online, which, in turn, affects online purchases. Results of regression analyses revealed that all but shopping convenience were significant predictors of consumer intention to purchase online. In addition, consumer intention directly determines consumer purchases online. Finally, consumer intention to purchase online mediates the relationship of risk aversion, shopping convenience, and product choice variety to online shopping. …

Go to article

A Mixed-Method Approach For Developing Market Segmentation Typologies In The Sports Industry, Andrew J. Rohm Jan 2006

A Mixed-Method Approach For Developing Market Segmentation Typologies In The Sports Industry, Andrew J. Rohm

Marketing & Business Law Faculty Works

This study presents a mixed-method approach for segmenting a sports product-market using participation motivation data. Qualitative data are used to segment a national sports product-market—running footwear—using qualitative analysis software as well as multivariate statistical approaches. This study describes a systematic approach to developing a consumer segmentation typology using both demographic variables as well as self-expressed motivations for sport and fitness participation. The mixed-method approach reported here employs qualitative data to help validate subsequent quantitative cluster analysis, and draws upon cluster profiles to establish the structure for market segmentation. The findings from this study offer implications for marketing research and marketing …

Go to article

Management And Market Reactions To Litigation: Do Shareholders Win When The Company Loses?, Terence Lau Jan 2006

Management And Market Reactions To Litigation: Do Shareholders Win When The Company Loses?, Terence Lau

Management and Marketing Faculty Publications

This research brief summarizes a study on how markets react to settlements and judgments. Prior research suggests that when companies refuse to settle and instead take on litigation, they are rewarded by markets even when they lose the case. Why this occurs has tremendously important significance for senior management.

Go to article

Observations On The Folly Of Using Student Evaluations Of College Teaching For Faculty Evaluation, Pay, And Retention Decisions And Its Implications For Academic Freedom, Terence Lau, William Wines Jan 2006

Observations On The Folly Of Using Student Evaluations Of College Teaching For Faculty Evaluation, Pay, And Retention Decisions And Its Implications For Academic Freedom, Terence Lau, William Wines

Management and Marketing Faculty Publications

Research on student teaching evaluations is vast. An examination of this research demonstrates wide disagreements but also substantial consensus of authority for the proposition that student evaluations should be used only with extreme care, if at all, in making personnel decisions. A number of reasons cause administrators to use teaching evaluations for personnel decisions. The literature, however, is virtually unanimous in its condemnation of norming student evaluations in order to rank classroom performances. Current cases on academic freedom indicate some retrenchment by the Circuits from broader pronouncements in earlier Supreme Court cases. This paper concludes that the use of non-validated …

Go to article

Market Performance And Technical Efficiency Of Domestic And Foreign-Invested Service Industries In China = 中外資服務業的比較分析, Yue Ma Jan 2006

Market Performance And Technical Efficiency Of Domestic And Foreign-Invested Service Industries In China = 中外資服務業的比較分析, Yue Ma

Centre for Public Policy Studies : CPPS Working Paper Series

Although the Chinese manufacturing industry has attracted a vast amount of foreign direct investment (FDI) and has made rapid development, the Chinese service sector is still heftily-protected and has absorbed little FDI since the open door policy adopted in 1978. As a result, the share of the service output is just around 41% of China’s GDP. This is clearly unsatisfactory as the service sector has been able to create more jobs proportionally in many other developed and less developed countries than that in China. This paper is the first attempt in the literature to conduct an empirical comparative study of …

Go to article

Leveraging Internal Competency And Managing Environmental Uncertainty: Propensity To Collaborate In International Markets, Syed H. Akhter, Fernando Robles Jan 2006

Leveraging Internal Competency And Managing Environmental Uncertainty: Propensity To Collaborate In International Markets, Syed H. Akhter, Fernando Robles

Marketing Faculty Research and Publications

Purpose – The choice of an international market entry mode involves two critical considerations, leveraging internal competencies and managing environmental uncertainties in host countries. The purpose of the paper is to explicate how these two considerations affect the propensity to collaborate in international markets. Design/methodology/approach – The paper builds on existing theories and develops hypotheses showing relations between competencies and uncertainty and collaboration in international markets. Findings – Conceptual relations show that the goals of leveraging competencies and managing environmental uncertainty in host countries have varying effects on the level of international collaboration. Originality/value – The effects are shown through …

Go to article

Ethical Marketing: A Look On The Bright Side, Thomas A. Klein, Gene R. Laczniak, Patrick E. Murphy Jan 2006

Ethical Marketing: A Look On The Bright Side, Thomas A. Klein, Gene R. Laczniak, Patrick E. Murphy

Marketing Faculty Research and Publications

This article offers an alternative to conventional approaches to ethical analysis in business and marketing. We submit that studying companies with exemplary records of ethical conduct and social responsibility offers useful and compelling guidance to marketing students and managers. It provides another needed perspective beyond simply examining examples of misconduct or offering normative advice that may not reflect the specifics of corporate situations. Based on examples presented in a recent text by the authors and Better Business Bureau Torch Awardees, we present information on thirteen companies of varying size and from several different industries. That information includes ethics policies, management …

Go to article

Perceptual Fluency, Attitudes And Choice: Special Session: The Role Of Metacognition In Consumers’ Judgments, Andrew A. Mitchell, Seh-Woong Chung Jan 2006

Perceptual Fluency, Attitudes And Choice: Special Session: The Role Of Metacognition In Consumers’ Judgments, Andrew A. Mitchell, Seh-Woong Chung

Research Collection Lee Kong Chian School Of Business

In a series of studies we examine the relationship between perceptual fluency, attitudes and their accessibility and choice from a limited set of brands. We hypothesize that under these conditions, brand choice is a two-stage process. The first stage is a recognition stage where certain brands will "stand out" in the environment. The second stage is a choice stage, where consumers use information about the brands, which is stored in memory to make a choice.

Go to article

2006 January, Office Of Communications & Marketing, Morehead State University. Jan 2006

2006 January, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for January 2006.

Go to article

Interdependent Consumer Choice And The Oval Of Cassini, Aharon Hibshoosh Jan 2006

Interdependent Consumer Choice And The Oval Of Cassini, Aharon Hibshoosh

Faculty Publications

This paper follows a theory of Nicosia and Hibshoosh regarding the choice by social consumer unit who is facing conflicting institutional norms. The paper presents a duo-centric consumer residential choice model with special disutility function. The properties of the Oval of Cassini play a key role in the parstmonious modeling of this phenomenon and in the analysis. Specifically, we develop a residential consumer choice model where the consumer utility is affected by conflicted demands for activities of work and non-work institutions. The consumer unit is simultaneously attracted to two predetermined centers of work and non-work, while making its residence choice. …

Go to article

First Prev