Digital Commons Network^™

Cross-Cultural Comparison In The Emotional Responses Elicited By Wine Odors, Aimee Hasenbeck

Graduate Theses and Dissertations

To remain competitive in the wine market, wine companies must strive for a deeper understanding of the factors that influence consumers at an emotional level in order to sustain consumer satisfaction. Evaluating the wine odor-induced emotional response, in addition to hedonic response and descriptive analysis, may provide valuable information into the perspective of the consumer and potentially insight to repeat purchases. The objectives of this research were to measure the emotional responses elicited by odor attributes in wine samples and determine whether these emotional responses vary as function of cultural and experiential backgrounds, as well as sensory characteristics of wine …