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Articles 1 - 30 of 30
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Understanding Current Labor Shortage And Mechanization In New Jersey Nursery Crop Operations, Hemant Gohil, Timothy Waller, Raul Cabrera
Understanding Current Labor Shortage And Mechanization In New Jersey Nursery Crop Operations, Hemant Gohil, Timothy Waller, Raul Cabrera
The Journal of Extension
We conducted a survey of New Jersey’s nursery industry to understand the current levels of labor shortage, how this has affected specific tasks related to the production capacity of the industry, and the actual level of mechanization. Survey results identified priority areas needing mechanization. There is a need for greater mechanization in almost all areas of nursery production to reduce the reliance on labor and or improve the efficiency of labor. Other Implications related to Extension programming on nursery mechanization are also discussed.
Nutrition Education In Food Pantries: Perceptions Of Pantry Personnel Towards Implementation, Chelsea Allison, Christopher T Sneed, Marissa Mcelrone, Kristin Riggsbee, Janie Burney
Nutrition Education In Food Pantries: Perceptions Of Pantry Personnel Towards Implementation, Chelsea Allison, Christopher T Sneed, Marissa Mcelrone, Kristin Riggsbee, Janie Burney
The Journal of Extension
Extension programming can be effective at delivering nutrition education to food pantry clients. This study aimed to understand the perceptions of food pantry personnel towards nutrition education. A mixed methods survey was administered to food pantry personnel (n=53). Most (62.3%) reported their food pantry was church-affiliated, and few (22.6%) reported any Extension collaboration. Qualitative themes included perceptions that nutrition education was resource intensive, clients were not interested in nutrition education, and differing attitudes towards nutrition education. When working with food pantries, Extension should educate personnel about the importance of nutrition education, offer resources, and facilitate programming.
Connecting Diverse Communities Through A 4-H Urban-Rural Experience, Laurie Murrah-Hanson, Brittani Lee, Pamela Bloch
Connecting Diverse Communities Through A 4-H Urban-Rural Experience, Laurie Murrah-Hanson, Brittani Lee, Pamela Bloch
The Journal of Extension
Misconceptions regarding agricultural careers are exacerbated by increasing urbanization and are one of many differences in perspective between urban and rural communities. The One Georgia 4-H Urban-Rural Experience addresses this divide through a statewide youth exchange focusing on the agricultural sector. The program includes a multifaceted look at agricultural careers through visits to urban and rural communities. Focus group evaluations revealed the impact on youth through exposure to new careers, increased understanding of the diversity of agriculture, awareness of the interconnected nature of urban and rural communities, and a sense of belonging to a diverse group of youth.
New Mexico 4-H Online Horse Bowl Tournament, Jason L. Turner, Ryan W. Craig, Talisha L. Valdez, Halee M. Prather, Zane E. Webster, Sara K. Marta, Mindy G. Turner
New Mexico 4-H Online Horse Bowl Tournament, Jason L. Turner, Ryan W. Craig, Talisha L. Valdez, Halee M. Prather, Zane E. Webster, Sara K. Marta, Mindy G. Turner
The Journal of Extension
Under COVID-19 public health order constraints, Extension professionals used readily available technology (e.g., Google Forms, Zoom, Facebook Live, and QuizBowl Pro) to conduct a traditional 4-H quiz bowl contest entirely in a virtual setting as an innovative means of offering positive youth development in a structured environment when most New Mexicans were homebound and unable to travel. Participation in the virtual contest was substantially greater than similar in-person contests in the preceding five-year period, and youth reported an increase in equine knowledge as well as life skill development.
Challenges Experienced By Aquaponic Hobbyists, Producers, And Educators, D Allen Pattillo, David J. Cline, Janelle V. Hager, Luke A. Roy, Terrill R. Hanson
Challenges Experienced By Aquaponic Hobbyists, Producers, And Educators, D Allen Pattillo, David J. Cline, Janelle V. Hager, Luke A. Roy, Terrill R. Hanson
The Journal of Extension
We used an online survey to document challenges experienced by aquaponic hobbyists (n = 81), producers (n = 117), and educators (n = 75). Responses were distilled into the following categories: 1) operations and management; 2) facilities, location, and system design; 3) knowledge and educational resources; 4) funding; 5) economic viability; 6) plant culture; 7) marketing and distribution; 8) fish culture; 9) human factors; 10) regulations and certifications. Training and research in these areas are needed to advance the aquaponics industry.
Estimated Impact Of X-Disease And Little Cherry Disease In Washington And Oregon From 2015 To 2020, Cody Molnar, Tianna Dupont, Ashley Thompson
Estimated Impact Of X-Disease And Little Cherry Disease In Washington And Oregon From 2015 To 2020, Cody Molnar, Tianna Dupont, Ashley Thompson
The Journal of Extension
X-disease phytoplasma and little cherry virus 1 and 2 have resulted in substantial loss of stone fruit acreage in Washington and Oregon. The extent and financial impact on the industry was not previously known. A Washington and Oregon State University survey documented 238,856 trees equivalent to 974 acres of sweet cherries removed due to X-disease and little cherry disease between 2015 and 2020. Removed trees reduced revenue to the industry by an estimated $30 million in 2020 and $65 million between 2015 and 2020. Over the seven-year re-establishment period estimated lost revenue and establishment costs to growers is an estimated …
Is There An Economic Advantage To Planting Diverse Summer Annual Forage Mixtures?, Kelly Mercier, Chris Teutsch, Ray Smith, Kenny Burdine, Edwin Ritchey, Eric Vanzant
Is There An Economic Advantage To Planting Diverse Summer Annual Forage Mixtures?, Kelly Mercier, Chris Teutsch, Ray Smith, Kenny Burdine, Edwin Ritchey, Eric Vanzant
The Journal of Extension
This study examined economic implications of planting summer annual mixtures of grasses, legumes, and forbs at varying nitrogen rates. No differences in yield occurred between the three mixtures, indicating that mixtures with lowest seed cost will be most economical. Applying N resulted in yield increases of 12.26 lb DM per lb N applied. Although yield responses to N were positive, sensitivity analyses showed that applying N resulted in positive net returns only when hay prices were high and N prices were low. When utilization rates are accounted for, enterprise budgets determined grazing to be 18% cheaper to implement than haying.
Development And Assessment Of A Food Safety Training Program For Farmers’ Market Vendors, Joshua Scheinberg, Rama Radhakrishna, Catherine Cutter
Development And Assessment Of A Food Safety Training Program For Farmers’ Market Vendors, Joshua Scheinberg, Rama Radhakrishna, Catherine Cutter
The Journal of Extension
Based on results collected through a comprehensive needs assessment of farmers market (FM) vendors in Pennsylvania, the purpose of this study was to develop and pilot-test a customized, food safety training program for FM vendors. A customized 3-hour, in-person, training program was developed and pilot tested. Using pre- and post-test assessment tests through piloted training, the results found participants scores on knowledge questions increased significantly by ~20% (p
Leveraging The Covid-19 Fermentation Trend To Enhance Nutrition And Food Safety Extension Efforts, Thais M. Ramos, Hanna Louvau, Heesun Kim, Maria L. Marco, Erin Dicaprio
Leveraging The Covid-19 Fermentation Trend To Enhance Nutrition And Food Safety Extension Efforts, Thais M. Ramos, Hanna Louvau, Heesun Kim, Maria L. Marco, Erin Dicaprio
The Journal of Extension
Our program aimed to increase knowledge related to fermented foods. Over 400 stakeholders registered for a webinar series that focused on defining fermented foods, health benefits of fermenting foods, and the safety of fermented foods. Participants indicated increases in knowledge and overall satisfaction with the content of the fermentation curriculum. The impact of the COVID-19 pandemic on the program outcomes are discussed.
Cooperative Extension’S Capacity To Address Food Insecurity By Supporting Food Recovery Organizations, H. Lester Schonberger, Lily L. Yang, Melissa Chase, Tiffany Drape, Sarah Misyak, Renee Boyer
Cooperative Extension’S Capacity To Address Food Insecurity By Supporting Food Recovery Organizations, H. Lester Schonberger, Lily L. Yang, Melissa Chase, Tiffany Drape, Sarah Misyak, Renee Boyer
The Journal of Extension
Virginia Cooperative Extension (VCE) educators are uniquely positioned to support the food recovery organizations (FROs) which address hunger-related needs resulting from food insecurity. Based on an online survey to measure how VCE educators have engaged with FROs and their experiences, respondents who previously supported FROs did so across multiple programming areas, and those who had not indicated an interest while also experiencing barriers. Respondents also reported the need for context- and audience-specific resources particular to the spectrum of food recovery. Addressing barriers and resource needs through a transdisciplinary eXtension Food Recovery Community of Practice may support educators in doing this …
Engaging Farmers, Culinary Schools, And Communities In Value-Added Production To Strengthen Local Food Systems, Lauren B. Errickson, Ethan D. Schoolman, Virginia Quick, Sarah Davis, Anthony Capece
Engaging Farmers, Culinary Schools, And Communities In Value-Added Production To Strengthen Local Food Systems, Lauren B. Errickson, Ethan D. Schoolman, Virginia Quick, Sarah Davis, Anthony Capece
The Journal of Extension
Value-added products can generate farm income and improve community food access, yet lack of available kitchen infrastructure and labor can limit farm production capacity. This project explored how community-based culinary schools might fill the gap. A unique “product share” model was identified and piloted, meeting the collective needs of farmers, a culinary school, and urban consumers. By researching farmer crop availability and business model preferences, and aligning value-added production with community food preferences, we demonstrate a successful pilot indicative that similar initiatives can be replicated in other metropolitan areas, with potential to engage cross-disciplinary extension professionals.
Protecting Cattle Feedyard Workers In The Central States Region: Exploring State, Regional, And National Data On Fatal And Nonfatal Injuries In Agriculture And The Beef Production Sector, Athena K. Ramos, Suraj Adhikari, Risto Rautiainen, Aaron Yoder
Protecting Cattle Feedyard Workers In The Central States Region: Exploring State, Regional, And National Data On Fatal And Nonfatal Injuries In Agriculture And The Beef Production Sector, Athena K. Ramos, Suraj Adhikari, Risto Rautiainen, Aaron Yoder
The Journal of Extension
Working in agriculture can be dangerous. Despite ongoing efforts of Extension, animal production worker safety has not been adequately addressed. We present state, regional, and national counts and rates on fatal and nonfatal injuries in agriculture and animal production using publicly available data from the Bureau of Labor Statistics. We found that animal production had a high number of fatal injuries and a higher rate of nonfatal injuries than the average within agriculture. More needs to be done to protect livestock workers from injury. Extension professionals can play a key role in increasing safety knowledge and changing behaviors.
Weather Information And Decision-Support Tool Needs Assessment, Lily Calderwood, Glen Koehler, Sean Birkel, Erin H. Roche
Weather Information And Decision-Support Tool Needs Assessment, Lily Calderwood, Glen Koehler, Sean Birkel, Erin H. Roche
The Journal of Extension
University of Maine researchers developed three commodity-specific grower focus groups (lowbush blueberry, apple, mixed vegetable) to discuss and survey 1) current access to weather information, and 2) interest in weather-based decision support tools. NOAA National Weather Service (30%) (n=47) was most commonly cited as a weather information source. Growers ranked greater forecast accuracy (31%) and localization (19%) (n=48) as highest priorities. Only 34% of growers reported current use of weather-based decision support tools, but 86% expressed interest in future use (n=134). The project team is using grower input to improve weather data access and decision-support tools for Maine farmers.
The Go Wild With Whole Grains! School-Based Program: Positive Impacts Among Children, Joshua Bailey, Sara Van Offelen, Hyunjun Kim, Marla Reicks
The Go Wild With Whole Grains! School-Based Program: Positive Impacts Among Children, Joshua Bailey, Sara Van Offelen, Hyunjun Kim, Marla Reicks
The Journal of Extension
Whole grain foods have been associated with health benefits, yet are underconsumed by youth compared to recommendations. This study evaluated impacts of a school-based curriculum among children in grades 3-5 to address barriers to intake (2018-2019) (n = 1,748). Surveys before and after the program indicated youth were more willing to try and better able to identify whole grain foods. Open-ended responses confirmed findings regarding increased ability to identify whole grain foods, increased preferences and perceptions of availability. Together, these impacts could increase the likelihood that youth can meet whole grain intake recommendations to improve diet quality and health.
Teaching Educators Basic Fruit Tree Grafting Methods, Jeffrey C. Wilson, Wayne Porter, Casey Barickman
Teaching Educators Basic Fruit Tree Grafting Methods, Jeffrey C. Wilson, Wayne Porter, Casey Barickman
The Journal of Extension
Hands-on education has proven to be successful in teaching basic grafting methods. MSU Extension developed and conducted eleven statewide workshops teaching Extension Agents and Master Gardeners preferred fruit tree grafting methods. The hands-on workshops provided specialists, agents, and Master Gardeners training on teaching fruit tree grafting classes for clientele. Each workshop consisted of a pre-test, a PowerPoint presentation, a post-test, and a grafting demonstration. Post-test scores showed a significant gain in knowledge over pre-test scores. This training can be replicated/adapted by other organizations to conduct educational outreach.
Michigan Conifer Growers’ Perspectives On Disease Management, Emily S. Huff, Monique L. Sakalidis
Michigan Conifer Growers’ Perspectives On Disease Management, Emily S. Huff, Monique L. Sakalidis
The Journal of Extension
A survey of commercial nursery and Christmas tree growers was implemented online and by mail in 2018 to understand disease issues and information preferences. Overall, the majority of the respondents reported that they prefer online sources of information and many are using Extension bulletins and sources. Cultural, chemical, and weed control methods were considered extremely effective by participants and very few used biological control methods to control disease. Participants identified spruce decline, boxwood blight, and hemlock woolly adelgid as emerging disease threats, so future information to growers should focus on identification and management of these threats.
Interdisciplinary Team Addresses Cotton Leafroll Dwarf Virus In Alabama, Kassie N. Conner, Edward Sikora, Jenny Koebernick, Marcio Zaccaron
Interdisciplinary Team Addresses Cotton Leafroll Dwarf Virus In Alabama, Kassie N. Conner, Edward Sikora, Jenny Koebernick, Marcio Zaccaron
The Journal of Extension
A multi-state and interdisciplinary team was formed to address the Extension and research needs of CLRDV, an emerging cotton disease with high potential impact for U.S. cotton production. In 2017, CLRDV was identified in AL and Auburn University immediately formed an interdisciplinary working group composed of plant breeders, plant pathologists, entomologists, and agronomists. Since then, scientists from ten other states have joined the CLRDV group. Thus, allowing research to be coordinated efficiently and best deploy limited resources to attend the stakeholder’s needs. The CLRDV group produces and shares new and relevant information with the scientific community and cotton producers alike.
Perceptions And Management Of Ventenata By Producers In The Inland Pacific Northwest, Lisa Jones, John Wallace, Kathleen Painter, Pamela Pavek, Timothy S. Prather
Perceptions And Management Of Ventenata By Producers In The Inland Pacific Northwest, Lisa Jones, John Wallace, Kathleen Painter, Pamela Pavek, Timothy S. Prather
The Journal of Extension
Ventenata is an annual grass that has invaded agricultural and wildland settings in the Inland Pacific Northwest, causing economic and ecological losses. We know little about producers’ perceived risks and management of ventenata. We present results of surveys in 2011 and 2014 targeting producers across affected counties in Idaho and Washington. Awareness of ventenata and costs to producers increased across that time interval. Respondents attending ventenata Extension events adopted recommended management strategies more than those who did not attend. Our study documents the importance of continued integrated pest management research in concert with stakeholder engagement and education.
Overweight And Obesity Challenges Among African Americans In Rural Alabama Black Belt, Joel Tumwebaze, Johnpaul Kagulire, Norma L. Dawkins
Overweight And Obesity Challenges Among African Americans In Rural Alabama Black Belt, Joel Tumwebaze, Johnpaul Kagulire, Norma L. Dawkins
The Journal of Extension
This study aimed at averting challenges of overweight and obesity among African Americans in rural Alabama. Focus group discussions and surveys were used to design a 12-week nutrition education and physical activity program. Results showed a significant improvement (p<0.05) in participants’ knowledge scores. Values for systolic blood pressure significantly reduced (p<0.00). There was an increase in number of participants with normal blood pressure and a reduction in number of participants with stage 2 hypertension. The study highlights that nutrition education and physical activity can lead to improved health outcomes among African Americans in rural Alabama.
Expanding Effective Behavioral Health Literacy Programs To Address Farm Stress, Cheryl L. Eschbach, Courtney Cuthbertson, Gwyn Shelle, Ronald O. Bates
Expanding Effective Behavioral Health Literacy Programs To Address Farm Stress, Cheryl L. Eschbach, Courtney Cuthbertson, Gwyn Shelle, Ronald O. Bates
The Journal of Extension
Attention to stress and mental health among agricultural producers has increased over recent years, and Cooperative Extension has been active in offering educational workshops and resources to agricultural audiences. This article describes the process and effectiveness of expanding two (university) Extension farm stress management programs to Cooperative Extension in other states through a national Farm Stress Management Summit. The two-day training Summit provided deeper knowledge about farm stress issues and prepared Extension professionals to offer behavioral health programs in their own communities and respective states. Evaluation findings highlight effective aspects of the Summit and next steps.
The Adoption Of Food Safety Practices And The Implications Of Regulation For Small Scale Farms, Elizabeth Canales, Juan Silva, Joy Anderson
The Adoption Of Food Safety Practices And The Implications Of Regulation For Small Scale Farms, Elizabeth Canales, Juan Silva, Joy Anderson
The Journal of Extension
In this article we examine the adoption of food safety practices among produce growers in the south and discuss implications of food safety regulations in the U.S. Produce growers have adopted standard food safety practices to varying degrees, but there is still an adoption gap, particularly among small scale operations. Market-driven and regulatory food safety enforcement continues to tighten, and this can further hinder market access for small scale producers.
A Needs Assessment Survey Of Southern California Pest Management Professionals, Siavash Taravati
A Needs Assessment Survey Of Southern California Pest Management Professionals, Siavash Taravati
The Journal of Extension
Pest Management Professionals were surveyed in training workshops/meetings in Southern California between 2015 and 2017 to understand their needs, challenges, and view of integrated pest management. The most encountered pests by pest control technicians were ants, cockroaches, rodents, spiders, termites, and bed bugs. The most challenging pest groups to control were bed bugs, cockroaches, ants, and rodents. The main challenges that professionals faced in doing their work were regulations, followed by managing pests, and customer-related problems. Most participants had a favorable view of IPM. However, they faced several challenges in implementing IPM, among which customer-related issues were the most common.
Economic Implications Of The Mexican Fruit Fly Infestation In Texas, Samuel D. Zapata
Economic Implications Of The Mexican Fruit Fly Infestation In Texas, Samuel D. Zapata
The Journal of Extension
The Texas citrus industry is threatened by the presence of Mexican fruit fly. The objective of this study was to estimate the economic losses caused by this invasive pest. Economic impact is estimated in terms of loss in revenue and increase in operating costs. Under current quarantined areas and pest management strategies, the Texas citrus industry could experience an annual economic loss of $5.79 million. The analysis was extended to evaluate the economic impact associated with different quarantined area scenarios. This article can be used to increase awareness and adapted to estimate the economic impact of emerging invasive pest outbreaks.
Fad Diets: Professional Development Needs Among Nutrition Agents In Select Southern States, Abigail P. Mcalister, Vicky L. Green, Simone Camel, Mary C. Fontenot, Janet F. Pope
Fad Diets: Professional Development Needs Among Nutrition Agents In Select Southern States, Abigail P. Mcalister, Vicky L. Green, Simone Camel, Mary C. Fontenot, Janet F. Pope
The Journal of Extension
Because FCS agents teach communities about dietary guidelines, it is important that they are aware of the latest nutrition research. This study assessed FCS agents’ knowledge of popular fad diets (low-carbohydrate, intermittent fasting, detoxes and cleanses) and their potential adverse effects, and its relationship among location, certifications, years of experience, professional association memberships, and education. Agents in Louisiana, Texas, Arkansas, and Mississippi were emailed a survey. RDN, DTR, and CHES certifications had significant associations (p = 0.03) with knowledge of adverse effects of fad diets. Agents who hold these credentials may have more knowledge about adverse effects of fad diets.
Iowa Wine Industry And Its Educational Needs, Aude A. Watrelot
Iowa Wine Industry And Its Educational Needs, Aude A. Watrelot
The Journal of Extension
The grape and wine industry in Iowa is based on non-Vitis vinifera grapes, which are not well-known and come with their own set of challenges. An industry survey revealed that wine business and marketing are the main concerns for the Iowa grape and wine industry members. The educational resources already provided by Extension personnel were highly appreciated and events should be offered in several locations around Iowa. The main topics of roundtables and discussions should be about vineyard management and winemaking practices, specifically practices to avoid microbial spoilage, to reduce wine acidity and to select appropriate yeasts for fermentation.
Thinking Outside The Box Of Evaluation Platforms: Adapting Qualtrics For Virtual 4-H Judging Competitions, Maria Calvert, Ty Peckman
Thinking Outside The Box Of Evaluation Platforms: Adapting Qualtrics For Virtual 4-H Judging Competitions, Maria Calvert, Ty Peckman
The Journal of Extension
Competitive events represent a major component of 4-H programming. These events are typically held in person; however, unforeseen circumstances, like the COVID-19 pandemic, have required Extension professionals to adapt these programs to virtual settings. This paper outlines some unique features of Qualtrics, a web-based tool commonly used to build surveys, that led Missouri 4-H to use the platform to administer agriculture and natural resource science contests.
Water Conservation: Extension Agents’ Perceptions Of Issue Importance, Professional Abilities, And Landowner Needs, Audrey Mccrary, Leslie M. Burger, Laura Downey, Beth H. Baker
Water Conservation: Extension Agents’ Perceptions Of Issue Importance, Professional Abilities, And Landowner Needs, Audrey Mccrary, Leslie M. Burger, Laura Downey, Beth H. Baker
The Journal of Extension
The Extension Service is one of many agencies charged with increasing awareness and knowledge of research-based agricultural conservation practices. A regional survey of Extension agents with agriculture and natural resources responsibilities was conducted to assess the need for in-service training on 11 water resource conservation topics. The highest priority training needs were for topics related to complex interactions and drivers of agricultural water pollution. This article highlights the implications of these results and offers broader perspective on bringing the Borich model of needs assessment into the agricultural and natural resources realm of subject matter expertise.
Development Of Add-On Materials To Supplement Food Safety Modernization Act Trainings In The Western U.S., Jovana Kovacevic
Development Of Add-On Materials To Supplement Food Safety Modernization Act Trainings In The Western U.S., Jovana Kovacevic
The Journal of Extension
During the 2017 annual meeting of the Western Regional Center to Enhance Food Safety, 52 representatives from 15 western states/territories, regional centers funded through USDA-NIFA Food Safety Outreach Program, federal and state government agencies, and non-governmental organizations prioritized topics for the Food Safety Modernization Act (FSMA) training materials that address region-specific agricultural production and processing systems. This article describes supplemental materials or “add-ons” developed to support FSMA-related food safety trainings. Although the materials were developed for the western region stakeholders, they can be applied or adapted to other regions in or outside the U.S. to enhance food safety trainings.
Characterizing The Decision Process In Setting Corn And Soybean Seeding Rates, David A. Hennessy, Alexander J. Lindsey, Yuyuan Che, Laura E. Lindsey, Maninder Pal Singh, Hongli Feng, Elizabeth M. Hawkins, Sakthi Subburayalu, Roy Black, Eric A. Richer, Daniel S. Ochs
Characterizing The Decision Process In Setting Corn And Soybean Seeding Rates, David A. Hennessy, Alexander J. Lindsey, Yuyuan Che, Laura E. Lindsey, Maninder Pal Singh, Hongli Feng, Elizabeth M. Hawkins, Sakthi Subburayalu, Roy Black, Eric A. Richer, Daniel S. Ochs
The Journal of Extension
Selecting optimal corn and soybean seeding rates are difficult decisions to make. A survey of Ohio and Michigan farm operators finds that, although generally keen to learn from others, they tend to emphasize their own experience over outside information sources. Soybean growers declare university and extension recommendations as more important than do corn growers. In response to direct queries and in free comments, growers place more emphasis on understanding the agronomic and technological problems at hand than on adjusting to the market environment. Given the decision environment, we argue that these responses are reasonable.
Cultural Sensitivity: A Requirement When Developing Food Safety Interventions, Lillian Nabwiire, Angela M. Shaw, Gail R. Nonnecke, David D. Minner, Ellen Johnsen, Louis E. Petersen Jr
Cultural Sensitivity: A Requirement When Developing Food Safety Interventions, Lillian Nabwiire, Angela M. Shaw, Gail R. Nonnecke, David D. Minner, Ellen Johnsen, Louis E. Petersen Jr
The Journal of Extension
Extension materials that are sensitive to changing demographics and culture increase relevance and compliance with food safety practices. Produce safety extension materials were developed for U.S. Virgin Islands (USVI) produce growers to help with compliance with a new food safety rule. We developed employee training materials based on a needs assessment and behavioral change was evaluated six months after dissemination. The original materials were not seen as culturally appropriate but after modifications, improvements in food safety practices and behavior changes were observed. These results suggest that extension educators should seek feedback from target populations about potential interventions before implementation.