Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Entire DC Network
Introducing Semantics In Web Personalization: The Role Of Ontologies, Magdalini Eirinaki, Dimitrios Mavroeidis, George Tsatsaronis, Michalis Vazirgiannis
Introducing Semantics In Web Personalization: The Role Of Ontologies, Magdalini Eirinaki, Dimitrios Mavroeidis, George Tsatsaronis, Michalis Vazirgiannis
Faculty Publications
Web personalization is the process of customizing a web site to the needs of each specific user or set of users. Personalization of a web site may be performed by the provision of recommendations to the users, high-lighting/adding links, creation of index pages, etc. The web personalization systems are mainly based on the exploitation of the navigational patterns of the web site’s visitors. When a personalization system relies solely on usage-based results, however, valuable information conceptually related to what is finally recommended may be missed. The exploitation of the web pages’ semantics can considerably improve the results of web usage …