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Realizing Art In Multiple Media: How Different Art Forms Capitalize On Varying Elements Of Artistic Communication, Jesse Edwards, Scott Runnels
Realizing Art In Multiple Media: How Different Art Forms Capitalize On Varying Elements Of Artistic Communication, Jesse Edwards, Scott Runnels
Undergraduate Research Conference
Art involves a very large and diverse collection of practices which humanity utilizes to express and communicate. Though these forms are highly similar in many ways, each holds a unique strength in relation to the others. This project was organized in an attempt to illustrate how several particular art forms excel in communicating in very diverse ways.
Differential Media Portrayal Of The Pope, Keara King, James Morris
Differential Media Portrayal Of The Pope, Keara King, James Morris
Undergraduate Research Conference
This project presented the media portrayals of Pope Benedict XVI and Pope Francis. It examined theories of media impact on media consumers, and applied these to media coverage of the Popes and perceptions of Catholicism in America.
Gender Effects In Perceiving Advertising Archetypes, Sabrah Shipman
Gender Effects In Perceiving Advertising Archetypes, Sabrah Shipman
Undergraduate Research Conference
This study will examine the gender effects in perceiving advertising archetypes. Our society is constantly becoming more and more media saturated, and advertisers need to focus on employing evidence-based strategies to reach their target audiences. One repeating pattern throughout advertising is the use of archetypes. This study analyzes the prominent use of archetypes in today’s advertising, and factors in information on how gender can potentially impact the effectiveness of archetypes. Many studies in the past have shown females are naturally better at non-verbal communication, and perhaps this translates over into them being able to recognize advertising archetypes better.