Parallel Session: The Mediating Role Of Brand Image Of Health Product Brands On Consumer-Brand Relationships In Social Media, Dilip Mutum, Jing Ning, Ezlika Ghazali

International Conference on Marketing

This paper presents the finding of a study which examines the mediating role of brand image towards the effects of various brand factors influencing consumer-brand relationship, viz., brand experience, brand attribute, endorser effect, brand familiarity, online advertisement and social media engagement. This paper was extracted from a much larger study which examined the relationships in the context of health product brands in Malaysia. The results of this study hold important implications for both practitioners and academics. Marketers need to make efforts to further improve their brand image and communicate it clearly to the consumers. This will lead to better consumer …

What’S In A Name?: The Evolution Of The Female Identity In Shalimar The Clown, Jessica Barksdale

Undergraduate Conference on Literature, Language, and Culture

No abstract provided.

English Grammar: The Good, The Bad, And The Ugly, Wendy Delk

Undergraduate Conference on Literature, Language, and Culture

No abstract provided.

Until Valhalla, Mr. Krebs, William J. Williford

Undergraduate Conference on Literature, Language, and Culture

No abstract provided.

Cloud-Based Learning Tools: Supporting The Invisible Learner (Silent Sufferers) With Socioeconomic Challenges, Lynita A. Robinson Emba, Jimmy Johnson

Southwestern Business Administration Teaching Conference

Today's students are learning at unprecedented speeds. There are a pockets of learners who may be isolated/silent sufferers who face tremendous socioeconomic challenges while seeking higher education. Providing cloud-based technology solutions to strengthen support services and family learning engagement through a series of student family portals will provide the support needed to make student learning opportunities family-based projects or community-based projects successful in graduation completion rates and job placement opportunities.

Generalization Of Strong Convergence Theorem In Cat(0) Spaces, Alba Troci

UBT International Conference

The aim of this paper is to give the generalization condition of T-Ciric quasi contractive mapping. Also to study the generalization of strong convergence theorem of modified S-iteration process for Ciric quasi contractive operator in the framework of CAT(0) spaces based on new generalized condition for T-Ciric quasi contractive mapping. Our results extend and generalize many known results from the previous work given in the existing literature (see [1,6]).

Descriptive Analysis Of Characteristics: A Case Study Of A Phone Call Network Graph, Orgeta Gjermëni, Miftar Ramosaco

UBT International Conference

Nowadays, systematic collection of data has necessitated a detailed statistical analysis as a necessary tool to make a mathematical characterization of them with the purpose of gathering information about the present or the future. Our aim in this paper is to analyze a landline phone call network graph from the perspective of descriptive analysis. We explore the characteristics and structural properties of the network graph constructed using an anonymous collection of data gathered from a Call Data Records of a telecommunication operator center located in south of Albania. The R statistical computing platform is used for network graph analysis.

Security Analysis Of Wireless Ban In E-Health, Romina Muka, Sule Yildrim-Yayilgan, Kozeta Sevrani

UBT International Conference

The Wireless Body Area Network (WBAN) has gained popularity as a new technology for e-Health, and is considered as one of the key research areas in computer science and healthcare applications. WBAN collects patients’ data, monitors constantly their physiological parameters, using small implantable or wearable sensors, and communicates these data using wireless communication techniques in short range. WBAN is playing a huge role in improving the quality of healthcare. Still, due to sensitive and concurrent nature of e-Heath systems, current research has showed that designers must take into considerations the security and privacy protection of the data collected by a …

Analysis Of The Mobile Market In 2014 In Macedonia, Recommendations For Better Development And Improved Quality Of Mobile Services, Arsov Boris, Trajkovski Vasko

UBT International Conference

In order to regulate the electronic communications market in a systematic way, the Agency for Electronic Communications, as a regulatory body in the field of electronic communications, has strongly set issues and targets to be achieved. The Agency has guidelines how to achieve the issues of a competitive market where conditions for using the electronic communications services with best quality and best prices are going to be created for the end users.

Circuit Design For Green Communications – Methods, Tools And Examples, Galia Marinova, Zdravka Tchobanova

UBT International Conference

The paper makes an overview of the existing methods applied for circuit design with low power consumption objective. It considers Computer-Aided Design (CAD) tools and modules for power consumption estimation at the design stage. For analog and mixed analog-digital circuit design, the power estimation options in ORCAD Design Suit with PSpice and Analog Filter Wizard are studied. For digital communication systems the study covers the power estimation, analysis and optimization in ISE and Vivado systems, Xilinx Power Estimator (XPE) tool and spreadsheet, the XPower Analyzer, as well as similar tools proposed by ALTERA - PowerPlay Early Power Estimator and QUARTUS …

A Summary Of Classification And Regression Tree With Application, Adem Meta

UBT International Conference

Classification and regression tree (CART) is a non-parametric methodology that was introduced first by Breiman and colleagues in 1984. CART is a technique which divides populations into meaningful subgroups that allows the identification of groups of interest. CART as a classification method constructs decision trees. Depending on information that is available about the dataset, a classification tree or a regression tree can be constructed. The first part of this paper describes the fundamental principles of tree construction, pruning procedure and different splitting algorithms. The second part of the paper answers the questions why or why not the CART method should …

An Overview For Chaos Fractals And Applications, Adem Meta

UBT International Conference

The goal of this paper is to present, a summary of concepts from the Chaos and Fractals theory and some basic theory to understand how the Chaos and Fractal theory fundamentals work, for more to explain how is related the chaos theory with mathematics application. This paper will provide examples of how this new approach could be applied and how is chaos related to the Statistics. In this paper, I am going to introduce the concept of “fractal” dimension and some examples to calculate the dimensions. At the center of fractals is Mandelbrot set, otherwise is called the hard of …

Development Of Airships Stratospheric Platform Systems (Sps), Dimov Stojce Ilcev

UBT International Conference

In this paper are introduced airships as part of new Stratospheric Platform System (SPS) in function of space communications. Airships are the latest space techniques with advanced technology for fixed and all mobile applications, including military and rural solutions. This SPS employ unmanned or manned, solar or fuel energy airships or aircraft carrying payloads with transponders and antennas. The airship SPS can be considered as a novel solution for providing communication and navigation services. The research and development of airships for putting the system in to practical use is ongoing in some countries. The remote controlled-solar powered airships or aircraft …

Introduction To Ships Satellite Tracking Systems, Dimov Stojce Ilcev

UBT International Conference

This paper introduces the current and new Satellite solutions for local and global tracking of ships for enhanced Ship Traffic Control (STC) and Ship Traffic Management (STM) at sea, in sea passages, approaching to the anchorages and inside of seaports. All transportation systems and especially for maritime applications require far more sophisticated technology solutions and equipment for modern Satellite ship tracking than current standalone the US GPS or Russian GLONAS positioning systems. The existing and forthcoming Global Ship Tracking (GST), Satellite Data Link (SDL) and Local Ship Tracking (LST) systems with Space and Ground Segment infrastructures for all three systems …

Cloud Computing And Enterprise Data Reliability, Luan Gashi

UBT International Conference

Cloud services offer many benefits from information and communication technology that to be credible must first be secured. To use the potential of cloud computing, data is transferred, processed and stored in the infrastructures of these service providers. This indicates that the owners of data, particularly enterprises, have puzzled when storing their data is done outside the scope of their control.

Research conducted on this topic show how this should be addressed unequivocally. The provided information on the organization of cloud computing models, services and standards, with a focus on security aspects in protecting enterprise data where emphasis shows how …

Improving Non-Native English Students’ Communicative Competence And Collaboration Skills Through Virtual Simulations, Alisa Sadiku

UBT International Conference

Knowing how to communicate in the target language is the main goal of most language learners. Furthermore, it is very challenging for teachers to bring real world communication experiences in classroom settings where English is not the native language. Hence, in this paper I explore the role of virtual simulations in promoting communicational and collaboration opportunities to non-native speakers of English. In my research, I describe how virtual worlds improve communicative and collaborative skills of non-native speakers of English. Moreover, I investigate how virtual worlds can create a learner centered environment where students take control of their own language production. …

Web Application Penetration Testing, Besnik Qehaja, Gazmend Krasniqi, Ardian Bajraliu, Amet Shabani

UBT International Conference

Safety of information is needed either in private sector or business for protection from market with competitive secrets or only for privacy. Advantages of internet and web applications is that they are accessible from everyone, but in business word data should be safe, reliable accessible. Although these are not new problems and always had different solutions to these problems, we always need to be on the cutting edge with new attacks that appear every day and to try to achieve a greater security. In this paper we present some of the most dangerous forms of risk which are risking web …

Multicultural Student Center: Measuring A Transformative Campus Experience, La Barbara James Wigfall Ms, Mirta Chavez Ms, Denise Torres Miss, Hector Martinez-Rosales Mr

Institute for Student Learning Assessment

This poster will illustrate the student engaged experience utilized by Kansas State University for its Multicultural Student Center. It will delineate the campus "community" partnership and the empowerment process initiated by the multicultural student organizations that led to the preliminary building design and fundraising strategies by the University. It will also address how multiple communities in a university can engage in a creative, collaborative process that not only fosters inclusion but also student learning. Ultimately, it shows how student collaboration with University Administration can result in both intended and unexpected outcomes for all involved, especially impacts for beyond stated expectations.

Celebrating Diversity: Using And Measuring The Impact Of Strengthsquest, Sarah Riforgiate, Jared Meitler, Tamara Bauer

Institute for Student Learning Assessment

This panel fits the “Best-practice examples of instructional/assessment practice to develop diversity outcomes.” Students who experience StrengthsQuest based learning will have a greater appreciation for their own strengths and better understand/appreciate the actions of students with different strengths from their own. Each presenter has different outcomes and assessments in using the StrengthsQuest learning approach. In the Department of Communication Studies, Communication and Leadership class (COMM 535), students use strengths in class activities, to self-select more diverse work teams for a group project, and write self-reflections about how they are actively using their strengths to be successful as a student and …

Interacting With Muslim Students: Strategies That Work, Oscar Osindo

Faculty and Staff Institute

This presentation will help faculty to become familiar with Muslim values and customs that might affect classroom relationships and learning. The Muslim and Christian worldviews are in conflict, which is reflected in day to day Muslim practices such as outward manifestation of their faith and practice, in lifestyle and their general view of community structures. This presentation will provide practical suggestions and how to build bridges towards healthy intercultural classroom atmosphere.

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How To Use Open Source In Digitization Projects: Cooperative Development Between Institutions And Private Industry: The Kitodo Example, Michael Luetgen

IFLA 2016 News Media Satellite Session

No abstract provided.

Microfilm To Digital For Current Newspaper: Case Study From University Of Oregon, Sheila Rabun

IFLA 2016 News Media Satellite Session

The University of Oregon (UO) Libraries have been microfilming and preserving Oregon’s newspapers as a public service since the 1950s. However, microfilm production has become increasingly unsustainable due to the rising costs associated with maintaining microfilming equipment and supplies, and researchers increasingly prefer digital access to newspapers as opposed to microfilm access. In order to mitigate costs and meet user needs, the UO Libraries has transitioned from microfilm to digital to provide preservation and access services for current Oregon newspapers. This case study traces the project from start to finish, outlining motivating factors for making the transition, stakeholder communication strategies, …

(More) Voices And Viewpoints In Chronicling America: Uses Of Historical News For Education And Outreach, Deborah Thomas

IFLA 2016 News Media Satellite Session

No abstract provided.

Here Today, Gone Within A Month: The Fleeting Life Of Digital News, Martin Halbert, Katherine Skinner, Marc Wilson, Frederick Zarndt

IFLA 2016 News Media Satellite Session

In 1989 on the shores of Montana’s beautiful Flathead Lake, the owners of the weekly newspaper the Bigfork Eagle started TownNews.com to help community newspapers with developing technology. TownNews.com has since evolved into an integrated digital publishing and content management system used by more than 1600 newspaper, broadcast, magazine, and web-native publications in North America. TownNews.com is now headquartered on the banks of the mighty Mississippi river in Moline Illinois.

Not long ago Marc Wilson, CEO of TownNews.com, noticed that of the 220,000+ e-edition pages posted on behalf of its customers at the beginning of the month, 210,000 were deleted …

Harvesting And Parsing An Html-­Based Newspaper, Eric Weig

IFLA 2016 News Media Satellite Session

This article outlines one in-house model for archiving and providing access to HTML-based news in the Kentucky Digital Newspaper Program (KDNP) at the University of Kentucky (UK). To allow for search and retrieval of HTML-based news in the KDNP which already contains news content digitized from analog sources, the encapsulation of HTML content using XML encoded CDATA strings read by a prototype open-source PHP viewer is described.

Crossing Cultures In The Classroom (Repeat), Cheryl D. Doss, Oscar Osindo

Faculty and Staff Institute

Andrews has one of the most diverse student populations in the US. This seminar will focus on how to use that cultural diversity to help students develop a healthy cultural sensitivity, attitudes of awareness and openness, and the intercultural skills needed for effective Christian living and mission in an increasingly multi-cultural world.

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Dodging The Memory Hole: A Brief History Of Born-Digital News Preservation In The Us, Edward Mccain

IFLA 2016 News Media Satellite Session

No abstract provided.

Cdnc And Local Partnership, Brian Geiger

IFLA 2016 News Media Satellite Session

No abstract provided.

What Is To Be Learned From A Statewide Collection Of Pdfs, Mark E. Phillips, Ana Krahmer

IFLA 2016 News Media Satellite Session

The Texas Digital Newspaper Program, operated by the University of North Texas Libraries, actively works to digitally preserve news in the form of print and born digital newspaper content via The Portal to Texas History. For two years, TDNP has partnered with the Texas Press Association to preserve born-digital newspaper titles from its member institutions. These PDF-based print masters total more than 3 million pages from over 500 titles across the state and allow UNT Libraries to explore significant metrics associated with born-digital newspaper content at a scale that previously had been impossible. This paper reports on exploratory investigations by …

Crossing Cultures In The Classroom, Cheryl D. Doss, Oscar Osindo

Faculty and Staff Institute

Andrews has one of the most diverse student populations in the US. This seminar will focus on how to use that cultural diversity to help students develop a healthy cultural sensitivity, attitudes of awareness and openness, and the intercultural skills needed for effective Christian living and mission in an increasingly multi-cultural world.

View Presentation Recording