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History And Impact Of Indian Dubbed Into Arabic Movie Channel "Bollywood": Exploratory Study, Yara Ayman Yosry Omar
History And Impact Of Indian Dubbed Into Arabic Movie Channel "Bollywood": Exploratory Study, Yara Ayman Yosry Omar
Theses and Dissertations
This study explores the cultural impact of Indian dubbed into Arabic movies on the knowledge of the Egyptian audience towards the Indian culture. The main channels chosen to conduct this study were MBC Bollywood, Fox, Zee Aflam and Dubai One. The main theoretical framework applied in relation to this study is the Hybridity theory alongside with the term “Glocalization”. The two main methodologies used to test out this exploratory study were Qualitative content analysis aiming to discover the main aspects of the Indian culture portrayed in the Indian dubbed into Arabic movies. The result supported the same aspects mentioned in …