Digital Commons Network^™

Nebraska’S Centennial Mall: An Integrated Marketing Communications Plan, Shimmer Shack Advertising, Lauren Case, Jeff Price, Smidy Smidt, Kelsey Satra, Hilary Winter, Stacy James

College of Journalism and Mass Communications: Student Advertising Projects

“A present touch on the future.”

Shimmer Shack is a group of five senior advertising majors from the University of Nebraska–Lincoln. We set out in August 2010, to assist Nebraska’s Centennial Mall (NCM) and the Lincoln Parks and Recreation to promote the renovation of NCM and to increase statewide awareness of the brand NCM itself.

Through our research these last few months, we have seen the need for a newly renovated space that connects two great entities of our state: the State Capitol and the University of Nebraska. We discovered that Nebraskans are very proud of their state and that …

An Integrated Marketing Communications Plan For Nebraska’S Centennial Mall, B.Bach Advertising, Brian Muhlbach, Crystal Wulfekuhl, Bryce Wergin, Kelsey Nowka, Colin Clifford, Tyler Vaughan, Stacy C. James

College of Journalism and Mass Communications: Student Advertising Projects

Built in 1967 to commemorate the state’s Centennial year, Lincoln’s Centennial Mall is the open pedestrian mall area spanning from the Capitol Building on K Street north to the Nebraska State Historical Society on R Street. Managed by the Lincoln Parks and Recreation Department, the Mall has been the site for many important political and social events, including Robert Kerry’s announcement for his candidacy for President as well as local festivals and functions like Rib Fest and World Day on the Mall. But, as of 2010, the once-grand fountains have been mostly filled in, the steps are not handicapped accessible, …

Nebraska's Centennial Mall -- Where You Go To Grow: An Integrated Marketing Communications Plan, Secret Radio, Pam Orr, Brianne Hake, Jessica Simpson, Stephanie Scharf, Charles Wetzel, Stacy C. James

College of Journalism and Mass Communications: Student Advertising Projects

Situation Analysis
Nebraska’s Centennial Mall, extending from the State Capitol seven blocks north on what would be 15th Street, serves as a scenic connection between Nebraska’s iconic State Capitol and the University of Nebraska-Lincoln. The Mall is currently in a state of disrepair, but a restoration project will soon begin. Our task is to implement a statewide awareness campaign to encourage all Nebraskans to visit and take pride in Nebraska’s Centennial Mall. In essence, the new Mall is the front yard and primary entrance to the State Capitol and should be viewed and appreciated as a symbol to the state …

Communiqué, December 6, 2010, Lindenwood University

Communiqué

The Communiqué was the faculty/staff newsletter for Lindenwood University/College from 1982 to 2016.

Spatial Semantics For Better Interoperability And Analysis: Challenges And Experiences In Building Semantically Rich Applications In Web 3.0, Amit P. Sheth

Kno.e.sis Publications

No abstract provided.

Ua12/2/1 Topper Extra - Tournament Bound, Wku Student Affairs

WKU Archives Records

Special edition of the College Heights Herald featuring athletics.

News Consumption Habits Of Students At The University Of Nebraska, Ford G. Clark

College of Journalism and Mass Communications: Theses

People in America today have many choices when it comes to the media. There are hundreds of channels available on cable or satellite television, hundreds of radio stations across the United States, as well as myriad newspapers. Many of these traditional media outlets have Internet websites available as well. Many studies have been done as well as current ratings, subscription information and website tracking to determine who is consuming news in this country. However, information about college students and news consumption is difficult to find. This study attempts to find out what, if any, news is being consumed, and through …

Ua12/2/1 College Heights Herald, Vol. 86, No. 25, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

The Prospector, December 2, 2010, Utep Student Publications

The Prospector

Headline: 2010 Grads

Integrating Counselor Teambuilding And Leadership Training Into The Annual Honors Freshman Orientation Retreat, Alexandria L. Kerns

Mahurin Honors College Capstone Experience/Thesis Projects

Teamwork and appropriate leadership skills are essential to anyone aspiring to be an effective leader. For my Capstone Experience/Thesis project, I set out to analyze three defined problems that plague the counselor group of the Honors Freshman Orientation Retreat, and to create and implement a solution for the three problems as a whole. After analyzing each problem, I concluded that the source of the three problems relates specifically to the lack of training. Therefore, the desired situation or goal in approaching these problems was to create a solution that will encourage the counselors to overcome their prescribed ideals about the …

Commenting On Cannabis: Testing News Fragmentation Using Reader Comments On California's Proposition 19, John D. Beecham

College of Journalism and Mass Communications: Theses

This content analysis studies reader comments on news articles pertaining to the issue of California’s Proposition 19—the “Tax Cannabis Initiative” to legalize marijuana. It investigates whether these reader message boards are consistent with news fragmentation theory, by examining whether the distribution of “yes” and “no” opinion on alternative media sites’ message boards is more homogenous than the distribution of opinions on mainstream news sites’ message boards. This study also uses a thematic analysis to investigate whether the mainstream media, as represented by editorial board endorsements by daily California newspapers, influences themes used by reader comments on Proposition 19. Results show …

The Cowl - V. 75 - N. 11 - Dec 2, 2010

The Cowl

The Cowl - student newspaper of Providence College. Volume 75 - Number 11 - December 2, 2010. 32 pages.

Foreigners' Archive: Contemporary China In The Blogs Of American Expatriates, Qi Tang, Chin-Chung Chao

Communication Faculty Publications

This study scrutinized blogs written by American expatriates in twenty-firstcentury China. The primary objectives were to explore how China is represented in such blogs and to understand the discursive processes through which the American bloggers utilize the blogging technology to narrate their perceptions of the Chinese realities. Drawing on the postcolonial and discursive perspectives, we have determined that the blogs examined here consist of a distinct discursive space of cultural representation and contestation. They were also interpreted as a digital extension of conventional Euro-American travel writing as they share with the genre a set of rhetorical conventions and face the …

Smu Appoints James T.H. Tang As Social Sciences Dean, Singapore Management University

SMU Press Releases

No abstract provided.

The Beat: December 2010, Centracare Health

The Beat

• "Thank you for a fabulous year!"
• Care for high-risk pregnancies, critical care for newborns offered
• Give a St. Cloud Hospital journal for Christmas
• Annual Holly Ball, Dec. 18
• Tree of Hope
• Give Link to Life
• Christmas gifts from the heart
• Give to the book drive
• Melrose, Long Prairie install digital mammography
• Long Prairie rehab expands women’s health program
• Grief resources provide help during the holidays
• Donate your old cell phone
• Quit tobacco in the new year
• Kiosk check-in begins

Patient Care News: December 2010, St. Cloud Hospital

Patient Care News

Holiday Letter

Bonus Pay Announcement

Adverse Health Events

Injectable Multiple Dose Vial Expiration

Look Alike/Sound Alike Medications

Research Article: Acuity Adjusted Staffing

Clinical Ladder

Prescribed Reading: December 2010, Centracare Clinic

Prescribed Reading

• Health Care Matters: Leading with care
• Leading With Care
• Patient Feedback:
• Welcome to these new providers
• Employees of the quarter recognized
• Recognition for years of service
• Kiosk check-in to begin Dec. 15
• Welcome to these new clinic employees
• Kudos to . . .
• Medical plan open enrollment
• Year-end benefit reminders
• Medical Expense Plan Changes
• Book drive for Reach Out and Read

November Uri Community Diversity Project 2010, Joseph A. Santiago, Riley Davis, Richard V. Travisano

November Diversity Project

November is National Novel Writing Month. For the first time at the University of Rhode Island November was a month for the URI community to share their stories, poems, art, and photos with the world. The Writing to Model Diversity project intends to connect individuals across cultural boundaries and borders by sharing the stories and experiences that challenge our everyday experiences and the dreams of the future. Built on the efforts of the World Voice series, URI presents a book that shares the stories and culture of the students, faculty, staff, and community members who embrace the idea of becoming …

November Uri Community Diversity Project 2010, Joseph A. Santiago Mr, Riley Davis Ms, Richard V. Travisano Mr

November Diversity Project

November is National Novel Writing Month. For the first time at the University of Rhode Island November was a month for the URI community to share their stories, poems, art, and photos with the world. The Writing to Model Diversity project intends to connect individuals across cultural boundaries and borders by sharing the stories and experiences that challenge our everyday experiences and the dreams of the future. Built on the efforts of the World Voice series, URI presents a book that shares the stories and culture of the students, faculty, staff, and community members who embrace the idea of becoming …

Report D7.1 Recommendations On Safety Initiatives, Brian O'Neill, Sharon Mclaughlin

Reports

A central objective of EU Kids Online is to strengthen the evidence base for policies regarding online safety in Europe. Its findings regarding children’s online experiences from across Europe offer an unrivalled opportunity to gain greater knowledge of European children’s and parents’ experiences and practices regarding risky and safer use of the internet and online technologies, thereby informing the promotion of a safer online environment for children. This chapter draws out in summary form the main implications for policy making and highlights significant issues arising from the findings of the survey, aligning them with existing initiatives where relevant in the …

"Teaching Competitiveness In Advertising", Timothy Hendrick

Faculty Publications

No abstract provided.

First Choice - December 2010, Wusf, University Of South Florida

First Choice Monthly Newsletter

No abstract provided.

The Press And Democracy Building: Journalism Education And Training In Eastern And South-Eastern Europe During Transition, Michael Foley

Masters

Media assistance to the former communist countries of Eastern Europe from 1989 became an important part of the transformation of that part of Europe from a socialist command economy to a democratic, liberal market economy. The media was seen as an important ideological weapon of the previous regimes and so was to be transformed in order to change society. The exact amount of media aid is unknown, so much of it was hidden under such headings as aid to civil society and democracy building, but it is known to account for hundreds of millions of euro. Most was spent on …

The Post-Nuclear Family And The Depoliticization Of Unplanned Pregnancy In Knocked Up, Juno, And Waitress, Kristen Hoerl, Casey Ryan Kelly

Department of Communication Studies: Faculty Publications

This essay explores three films from 2007, Knocked Up, Juno, and Waitress, which foreground young women’s unplanned pregnancies. These movies depoliticize women’s reproduction and motherhood through narratives that rearticulate the meaning of choice. Bypassing the subject of abortion, the women’s decisions revolve around their choice of heterosexual partners and investment in romantic relationships. Although they question the viability of the nuclear family for single pregnant women, these films represent new iterations of post-feminism that ultimately restore conservative ideas that valorize pregnancy and motherhood as women’s imperatives. We conclude by addressing how these movies present a distorted and …

Mobilizing User-Generated Content For Canada’S Digital Advantage, Samuel E. Trosow, Jacquelyn Burkell, Nick Dyer-Witheford, Pamela Mckenzie, Michael B. Mcnally, Caroline Whippey, Lola Wong

FIMS Publications

Executive Summary: The goal of the Mobilizing User-Generated Content for Canada’s Digital Content Advantage project is to define User-Generated Content (UGC) in its current state, identify successful models built for UGC, and anticipate barriers and policy infrastructure needed to sustain a model to leverage the further development of UGC to Canada's advantage. At the outset, we divided our research into three domains: creative content, small scale tools and collaborative user-generated content. User-generated creative content is becoming increasingly evident throughout the technological ecology through online platforms and online social networks where individuals develop, create and capture information and choose to distribute …

Teaching The Art And Craft Of Giving And Receiving Feedback, Patricia L. Harms, Deborah Britt Roebuck

Faculty and Research Publications

The article examines the teaching of business communication related to feedback, or the performance evaluation of employees and executives. The importance of feedback in both management and among teams in the workplace is considered. Models of performance evaluations are discussed. Teaching methods for discussing feedback in business communication courses are considered, with specific class assignments related to performance evaluation and evaluation among teams in the workplace are described. Reactions of students to these teaching methods are discussed.

Advertising In Online Social Networks: A Comprehensive Overview, Silvia Stockman

Honors Scholar Theses

This paper examines characteristics of online social networking sites and their implications on advertising. The application of well known interpersonal and mass communication theories to the field allows for an in-depth look at behavioral cues and responses. The interactivity inherent in sites like Facebook, MySpace, YouTube, and in other forums encourages advertisers to tap into engaging their consumers. Types of targeting and the success of word of mouth referrals are examined, as are many of the common stumbling blocks. To better understand the potential versus the problems, we conclude with an analysis of return on investment.

Swinging Bridge - December 1, 2010, Jaime White

Student Newspapers & Magazines

No abstract provided.

Citizen Participation, Metadiscourse And Accountability: A Public Hearing On A Zoning Change For Wal-Mart, Richard Buttny

Communication and Rhetorical Studies - All Scholarship

During a contentious public hearing on a zoning change for Wal-Mart, participants at times moved to a metadiscursive level with utterances such as, “expect to be listened to,” “I have a question,” or reading quotes of Town Board members from the newspaper. Such metadiscursive references allow participants to attempt to structure, or depart, from the public hearing format. Metadiscursive references also work to criticize their opponents’ speech or the process. Metadiscourse has the consequence of contextualizing the participation framework of the hearing as to topic, length of presentation, and mode of interaction. From a normative perspective, metadiscourse is used to …

Talking To Strangers: The Use Of A Cameraman In The Office And What It Reveals About Communication, Sarah C. Stockslager

Senior Honors Theses

In the television mock-documentary The Office, co-workers Jim and Pam tell the cameraman they are dating before they tell their fellow co-workers in the office. The cameraman sees them getting engaged before anyone in the office has a clue. Even the news of their pregnancy is witnessed first by the camera crew. Jim and Pam’s boss, Michael, and other employees, such as Dwight, Angela and others, also share this trend of self-disclosure to the cameraman. They reveal secrets and embarrassing stories to the cameraman, showing a private side of themselves that most of their co-workers never see. First the term …