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"I Warn You Ming, Stay Away From My Friends!”: The Language Of Superhero Mythology In Flash Gordon, R. James Buehner
"I Warn You Ming, Stay Away From My Friends!”: The Language Of Superhero Mythology In Flash Gordon, R. James Buehner
ETD Archive
The Flash Gordon (Stephani, 1936) serial is a profoundly important, indeed seminal superhero film that has not been granted the critical attention that it deserves within modern film scholarship. Its position at the beginning of the genre of the modern screen superhero is examined through its evident thematically mythic implications and its culturally centered historical aspects. The serial Flash Gordon is treated and analyzed as a self-standing text that provides clues to the ontological and genealogical foundation and conventions of the screen superhero that is dominant in the media landscape today. This analysis is conducted through the Freudian – Jungian …
University Homepage Affordances: The Influence Of Hyperlinks On Perceptions Of Source Credibility, Patricia Dellacorte
University Homepage Affordances: The Influence Of Hyperlinks On Perceptions Of Source Credibility, Patricia Dellacorte
ETD Archive
The technology affordances of university website homepages were evaluated to inform the development of prototypical examples of accessible public university and exclusive private university homepages. Affordances are characteristic of the environment that, when perceived, afford or provide opportunities for action (Gibson, 1986). In addition, affordances, such as hyperlinks, also prompt heuristic processes that lead to judgments that are based on peripheral cues rather than substantive information. Integrating the MAIN model (Sundar, 2008) and the Two-Factor Theory (Herzberg, 1966; Zhang & Von Dran, 2000), eye tracking and survey methodology were used to assess differences in perception and credibility judgments of the …