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Frequency And Use Of Online Travel Sites When Planning A Leisure Vacation, John Salazar, Nancy M. Hritz, Catherine Moorman, Kelli Brunson, Anton Abraham
Frequency And Use Of Online Travel Sites When Planning A Leisure Vacation, John Salazar, Nancy M. Hritz, Catherine Moorman, Kelli Brunson, Anton Abraham
Journal of Tourism Insights
The growth of online travel agencies has modified how consumers explore possible vacation choices by allowing greater access to the travel and tourism supply chain. This growth also empowers potential travelers to be more discerning when purchasing travel products and services by giving them the opportunity to align their preferences (i.e., price, value, amenity, etc.) with the multiple product offerings available to them via online travel retail sites. This research explores a visitor’s frequency of using online travel sites when planning a leisure vacation and if similarities exist in how frequently these sites are used in the planning process. It …