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A Comparison Of State And Local Welcome Center Visitors: Issues Regarding Sampling Frame Generalizability, James E. Stoddard, Stephen W. Clopton
A Comparison Of State And Local Welcome Center Visitors: Issues Regarding Sampling Frame Generalizability, James E. Stoddard, Stephen W. Clopton
Atlantic Marketing Journal
Tourism is an important industry in the United States and for more regional economies, motivating research exploring characteristics of tourist consumers and their travel behavior. This paper deals with the issue of sampling frame generalizability for tourism research. Visitors to state and local welcome centers were compared in terms of their area awareness, respondent and travel party demographics, and expenditures. Significant differences were found between the groups, questioning the generalizability of data collected at state welcome centers.