Digital Commons Network^™

Factors That Enhance Consumer Trust In Human-Computer Interaction: An Examination Of Interface Factors And Moderating Influences, Eun-Ju Lee

Doctoral Dissertations

The Internet coupled with agent technology presents a unique setting to examine consumer trust. Since the Internet is a relatively new, technically complex environment where human-computer interaction (HCI) is the basic communication modality, there is greater perception of risk facing consumers and hence a greater need for trust. In this dissertation, the notion of consumer trust was revisited and conceptually redefined adopting an integrative perspective. A critical test of trust theory revealed its cognitive (i.e., competence, information credibility), affective (i.e., benevolence), and intentional (i.e., trusting intention) constructs. The theoretical relationships among these trust constructs were confirmed through confirmatory factor analysis …

The Effect Of An Introductory Computer Course On Online Instruction Self-Efficacy Of Undergraduate Students, Iryna P. Loboda

Masters Theses

The purpose of this study was to investigate the effect of an introductory computer course on online instruction self-efficacy and significance of demographic variables of gender, age, formal computer training, computer experience, online instruction experience, and Internet experience in relation to online instruction selfefficacy.

This was accomplished by assessing online instruction self-efficacy beliefs of undergraduate students of the College of Human Ecology, the University of Tennessee who were enrolled in an introductory computer course in spring and summer 2002. The population sample included 92 students who completed the Tennessee Online Instruction Scale (TOIS) at the beginning and at the end …

Pb1735-How Many Businesses Can A County Support, The University Of Tennessee Agricultural Extension Service

Marketing, Finances and Value-Added Agriculture

This publication presents the results of a survey conducted with management personnel of grocery stores. The survey (see Appendix) was developed to obtain information needed to evaluate how receptive local grocers are to carrying value-added products produced in Tennessee and to identify the primary steps/procedures/conditions that value-added agri-entrepreneurs should consider to best target local grocers. The entire grocery store survey project was accomplished through the cooperative efforts of several teams of contributing partners.

Pb1711 Direct Marketing Guide For Producers Of Fruits, Vegetables And Other Specialty Products, The University Of Tennessee Agricultural Extension Service

Financial Management

Direct farmer-to-consumer marketing includes any method by which farmers sell their products directly to consumers. Justification for establishing a direct farmer-to-consumer marketing outlet is based primarily on the producers’ desire to increase the financial returns from farm production by (1) reducing marketing costs (and capture profits) attributed to intermediaries (middlemen) in the supply chain, and (2) capitalizing on the desire of consumers to buy (and willingness to perhaps pay a premium for) riper, fresher, higherquality fruits and vegetables. However, if growers expect to receive prices similar to those at retail outlets, they must provide the same value of services consumers …

Pb1719-How To Get Your Value-Added Products Into Local Grocery Stores, The University Of Tennessee Agricultural Extension Service

Marketing, Finances and Value-Added Agriculture

Marketing is one of the most important factors determining the success of any fruit or vegetable farming enterprise, encompassing all of the operations and decisions made by producers. These decisions range from identifying the most profitable crops for production to deciding how produce should be delivered to buyers efficiently and economically while maintaining product quality. Contrary to popular belief, marketing does not begin after a crop is produced. Instead, marketing alternatives need to be considered well before production takes place.

Quality Of Life And Civic Involvement In Three Urban Knoxville Neighborhoods, Drew Thurman

Masters Theses

This thesis, contributes to the methodology and operationalization for measurement of neighborhood quality of life. Three neighborhoods in Knoxville, TN were surveyed via a mail-in questionnaire in order to analyze residents cognitive perceptions of life quality. Descriptive statistics related to Quality of Life and Civic Engagement were calculated and a regression model with a neighborhood quality of life dependent variable was estimated. It was concluded that affluence was closely related to life quality and civic participation. Furthermore, two distressed federally designated Empowerment Zone neighborhoods displayed differing levels of attachment to their community and perceptions of their life quality. Race was …