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Financial Crisis, Bank Acquisitions, And Value Creation: The Case Of Bank Mergers For The Past Five Years, Sarina Ar-Loc Ng
Financial Crisis, Bank Acquisitions, And Value Creation: The Case Of Bank Mergers For The Past Five Years, Sarina Ar-Loc Ng
Theses Digitization Project
This paper will focus on the bank acquisitions of the United States and Europe. It will specify the most highly regarded cause of the financial crisis and consider what all the components might explain about perception of consumers in the United States and in Europe. This paper also uses a commonly used event study methodology to understand the market reaction in these bank acquisition announcements.
Innovation In The Web Marketing Programs Of American Convention And Visitor Bureaus, Florian Zach, Ulrike Gretzel, Zheng Xiang
Innovation In The Web Marketing Programs Of American Convention And Visitor Bureaus, Florian Zach, Ulrike Gretzel, Zheng Xiang
Faculty of Commerce - Papers (Archive)
It is generally acknowledged that innovation is an important source for competitive advantage among tourism destinations. The goal of this study was to identify and assess the nature of innovation by American convention and visitors bureaus. In particular, this study examined the extent, timeliness, and continuity of innovation in Web marketing efforts and the perceived contribution of this investment to the overall success of the bureau's Web marketing program. The findings indicate that American convention and visitor bureaus have invested substantially in their websites and continue redesigning them as new technology and Web marketing trends emerge. However, it appears that …