Digital Commons Network^™

Advancing U.S. Latino Entrepreneurship: A New National Economic Imperative, Marlene Orozco, Alfonso Morales, Michael J. Pisani, Jerry I. Porras

Purdue University Press Book Previews

Advancing U.S. Latino Entrepreneurship examines business formation and success among Latinos by identifying arrangements that enhance entrepreneurship and by understanding the sociopolitical contexts that shape entrepreneurial trajectories. While it is well known that Latinos make up one of the largest and fastest growing populations in the U.S., Latino-owned businesses are now outpacing this population growth and the startup business growth of all other demographic groups in the country.

The institutional arrangements shaping business formation are no level playing field. Minority entrepreneurs face racism and sexism, but structural barriers are not the only obstacles that matter; there are agentic barriers and …

Towards Food Justice: Strategies Of Community Engagement For Local Food Nonprofits, Garrett Stern

School of Professional and Continuing Studies Nonprofit Studies Capstone Projects

Over the past two decades there had been a significant shift in American values around food and health. The increase of diet-related illness and the growing awareness of the local food movement have helped to shape the discourse on healthy, nutritious, sustainably grown food. Food justice advocates and organization have inserted social justice principals of equity and self-determination into the dialogue of health and food. There has been a similar shift in the nonprofit sector in regard to local food programing, with local food nonprofits advocating for equity and inclusion in nonprofit food programing. Community engagement is key to putting …

The Sixty-Six Percent, Natalie Abruzzo

Capstones

The Sixty-Six Percent represent the percentage of women in the U.S. who are overweight. They are regarded as full-figured or “plus” size in the world of women’s apparel. Even though more than half of American women wear a “plus” size - size 14 and up - designs for these women account for a fraction of women’s apparel - Only 37% of women's wear is plus-size.

The Sixty-Six Percent is coming at an important time in a broader conversation about de-stigmatizing what it means to be a plus-size woman in America. Fat shaming has become taboo and mainstream media as well …

Sex, Labor, And The American Way: Detroit Aesthetic In Mid-Twentieth-Century Literature, Jenna F. Gerds

Wayne State University Dissertations

The essay analyzes Sinclair Lewis short fiction in If I Were Boss, U.S.A. by John Dos Passos, Let Us Now Praise Famous Men by James Agee and Walker Evans, and Last Exit to Brooklyn by Hubert Selby, Jr. The primary literature is juxtaposed with a study of visual texts and historic research with a locational and thematic basis in Detroit. Ford Times and early automobile advertisements, Diego Rivera's mural Detroit Industry, photographs of the Sojourner Truth housing project riots, and the accounts of gay union workers comprise a framework for each of the central texts. Detroit aesthetic is gritty, realist, …

Walt Disney And The Propaganda Complex: Government Funded Animation And Hollywood Complicity During Wwii, Amanda Cunningham

Graduate Research Symposium (GCUA) (2010 - 2017)

Walt Disney’s work as an animator during World War II had a measurable impact on culture and in the development of government produced messages. It is important to examine this understudied area of Disney’s life and his studio’s efforts to produce wartime training and propaganda films during WWII. Government agencies, including the U.S. Treasury, contracted Disney to produce 32 animated shorts between 1941 and 1945 (Gabler, 2007).

Employing a semiotic approach of cinema, this study focuses on the cartoons The New Spirit (1942), Der Fuehrer’s Face (1943) and Education for Death: The Making of the Nazi (1943). While American wartime …

Shopping Preference: A Comparative Study Of American And Taiwanese Perceptions, Chuleeporn Changchit, Robert Cutshall, Tzong-Ru Lee

Journal of International Technology and Information Management

With a growing number of households turning towards the Internet and the world of e-commerce to shop, invest, make payments, and do online banking, it is crucial for online businesses to understand why some consumers prefer online shopping and some prefer shopping at a physical store. It is also important to investigate further whether their shopping preference is influenced by culture. This study aims at comparing the shopping preference between the consumers in the U.S. and in Taiwan. Three hundred and seventy-two (372) Americans and three hundred twenty- six (326) Taiwanese participated in this study. Five factors of shopping perception, …

Factors Of High-End Retail Marketing: A Study Of Growth Opportunities For Clothing Retailers In The American Women’S Apparel Industry, Jeremy Trungdzu Bui

Honors Scholar Theses

The purpose of this study is to assess current market conditions and to research growth opportunities for high-end American apparel retailers, with a focus women’s apparel, in the face of challenging economic conditions. Marketing factors will be discussed and will include manufacturing opportunities, brand development, and online retailing practices. The objective is to examine, understand, and intersect marketing strategies with new growth opportunities so that American apparel retailers can appeal to women consumers. Furthermore, recommendations for future growth will be offered as a result of the analysis of several high-end apparel retailers.

Content And Design Characteristics Of Chinese Corporate Homepages, Lixuan Zhang, Sufen Tian, Patti Miles

Association of Marketing Theory and Practice Proceedings 2013

Many Chinese companies have built their online presences; however few studies examine if the Chinese corporate websites follow recommended design guidelines. Through a content analysis of 487 websites of the largest Chinese companies, the study analyzes 55 content and design elements of the corporate homepages. A new coding scheme for Chinese web design is developed by utilizing existing schemes and identifying design elements unique to Chinese web including content, information architecture and usability, multimedia, and interactivity. In addition, the study also finds two unique design elements on Chinese corporate homepage. The differences in web design practices between American and Chinese …

Korean And American Leadership Styles In Business, Diana Estes

Senior Honors Theses

Korea and the USA have recently proceeded in efforts to become closer trading partners through the passing of the United States-Korea Free Trade Agreement (KORUS) and FTAs. More economic integration calls for a stronger understanding of the influences of each other’s cultures. Whether culture influences leadership style or not will be explored. Major influences include history, philosophy, and religion. The meaning of leadership and the characteristics of both of the cultures will succeed after the discussion of the major facets of culture. The application of the cultures and leadership in a business setting will be evaluated and explored. Sources will …

Financial Crisis, Bank Acquisitions, And Value Creation: The Case Of Bank Mergers For The Past Five Years, Sarina Ar-Loc Ng

Theses Digitization Project

This paper will focus on the bank acquisitions of the United States and Europe. It will specify the most highly regarded cause of the financial crisis and consider what all the components might explain about perception of consumers in the United States and in Europe. This paper also uses a commonly used event study methodology to understand the market reaction in these bank acquisition announcements.

Innovation In The Web Marketing Programs Of American Convention And Visitor Bureaus, Florian Zach, Ulrike Gretzel, Zheng Xiang

Faculty of Commerce - Papers (Archive)

It is generally acknowledged that innovation is an important source for competitive advantage among tourism destinations. The goal of this study was to identify and assess the nature of innovation by American convention and visitors bureaus. In particular, this study examined the extent, timeliness, and continuity of innovation in Web marketing efforts and the perceived contribution of this investment to the overall success of the bureau's Web marketing program. The findings indicate that American convention and visitor bureaus have invested substantially in their websites and continue redesigning them as new technology and Web marketing trends emerge. However, it appears that …

Achievement, Test Scores And Relative Wages, John H. Bishop

John H Bishop

[Excerpt] This article examines the causal connections between these two phenomena: changes in the academic achievement of high school graduates and changes in the payoff to college. Four specific questions are addressed. The questions and the answers generated by our examination of the data are outlined below[...]

Signaling, Incentives And School Organization In France, The Netherlands, Britain And The United States: Lessons For Education Economics, John H. Bishop

John H Bishop

[Excerpt] What causes differences in secondary school achievement across these four nations? The first two sections of the paper describe the achievement differences among the four countries and examine the proximate causes of the differentials. I conclude that these achievement differentials are caused by differences in the quality of teachers and of student time and effort inputs devoted to academic achievement.

What We Know About Employer-Provided Training: A Review Of Literature, John H. Bishop

John H Bishop

While the importance of on-the-job training is recognized by everyone, it is a phenomenon that is very difficult to study. Most training is informal and hard to measure and its effects on productivity are even more difficult to quantify. An elegant theory explaining how the quantity of training is determined and who pays for and benefits from it has been available for more than a third of a century (Becker 1962). However, the absence of data on the key theoretical constructs of the theory--general training, specific training, informal training and productivity growth--means that the only predictions of the theory that …

La Educación Secundaria En Los Estados Unidos. ¿Qué Pueden Aprender Otros De Nuestros Errores?, John H. Bishop, Ferran Mane, Michael Bishop

John H Bishop

[Excerpt] El ritmo de los estudiantes estadounidenses para adquirir nuevas habilidades se desacelera durante la educación secundaria.

A Cross-Cultural Comparison Of U.S. And Chinese Website Customers, Eleanor T. Loiacono, Huiping Lin

Journal of International Technology and Information Management

Website quality has been given much attention as of late. In particular the factors that impact a consumer’s perception of website quality is of great interest. This paper takes a currently validated measure of business-to-consumer website quality (WebQualTM) and applies it to Chinese Web users in order to study the cross-cultural differences and similarities of U.S. and Chinese customers. Several cultural differences between U.S. and Chinese customers are revealed.

Foreign Direct Investment Program, Wilford H. Hughes

Touche Ross Publications

No abstract provided.

Dollar -- A Significant Weapon In The Cold War, Address Before The American Institute Of Certified Public Accountants, San Francisco, California, October 28, 1959, William B. Franke

Association Sections, Divisions, Boards, Teams

No abstract provided.