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Like What You See? The Influence Of Program Assortment Organization And Viewing Motivation On Video-On-Demand Consumption, Boram Nam
Dissertations, Theses, and Capstone Projects
This research investigates the effect of program assortment organization and consumers’ viewing motivation on Video-on-Demand (VOD) consumption. In doing so, we examine the formation of viewers’ choice set and product interests in the context of the largely unexplored VOD marketplace. Specifically, we test the interaction between program assortment organization and the specificity of consumers’ motivation toward content for viewing on VOD to show that the size of choice set increases when program assortment is organized by content (genre) vs. a non-content specific alternative (recommendation) among consumers with an activity-focused (vs. content-focused) viewing motivation. We also provide preliminary evidence that consumer …
Implementing A Healthy Diet In The Intellectual Disability Residential Community, Stephanie Michelle Shelton
Implementing A Healthy Diet In The Intellectual Disability Residential Community, Stephanie Michelle Shelton
Walden Dissertations and Doctoral Studies
The problem addressed in this study was how staff working in a residential agency for individuals with an intellectual disability (IID) make decisions about how to implement a healthy diet. The purpose of this study was to identify the influences on decisions made by staff on the meals they provided to their clients with an IID. The theory of planned was used to study the influences of attitude, subjective norms, and perceived behavior control on the meals provided for IID. The key research question explored how staff members make decisions. A qualitative case study design was used. The 12 participants …