Digital Commons Network^™

Easy: An Integrated Marketing Communications Program For The City Of New Orleans, Brett Rogers

Honors Theses

The following is an integrated marketing communications program for the city of New Orleans entitled "Easy." The paper outlines the history of the marketing of New Orleans, as well as the city's current goals. A detailed summary of the current market is provided with detailed demographics and beliefs held, as well as the segmentation variables that will be used within the "Easy" campaign to define the targeted audiences. The PRIZM NE segmentation system is used to better define the target markets of the campaign. Broadly defined, the two targeted segments of the campaign are: 1. younger families with children who …

Why Most Mergers Fail: An Emphasis On The Human Factors, Kimberly Defouw

Honors Theses

Recent studies have shown that 60-80% of all mergers are failures when measured by their ability to outperform the stock market or to deliver profit increases. Mergers must create value and grow the business to have true success. Often mergers fail due to financial and market factors, such as a poor economy, market entry timing, unrealized synergies, or a saturated market. It is easy to overlook the human factors, the characteristics of people that need to be considered when implementing mergers in order for people to interact effectively. While a CEO may be the first to say that people are …

The Importance Of An Internship And What Makes Quicken Loans An Extraordinary Place To Intern, Frank C. Salinger

Honors Theses

Records the author's experiences interning for Quicken Loans as a student studying Business at Western Michigan University, and what benefits were found from the internship process.

An Assessment Of Family And Medical Leave Policy, Stefanie Wilde

Honors Theses

The US Family and Medical Leave Act (Public Law 103-3, or 29 CFR 825) and similar policies throughout the world, such as maternity leave policies (PL507 Rev 4) in the UK, or Maternity and Parental leave in Canada, are policies that require employers to provide an employee with a period of leave for the birth or adoption of a child, family and dependent health needs, or personal illness. Under these acts, typically the employer must allow the employee to return to the same position or a position similar to that held before taking the leave. In the United States, an …

A Comparative Analysis Of Human Rights Laws In The United States And Australia, Emily F. Chalifoux

Honors Theses

Discrimination does not make good business sense; it causes tension and a decrease in productivity. Even though human rights laws vary from country to country, conforming with these laws makes business more cohesive and productive. Some of the many benefits include:

• Increase the pool of potential employees and, therefore, the chances of getting the best person for the job,

• Build morale and productivity of employees

• Minimize complaints, disruptions and legal wrangles, leaving employees to focus on their work, and

• Add to the bottom line and build the company's reputation in the community.

The purpose of this paper is to analyze …

Performance Evaluation Models For Strategic Decision-Making: Towards A Hybrid Model, Geraldina Villalobos Quezada

Dissertations

Performance management systems serve strategic, administrative, and developmental purposes; therefore, their role in an organization cannot be overestimated. As a function of this strategic role, different evaluation models have been developed and implemented by organizations: BSC, CIPP, TQM, Six Sigma, and AOP.

Following a review of current evaluation theory and practice models that focus on improving strategic decision-making in organizations, four research questions were developed that sought to identify the interrelationships, evaluation components, evaluation indicators, data collected to support the evaluation,evaluation implementation protocols, quantitative and qualitative analyses, outcomes, and critical factors of the BSC and CIPP models.

A multiple case …

Running Out Of Options: An Investigation Of Stock-Based Compensation, Mark A. Powell

Honors Theses

One of the most heated debates witnessed by the accounting industry was rekindled at the dawn of the new millennium, a resurgence of an issue discussed from the early 1990s. Brought to new light, in part by the corporate debacles of Enron and WorldCom (among others), the concern of expensing employee stock options has taken a forefront in the halls of the Financial Accounting Standards Board (FASB). Not only is the accounting profession facing a difficult polarization of ideas as to how to appropriately account for stock options, but Congress has also joined in the discussion and has threatened intervention …

Marketing Research For Western's Panhellenic Council, Julia Renee Williams

Honors Theses

The Greek system began at Western Michigan University in 1916 with debate societies. These organizations were recognized as national organizations in the 1950s. In recent years, the Greek system at Western Michigan University has seen a decline in its membership, as well as in the number of students participating in the recruitment process. In 1997 there were 28 social Greek organizations, but as of spring 2005, there are 23. With interest diminishing, a marketing research project was conducted to determine why people are no longer interested in women's fraternities and what might draw people to them. A series of 70 …

Young Singles: A Look At The Grocery Shopping Preferences Of A Unique And Underestimated Market, Survey & Analysis, Kelley Steinhofer

Honors Theses

Single person households make up a substantial percentage of the total U.S population. More than 102 million people aged 15 and over were not married in 2003. On a household basis, 48.5% of U.S. households were not headed by married couples. Some of these households are "nonfamily" which excludes single parent households according to U.S. Census Bureau definitions. Most studies that examine a specific demographic group have focused on households with children and mature consumers because their purchasing behaviors are highly predictable and easily obtainable. Very little research currently exists on the market of young, single adult consumers. This study …

The Potential Effects Of The Trans-Atlantic Common Aviation Area On Shannon Airport, Ireland, Daniel James Centilli

Honors Theses

The Trans-Atlantic Aviation Area is a proposed liberalization of the air services agreements known as bilateral agreements between the United States of America and the member states of the European Union. The new agreement would replace the restrictive bilateral and Open Skies bilateral agreements between the United States and the EU with a single comprehensive agreement. The emergence of true open skies between the US and EU creates many economic opportunities and some economic threats. One such threat is the situation faced by the Shannon Airport, Ireland. Under the current US/Ireland bilateral, Shannon's existence is protected by requiring US carriers …

A Local Market Analysis Of Various Exempt And Non-Exempt Positions At A Community Mental Health Provider, Stephanie Wallace

Honors Theses

Market analysis of pay structure for employees of Summit Pointe using data from two surveys, CompData (Compensation Data Michigan) and ASE (American Society of Employers-Southwest Michigan Region).

Increasing The Awareness Of Human Resource Development Activities In Small Firms, Hanacho Michael Nmom

Dissertations

Much of what is known today concerning organizational human resource development efforts (those being employee training, education, and development activities) has steadily and favorably come from large firms. Conversely, very little is known about the extent of HRD activities in small firms, especially those with fewer than 300 employees. To correct this imbalance of awareness the primary aim of this study is to delineate the learning activities of four successfulsmall service-oriented firms in Kalamazoo (Michigan) county.

The study sample consists of seven "purposeful informants". A mixed-method case study, employing the quantitative and qualitative fact-finding strategies ofa simple survey questionnaire and …

Are Stock Prices Related To New York's Climatic Conditions?, Matthew M. Cullen

Honors Theses

The past five years has shown tremendous growth in a new wave and style of investing strategy. This new style, known as behavioral investing, attempts to analyze financial markets through the eye of a social scientist rather than a financial professional. Its followers try to see market movements as affected not necessarily by the business or economy but by the cognition and mood of buyers and seller. This paper analyzes the effect of climatic conditions on mood and the effect that has on market movements and volume. For the most part, it was found that there is no significant relationship …

Affiliation Of Authors In Production And Operations Management Journals, Steven M. Yager

Honors Theses

This paper will represent an update of the first two POM research productivity rankings published seven years ago (Young, Baird, Pullman, 1996; Malhotra, Kher, 1996). This study will seek to rank business schools and other organizations, both internationally and within the domestic United States. Researchers in the POM field can also view the results to determine who's who and what universities or organizations are demonstrating an increased focus on POM.

A Telecommuter Program For Second To None, Inc., Michael J. Postma

Honors Theses

Telecommuting, or working from a remote location, is a very popular idea that has gained growing support from employees and companies over the past decade. The opportunity to stay home and do work appeals to employees, and the ability to reduce overhead costs appeals to the company. Developing a program that outlines how this arrangement would take place is vital. Outlined are a few of the components that should be included in this type of arrangement.

First, the telecommuter situation will be on a trial basis for a predetermined amount of time. The company or the employee has the right …

Examining The Similarities And Differences In Benefits Of School-To-Work As A Workforce Development Strategy: A Study Of Key Stakeholder Involvement Using A Multiple Case Study Approach, Alton Leon Alford

Dissertations

Violence is a significant occupational hazard in the American workplace. Nearly a thousand employees are murdered on the job each year and workplacehomicide has become the leading cause of death for women and the second for men. From 1993 to 1999, there were an average of 1.7 million nonfatal violent victimizations each year, accounting for 18% of all violent crime. Although government employees accounted for 18% of the U.S. workforce, they made up 37% of workplace violence victims.

A review of literature found no unified definition of workplace violence. Recent scientific research regarding this problem is rare, despite its increasing …

The Global Stock Market: Implications To American Investors, Angela Giordano

Honors Theses

Investors in most industrialized nations have many alternatives beyond the traditional checking and savings accounts. Alternatives such as stocks, which can be purchased off over 180exchanges worldwide, bonds, mutual funds, retirement plans (401k, 501c, 403b), annuities, money market accounts and CDs are often used as investment tools. With all these alternatives, how does one determine which tool or tools to utilize in investing their hard-earned income?

Qualitative Inquiry Of Biased And Exemplary Practices Of White Supervisors In Multicultural Supervision, Brian D. Paul

Dissertations

No abstract provided.

An Exploratory Study Of Michigan Grantmaker Attributes And Competencies, Lisa R. Wyatt Knowlton

Dissertations

Foundation trustees and professional staff are giving greater attention to issues of accountability and return on investment, while voices of those with significant experience in the private sector inquire with increasing frequency and vigor about the organizational performance of foundations. For these reasons there must be renewed attention on the competencies and attributes of grantmaking practitioners. This study is a self-assessment by grantmakers based on the construct of Emotional Intelligence (Goleman, 1995) as well as competency studies in organizational management and leadership.

In association with the Council of Michigan Foundations, grantmakers associated with foundations holding in excess of $1 million …

Case Studies Of Organizational Evaluation In Community Foundations, Joyce Box Brown

Dissertations

Community foundations are classified as public charities (501(c) 3). They derive their funds from many donors rather than a single donor, and the board is made up of representatives from the community served. They are most often established to serve a specific geographic area. This study investigated and described how three different community foundations approach organizational evaluation— choosing proposals to fund, monitoring programs, improving programs, and assessing program impact.

The three community foundations approach evaluation not as a formal system of grant accountabilities, but as a way of systematically gathering information from various constituents for purposes of guiding important decisions. …

A Study Of Customer Satisfaction With Products And Services Offered By The Bernhard Center, Heidi L. Haskins, Dana Hasselback, Kimberly Heffel, Dean Seales, Amanda Wartchow

Honors Theses

The purpose of this report was to conduct research for the Bernhard Center. The objective was to determine student and faculty/staff perceptions of the Bernhard Center. It also served to facilitate possible suggestions for ways to renovate or replace existing areas with facilities that better serve the population of Western Michigan University. The Bernhard Center is a popular place on campus for WMU students, faculty, and staff, as well as community members to eat, study, hold meetings and events, and socialize. In an effort to maintain or increase the appeal of the Bernhard Center among these groups, while at the …

Children's Attitudes Toward Television Advertising: A State Of The Art Review, Heidi L. Haskins

Honors Theses

The issue of children and advertising came to light in the 1970s and has continued to be a topic of much discussion ever since. In started in the 1970s when the Action for Children's Television petitioned the Federal Communications Commission (FCC) to eliminate all commercials from children's TV programs. Then in January 1973, the major networks agreed to reduce commercial time in children's weekend programs from 16 minutes an hour to 12 minutes an hour. In 1991, the Better Business Bureau estimated that children in the U.S. watch an average of 3.5 hours of television every day, and the average …

Relationships Between Leader Characteristics, Planned Change And Organizational Culture In A Dynamic Manufacturing Environment, Matthew Chodkowski

Dissertations

The new economic era has been marked by profound global change. In response, researchers and practitioners have called for a rethinking of the conventional concepts of leadership, change, and organizational culture to improve our competitiveness in this turbulent world market. This study investigated the relationships between leader style, leader behavior, leadership paradigm, leader knowledge of change, organizational culture potency, and planned change efficacy in a manufacturing company implementing a high performance work system change initiative. This study intended to contribute to the reconceptualization of the leadership construct and the explication of the leadership-culture-change linkage.

Six hundred and eighty-nine subjects representing …

The Field Study Of A Training Transfer Enhancement Process And Its Effect On Transfer Of Training, Andrew W. Bowne

Dissertations

Transfer of training is defined as the degree to which trainees apply, in their jobs, the knowledge, skills, and attitudes they gained in training. Research regarding transfer of training has called training effectiveness into question. For example, Baldwin and Ford (1988) reported average transfer rates typically in the 10% range.

The study tested the effectiveness of particular procedures and tools intended to enhance transfer of training. These transfer enhancing tools were employed by an experimental group of trainees’ supervisors (who received training from the researcher in the application of the tools) before a half-day problem-solving training workshop for their employees …

The Effects Of A Combination Of Feedback, Goals, And Consequences On The Performance Of Four Small Businesses, Timothy V. Nolan

Dissertations

Performance measurement approaches such as the Balanced Scorecard (BSC) offer a format for attending to a few performance metrics rather than several different performance indicators. While the BSC approach offers a nice format for tracking performance, it does not provide a conceptual framework for improving performance. That framework can be found in Behavioral Systems Analysis. The Total Performance System emphasizes the importance of internal and external feedback in improving performance. Several studies have investigated feedback interventions in organizational settings. The intervention found to be most effective is a combination of feedback, goals, and consequences. The purpose of the current study …

The Relationship Between Organizational Culture And The Practice Of Program Evaluation In Human Service Organizations, Lorraine Marais

Dissertations

There are many obstacles for human service organizations in evaluating programs. Some of these barriers are the difficulty in defining human behavior and the change that needs to be evaluated, human service programs that take a long time to show results, agency capacity to do evaluation, and cost (Young, Hollister, Hodgkinson, & Associates, 1993). Another subtle yet powerful influence on the practice of evaluation in nonprofit organizations may be organizational culture (Schein, 1990). If an organization is going to employ self-evaluation, an organizational culture may be needed that will support such efforts. This study was designed to assess the relationship …

The Effects Of Fasb Statement No. 121 On Financial Statements, Karen Courtade

Honors Theses

As managers contemplate the adoption of SFAS 121, Accounting for the Impairment of Long-Lived Assets and for Long-Lived Assets to be Disposed of, most will be considering the impact of these new requirements on their particular reporting situation. This effect is important to managers because whenever the Financial Accounting Standards Board (FASB) issues a new statement, financial statements need to be in compliance with Generally Accepted Accounting Principles (GAAP). New requirements also cause tax and auditing concerns, effects on financial statement users, and extra costs to companies involved. The FASB's intent in issuing SFAS 121 was to force more …

The Relationship Of Saudi Managers’ Characteristics And Their Support Of The Transfer Of Training To The Workplace, Khalid M. Alhazmi

Dissertations

Many HRD professionals have pointed out that one of the most important elements for transfer of training to the workplace is management support. However, there is little discussion concerning management characteristics that support the transfer of training to the workplace. The purpose of this study was to investigate management characteristics that inhibit or promote the transfer of training to the workplace and to provide information regarding those characteristics to companies.

This study focused on one main question: Do management characteristics have an effect on management support of the transfer of training to the workplace? To answer this question, a study …

The Effect Of Managers' Clarification Of Business Linkage Of Training On Trainees' Transfer Of Training, Elizabeth J. Benanzer

Dissertations

This study investigated the hypotheses that if managers were engaged in specific activities aimed at increasing their understanding of the linkage of employee training to business goals, then they would in turn create a more positive transfer environment, resulting in greater transfer of training received by their employees. Some managers of trainees participated in a workshop in which they used an “impact mapping” procedure to clearly explain the relationship between training of their employees and strategic goals of the business; another group of managers did not receive this impact mapping training. Then, all managers’ employees participated in a supervisory training …

Registration Of Apprenticeship Programs And The Turnover Of Skilled Trade Employees, Dennis J. Bona

Dissertations

The primary purpose of the study is to provide empirical evidence that refutes arguments made by employers who resist registering an apprenticeship program because they believe it will increase turnover of their skilled trade employees. To do this, data were collected to test the hypothesis that companies that have a registered apprenticeship program experience less turnover of their skilled trade employees compared to companies that do not. Secondary hypotheses were also developed to compare turnover ratios with union orientation, size, and wage structure of employers to help validate the results and demonstrate alternative explanations for turnover of skilled trade employees. …