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New Product Development Team Creativity And Innovation: The Role Of Cultural Diversity, Communication, Proximity And Foreign Culture Representativeness, Felix A. Flores
New Product Development Team Creativity And Innovation: The Role Of Cultural Diversity, Communication, Proximity And Foreign Culture Representativeness, Felix A. Flores
Open Access Theses & Dissertations
This Dissertation explores new product development team creativity and innovation. Section 1 discusses the definition, measurement and relevance of new product development team creativity. It highlights some of the discrepancies in the literature with regards to the definition and operationalization of creativity, and adopts a definition and scale, that will serve as the foundation for section 2 and 3 studies.
Section 2 examines the influence of several dimensions of cultural diversity on new product development creativity and innovation, during differing stages of new product development, and in both co-located and domestic environments.
Section 3 extends section 2 by examining the …