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The Effect Of Using Social Media Marketing On Customer Engagement In The Public Sector: The Case Of The Zakat Fund, Sultan Faisal Ali Alremeithi

Theses

Social Media Sites (SMSs) are affecting a wide cross-section of marketing activities, including research, strategy formulation, advertising, promotions and sales. It is proposed that Social Media Sites (SMSs) are not only an addition to the modern marketer's toolkit, but mark an endemic and ecological change.

The purpose of this research is to investigate what antecedents determine a user's engagement with an account on a social media sites (SMSs).

Through their use, the social media have facilitated various business opportunities as well as providing the public sector with platforms through which organizations can engage current and future customers. Still, the huge …