Digital Commons Network^™

Applications Of The Multi-Channel Network Model To New Media Formats, Jacob Gardner

Honors Projects

Much has been said about the rise and rapid proliferation of digital and online marketing since the mid 1990’s. Internet based advertising is the single fastest growing ad expenditure category, outstripping TV, radio, and other more traditional media formats. With the rise of “Web 2.0” and the concept of New Media, the internet has entered a period of what has been referred to as “a participatory culture.” Many diverse creators of content and the consumers of that content have come together to form a new system of media consumption. New business models and methods of monetizing content on the internet …