Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Entire DC Network
Impact Of Corporate Social Responsibility And Sustainability Practices On Brand Trust And Purchase Intention In The Wine Industry, Sarah L. Cooley
Impact Of Corporate Social Responsibility And Sustainability Practices On Brand Trust And Purchase Intention In The Wine Industry, Sarah L. Cooley
Doctor of Business Administration (DBA)
The wine industry continues to grow and is expected to reach 429 billion U.S. dollars by 2023 (Oloruntoba, 2020) and is a major contributor to environmental degradation. The wine industry plays a role in soil degradation, water pollution, waste disposal, and land/vegetation damage. The wine-making process creates emissions and depletes oxygen in the environment, which is linked with increased death rates of aquatic organisms. The wine industry impacts crop growth, the solubility of metals in soil, increases toxicity of water, and generates destructive algal bloom. The industry has been slow to adopt sustainable practices and has been subject to less …
An Analysis Of The Impact Of An Influencer's Perceived Trustworthiness And Content Quality On Their Follower's Travel Intent, Josh C. Mcnair
An Analysis Of The Impact Of An Influencer's Perceived Trustworthiness And Content Quality On Their Follower's Travel Intent, Josh C. Mcnair
Doctor of Business Administration (DBA)
Influencer marketing is quickly becoming an essential aspect of a company's online and social media strategy. This research examines the field of influencer marketing by conducting a quantitative study that researches the impact of two influencer attributes, trust and content quality, and how they affect the travel intentions of a follower. The study was conducted directly by an influencer on their followers, and the analysis showed that trust and content quality impact the travel intentions of followers. This work is important as the travel industry is still recovering from the Covid-19 pandemic. It provides a better understanding of how companies, …