Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Entire DC Network
Hollywed: Product Placements In American Wedding Films, Charlotte A. Galamb
Hollywed: Product Placements In American Wedding Films, Charlotte A. Galamb
Student Scholar Showcase
My study examines wedding fashion product placement in feature films from 1989 to 2017. My research will provide a brief history of product placement as well as address expert’s understanding of the effectiveness of product placement. A study on fashions surrounding the year the film’s gown reached box offices will ask if films have a demonstrable impact on the wedding fashion industry.
Gender Inequality In Sport Illustrated Advertisements, Elizabeth Kelly
Gender Inequality In Sport Illustrated Advertisements, Elizabeth Kelly
Student Scholar Showcase
As sports have increased over the years, so has the media coverage and representation of teams and athletes. Women’s athletics drastically grew after the establishment of Title IX in 1972. As the participation of females in sport grew, so did the coverage of them. This study analyzes athletes modeled in advertisements of Sports Illustrated from 2010 – 2016. With a total of 497 advertisements analyzed, the improvement of female representation was evident. The number of female athletes featured in media outlets has increased, yet is still not equal to male athletes. While female athletes are featured more than previous years, …