Music Business Commons^™

Music And Authenticity: The Emerging Role Of Ai In Music Creation, Education, And Consumption, Jon Littlefield, William Williams, Kimball P. Marshall

Atlantic Marketing Association Proceedings

No abstract provided.

The Changing Landscape Of Artist Success: Evaluating Independent And Label-Signed Career Paths, With A Focus On The Christian Music Industry, Nicholas Ty Brueggemann

Senior Honors Theses

Traditionally, record labels have propelled the music industry (Christian and secular). They established themselves in the late 19th century, allowing artists to accumulate acclaim more efficiently. Since their inception, labels have connected artists to a support network that delegates career-related tasks. Getting signed to a label has historically been the industry standard career path for artists wanting to become successful enough to live off making music full-time. However, with the recent emergence of the digital landscape, more promotional methods, opportunities, and tools have become available to artists. Through this study, insights will be gained into the necessity of signing with …

The Business Of Music: Where Planning And Performing Meet, Mac Heelein

Honors Capstones

This project explores the intersection of business and music through the planning and execution of a collaborative recital featuring the NIU Viola Studio. In this process, I served as both the organizer and a performer, applying project management principles to handle logistics such as scheduling, venue coordination, and event promotion. The project required managing multiple moving parts while keeping both the artistic and organizational aspects aligned.

Through this experience, I found that while project management provides a strong structure, artistic settings require flexibility when unexpected challenges arise. This project also highlighted the importance of balancing organization with creativity to ensure …

The Harvey Pittel Saxophone Quartet: Its History And Legacy In American Saxophone Quartet Performance, James M. Lawhn

Glenn Korff School of Music: Dissertations, Theses, Student Creative Work, and Performances

The saxophone quartet has emerged as a legitimate chamber ensemble in the United States through the sustained efforts of a small number of pioneering professional groups. Despite the central role these ensembles have played in shaping repertoire, performance standards, and public perception, their histories have often gone undocumented. Among the most influential of these groups is the Harvey Pittel Saxophone Quartet, an ensemble that maintained an unusually active national and international touring career for nearly four decades and helped establish the saxophone quartet as a viable professional model.

This document addresses a significant gap in the scholarly literature by presenting …

Supersuit Up Or Get Left Behind: Why A Personal Agentic Os Is Required For Commercial Viability In The New Economy, Gary Sheng, Ron Roberts

Digital Laboratory: Publisher of Internet Journal

In my first article, The Writing on the Wall, we laid out the case: self-improving AI has arrived, the economy is splitting, and every organization faces an existential choice. This paper answers the question we heard most after that piece: “Okay, I believe you. What do I do on Monday morning?” The answer is your Personal Agentic OS. It is the minimum viable infrastructure that turns you from a passive consumer of AI into a sovereign operator of it. And in April 2026, three events converged to make this the most urgent professional skill in the world: Andrej Karpathy’s LLM …

Beyond The Stream: Valuing Music Catalogs As An Alternative Asset Class, Amelia Jade Magay

Honors Theses and Capstones

This thesis builds a quantitative valuation framework for music catalog transactions and tests its limits systematically. The goal is not to produce a formula that perfectly prices every deal. The goal is to identify where streaming-based financial analysis is a useful underwriting tool, where it breaks down, and what categories of value investors appear to be pricing beyond publicly available streaming data.

Developing Christian Artists: The Live Music Sphere, Camille Crites

Student Scholar Symposium

Christian/Gospel music was the fourth-fastest growing music genre in 2024, and many artists are seeking to enter the Christian music industry. This research seeks to examine the exploration of live music opportunities for Christian music artists in the developing stages of their careers. Every musical artist’s career consists of about five sectors: Songwriting/Publishing, Recording/Releasing Music, Live Music, Merch, and Sync (Film/TV). While parts like Songwriting and Recording are very accessible for new Christian artists, it can be challenging to know how to best approach the Live Music sector, one of the major sources of income for any performing artist. There …

A Comprehensive Digital Marketing Strategy Guide For Independent Musicians, William Elree Hilburn

Theses

Creating and implementing a sound digital marketing strategy is a crucial element to consider as an independent musician. In this thesis report and the strategy guide that follows, a number of current digital marketing strategies are discussed at length. The strategies that are discussed in this report and within the strategy guide have been gleaned through semi-structured qualitative interviews with two separate up-and-coming music artists. The information shared by these case studies has been documented and synthesised into this report, as well as, into a comprehensive strategy guide that has been written to aid fledgling music artists in their digital …

Investigating The Relationship Between Noun Classes And Plant Folk Taxonomy In Chasu Language Of Kilimanjaro Region In Tanzania, Peter Rabson Mziray

Journal of Humanities and Social Sciences

The current study investigates the relationship between noun classes and plant folk taxonomy in Chasu (G 22). The study focuses on two objectives: the first objective is to describe the plant folk taxonomy in Chasu and the second objective is to determine the relationship between noun classes and plant folk taxonomy in Chasu. Data were collected from rural villages in Same and Mwanga districts by using free listing, field interviews (jungle-walk-and-identify), and written texts containing Chasu plant names. The findings reveal that Chasu folk taxonomy reflects different ethnobotanical categories; including a unique beginner which is mmea/mimea ‘plant(s)’, and three life …

The Self-Curating Musician: An Innovative Concept And An Intensive Learning Experience By Systemic Design Thinking, Joris Blanckaert, Ellen Loots, Saskia Westerduin, Pawan V. Bhansing

Journal of Arts Entrepreneurship Education

Self-curation is an emerging notion in the artistic practice that we propose as an alternative to the questioned notion of entrepreneurship in the realm of classical music. Systemic Design Thinking (SDT) methods helped conceptualize self-curation and develop an intensive, week-long learning experience. Participants validated the self-curation concept and its five components: activating creativity, seeking uniqueness, developing a discourse, understanding the performance practice and engaging communities. Our study further highlights that rather than suffering from a tension between arts and commerce, young (performing) musicians experience a tension between the expectation of the outside world that they need to be exceptional as …

From Altamont To Astroworld: An Analysis Of Management Issues In Large Scale Music Festivals, Jennifer Morriss

Honors College Theses

The most common problems in music festivals can largely be broken into two categories: risks to the individual and risks on a grand scale. It is the responsibility of event managers to consider how to best keep everyone safe and maintain proper organization. Risks to the individual are often things like substance use and abuse, harm reduction, and sexual assault or harassment. Meanwhile, broad risks tend to be issues of evacuation and emergency management, crowd safety, stampedes, and casualties or violence. It is crucial to reflect on prior common safety and security issues when setting out to produce a large …

Knockin’ On Music’S Door: A Cross-Generational Study Of The Formation Of Tastes, Roles, And Affinities For Music, Hannah B. Turner

Marketing Undergraduate Honors Theses

The music we love is a direct reflection of who we are. It shapes our identity, fuels our emotions, and connects us to the world around us. Whether it's the anthems of our youth, the lyrics that put our feelings into words, or the melodies that bring back memories, music is woven into every stage of life. It influences the way we dress, the communities we belong to, and the way we see ourselves. Our playlists may evolve, but the connection remains the same. Music is more than just something we listen to; it’s a part of us.

How To Industry Plant Yourself, Ted Childish

Digital Laboratory: Publisher of Internet Journal

Ted Childish is an artist, creative mind, and cultural organizer working at the intersection of digital culture and contemporary creative economies. His practice spans from conceptual ideation to visual production and designed objects, all approached with a distinct material sensibility. How to Industry Plant Yourself is an analysis of the contemporary creative landscape, delivered in the format of a 'how-to' presentation — a familiar trope of the social media era. This work employs graphic design strategies akin to a pitch deck, symbolizing the increasingly transactional and performative environments in which creatives navigate their careers today.

A Conversation With Loe Gino, Loe Gino, Seb Taylor

Digital Laboratory: Publisher of Internet Journal

LOE Gino is a Bay Area native from Berkeley, California and an independent artist. He has been a pioneer in the music industry for new age artistry. His ability to be a voice for independent artists parallels his wordsmith-skills as a rapper. As a part of the Bay Area cultural scene, he is a real life example of how to set a vision and build it as you go. Every aspect of his creative vision is thought out and executed with the accuracy of a freestyle. LOE Gino stands as an example of what it means to never conform to …

From Vinyl To Viral: Evaluating The Mere Exposure Effect Through Music And Technological Advancements, Ariana R. Deboo

Honors Undergraduate Theses

The Mere Exposure Effect (MEE) refers to a psychological pattern in which a person develops preference for a stimulus that has been repeatedly presented to them. The present study examined environmental influences of preference through repeated exposure to music. Social media platforms such as TikTok, Reels, and Shorts influence where people listen to music. The fast-paced consumption algorithm for new media is provided by quick, entertaining videos that allow users to scroll past content that does not keep their attention. A total of 406 participants (n=406) were involved in this study. The purpose for this study was to identify how …

Has K-Pop Lost Its Koreaness?, Madison J. Gusler

Capstones

Since the 2010s, the global expansion of K-pop has been undeniable, with music from Korean idol groups resonating with fans around the world. We’ve seen the industry adapt to cater to this global audience, placing emphasis on non-verbal aspects of performance such as choreography and set design, and integrating more English lyrics in their songs. K-pop has always had multinational, multicultural influences in its production, yet the music has remained distinctly Korean. But as the industry expands into new markets, faces new challenges, and adapts to convey greater global appeal, the public must contend with the idea of a K-pop …

Pedagogical Practices In Creating A Musical Festival Curriculum: A Case Study Bonnaroo University, Ken Spring, Sarita M. Stewart

Faculty Scholarship Symposium

Two immersive, interdisciplinary courses focused on music festival culture were created as part of a university study away program. This paper provides a pedagogical framework for educators interested in offering a similar educational experience for their students. The first part of the paper provides a summary of how the Bonnaroo U program came into being. This includes a discussion of the components necessary to build a music festival curriculum. Best practices in building sustainable relationships with festival promoters and of festival site logistics concludes the paper.

The Impact Of Celebrity News On Entertainment Industry Stock Prices, Alexandra Widuri Ariani, Zaäfri Ananto Husodo

The Indonesian Capital Market Review

South Korea's entertainment industry has garnered global popularity. However, the competition between entertainment companies is fierce, necessitating strategies to ensure their survival, such as imposing restrictions on their artists to maintain their public image and trust. This study examined the impacts of celebrity news and activities on the stock returns of six major entertainment companies listed on the Korea Exchange (KRX) from 2018-2021. Employing the Fama-French 3 Factors Model regression, the study investigated the presence of abnormal returns. The findings indicate that comebacks and debuts elicit positive reactions and generate significant abnormal returns. Award acceptances and military service also elicit …

Behind The Lens, Jolie M. Adams Miss

[Archive] Belmont University Research Symposium (BURS)

What Fuels Me as a Photographer?

Many photographers don’t realize their ability and opportunity to give back and make a difference. I believe photography extends beyond taking a series of photographs. For me, it is my way of serving others, connecting with people, and sharing their stories. I believe photography is a powerful tool to inspire change in communities—especially in those that are underserved. Photos are visual statements of humanity: an abstract of our failures, ignorance, arrogance, compassion, resilience, progress, and so much more. I want my photography to go beyond a small circle of influence. All of us have …

Timing Matters: Applying Musicians’ Insights To Business, Ray Haeng Soo Seol Edd, Barry Van Zyl Mba

Faculty Works

Timing, a critical aspect in social contexts and human cognition, has been extensively studied across diverse fields, such as biology, neuroscience, and business. However, there is a lack of interdisciplinary approaches that offer fresh perspectives on how timing works. Music performance, being inherently temporal in nature, presents a unique opportunity to bridge this gap and explore timing mechanisms in a multifaceted context. This research explores how professional musicians understand and utilize timing in their training and artistic development, and how these insights can be applied to business contexts, bridging the two fields to understand timing more comprehensively. Through a qualitative …