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Urban Studies and Planning Commons

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Urban Studies and Planning Faculty Publications and Presentations

2013

Entrepreneurial and Small Business Operations

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Full-Text Articles in Urban Studies and Planning

Managing Activities At Wineries: Building And Sustaining A Place-Based Brand, Ethan Seltzer, Mark Bernard, Jp Mcneil, Lori Parks Mar 2013

Managing Activities At Wineries: Building And Sustaining A Place-Based Brand, Ethan Seltzer, Mark Bernard, Jp Mcneil, Lori Parks

Urban Studies and Planning Faculty Publications and Presentations

The Willamette Valley Winery Association, Oregon Winery Association, Oregon Department of Land Conservation and Development, and Oregon Department of Agriculture asked the authors to develop information needed to help inform discussions regarding the replacement for the soon-to-sunset HB 3280. HB 3280, signed by the Governor in August of 2011, provided a means for defining and regulating wine-related and non-wine-related events occurring or proposed to occur at wineries and vineyards in Oregon, often in exclusive farm use zones. Our charge was to investigate the following policy issue: How have wine regions permitted and managed a range of uses and activities at …