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Articles 1 - 8 of 8
Full-Text Articles in Social Psychology
The Lonely Reason Impeding Compliance With Covid-19 Prevention Guidelines, Ainslie E. Schultz, Kevin P. Newman
The Lonely Reason Impeding Compliance With Covid-19 Prevention Guidelines, Ainslie E. Schultz, Kevin P. Newman
Association of Marketing Theory and Practice Proceedings 2022
To reduce transmission of the 2019 coronavirus (COVID-19), the US Center for Disease Control recommends that all individuals follow a series of prevention guidelines (e.g., wearing a mask, physical distancing, and vigilant handwashing). However, some individuals have been unwilling to comply with them. In this research, we use reciprocal altruism theory to investigate the role of loneliness in compliance with COVID-19 prevention guidelines. Specifically, we find that lonely (vs. non-lonely) consumers report less willingness to comply with these guidelines. Process evidence demonstrates that this occurs because lonely individuals experience a lower sense of obligation to reciprocate. Importantly, the negative impact …
Too Cynical To Reconnect: Cynicism Moderates The Effect Of Social Exclusion On Prosociality Through Empathy, Bryan K. C. Choy, Kimin Eom, Norman P. Li
Too Cynical To Reconnect: Cynicism Moderates The Effect Of Social Exclusion On Prosociality Through Empathy, Bryan K. C. Choy, Kimin Eom, Norman P. Li
Research Collection School of Social Sciences
Extant findings are mixed on whether social exclusion impacts prosociality. We propose one factor that may underlie the mixed results: Cynicism. Specifically, cynicism may moderate the exclusion-prosociality link by influencing interpersonal empathy. Compared to less cynical individuals, we expected highly cynical individuals who were excluded to experience less empathy and, consequently, less prosocial behavior. Using an online ball-tossing game, participants were randomly assigned to an exclusion or inclusion condition. Consistent with our predictions, the effect of social exclusion on prosociality through empathy was contingent on cynicism, such that only less-cynical individuals responded to exclusion with greater empathy, which, in turn, …
Speaking For “Free”: Word Of Mouth In Free- And Paid-Product Settings, Samuel Bond, Stephen He, Wen Wen
Speaking For “Free”: Word Of Mouth In Free- And Paid-Product Settings, Samuel Bond, Stephen He, Wen Wen
Faculty & Staff Scholarship
This research examines drivers of consumer word of mouth (WOM) in free-product settings, revealing fundamental differences with traditional, paid-product settings. The authors build and investigate a theoretical model that highlights two unique characteristics of free products (reciprocity motivation and diminished adoption risk) and considers their implications for WOM sharing. Results of a retrospective survey, two controlled experiments, and an analysis of more than 5,000 mobile apps at Google Play and Apple’s App Store reveal that consumers are generally more likely to share their opinions of free products than paid products, because of feelings of reciprocity toward the producer. However, this …
Contract Consideration And Behavior, David A. Hoffman, Zev. J. Eigen
Contract Consideration And Behavior, David A. Hoffman, Zev. J. Eigen
All Faculty Scholarship
Contract recitals are ubiquitous. Yet, we have a thin understanding of how individuals behave with respect to these doctrinally important relics. Most jurists follow Lon Fuller in concluding that when read, contract recitals accomplish their purpose: to caution against inconsiderate contractual obligation. Notwithstanding the foundational role that this assumption has played in doctrinal and theoretical debates, it has not been tested. This Article offers what we believe to be the first experimental evidence of the effects of formal recitals of contract obligation — and, importantly too, disclaimers of contractual obligation — on individual behavior. In a series of online experiments, …
The Common Sense Of Contract Formation, Tess Wilkinson-Ryan, David A. Hoffman
The Common Sense Of Contract Formation, Tess Wilkinson-Ryan, David A. Hoffman
All Faculty Scholarship
What parties know and think they know about contract law affects their obligations under the law and their intuitive obligations toward one another. Drawing on a series of new experimental questionnaire studies, this Article makes two contributions.First, it lays out what information and beliefs ordinary individuals have about how to form contracts with one another. We find that the colloquial understanding of contract law is almost entirely focused on formalization rather than actual assent, though the modern doctrine of contract formation takes the opposite stance. The second Part of the Article tries to get at whether this misunderstanding matters. Is …
Deceiving Others After Being Deceived: Lying As A Function Of Descriptive Norms, William F. Johnson
Deceiving Others After Being Deceived: Lying As A Function Of Descriptive Norms, William F. Johnson
Psychology Honors Projects
Previous research has found that being lied to makes a person more likely to respond with deception in a reciprocal manner. I hypothesize that lying instead creates a descriptive norm. Thus, a person being lied to will lie not only to the person who lied to them, but in new conversations with new people. Within a mock job interview, participants were lied to by one confederate, and then given the chance to lie to a second confederate. Being lied to did not produce significantly more lies, favoring existing theory that lying is reciprocal and not transitive.
Mimicry And Just World Beliefs: Mimicking Makes Men View The World As More Personally Just, Marielle Stel, Kees Van Der Bos, Su-Hsien Samantha Sim, Sonja Rispens
Mimicry And Just World Beliefs: Mimicking Makes Men View The World As More Personally Just, Marielle Stel, Kees Van Der Bos, Su-Hsien Samantha Sim, Sonja Rispens
Research Collection Lee Kong Chian School Of Business
People's just world beliefs are related to how they feel and behave towards others: the stronger people hold beliefs that the world treats them fairly, the more they feel and act pro-socially towards others. It is conceivable, therefore, that pro-social feelings and behaviours towards others can strengthen people's personal belief in a just world, especially when people expect these positive feelings to be returned. Because mimicry enhances pro-social feelings towards others, we argue that mimicry may strengthen peoples’ personal just world beliefs via positive feelings for the mimicked person and the expectation that these positive feelings are returned. Moreover, we …
Norms, Donelson R. Forsyth
Norms, Donelson R. Forsyth
Jepson School of Leadership Studies articles, book chapters and other publications
Consensual standards that describe what behaviors should and should not be performed in a given context are called social norms. They prescribe the socially appropriate way to respond in the situation - the "normal" course of action - as well as proscribing actions to avoid if at all possible. Social norms, in contrast to statistical norms or general expectations based on intuitive base rates for behavior, include an evaluative component. People who do not comply with the norms of a situation and cannot provide an acceptable explanation for their violation are evaluated negatively. This condemnation can include hostility, pressure to …