Social Psychology Commons^™

Judgments Of Interpersonal Warmth Predict Class-Based Differences In Political Candidate Support, Jacinth J. X. Tan, Michael W. Kraus

Research Collection School of Social Sciences

The present research examines how warmth communications shape classbased patterns of political candidate support. Drawing on theory and evidence that lower-class individuals are more attuned to others, we predicted that, relative to upper-class individuals, they will modulate their trust and support in response to communications of warmth generated by and about political figures. In Experiment 1, lower-class compared to upper-class participants reported less trust and support for a political candidate who communicated his warmth in a campaign video, while no class differences emerged when he communicated competence or hostility to an opponent instead. In Experiment 2, lower-class compared to upper-class …