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On Consumers’ Valuation Of Nutritional Labels On Food Away From Home Products, Andreas Drichoutis, Panagiotis Lazaridis, Rodolfo M. Nayga, Jr.
On Consumers’ Valuation Of Nutritional Labels On Food Away From Home Products, Andreas Drichoutis, Panagiotis Lazaridis, Rodolfo M. Nayga, Jr.
Andreas Drichoutis
We examine consumers’ valuation for Food Away From Home (FAFH) products with and without nutritional labels using experimental auctions. We presented subjects with three different nutritional information schemes: a EU type label, a US type label and a Traffic Light (TL) label. Our results indicate that subjects bid more for the products with nutritional labels. However, among products with nutritional information, subjects’ willingness to pay values differ depending on the type of nutritional label.