Speech and Rhetorical Studies Commons^™

From Self-Help To Self-Harm: Rhetoric In The Self-Help Industry, Grace S. Royle

Non-Thesis Student Work

Over the past several years, the self-help industry has become increasingly more successful and sought out; especially in the United States, whose modern society celebrates individualism and self-improvement. However, within this new and unregulated field lie several unknowns and invisible dangers. Multiple instances involving popular and beloved gurus have ended in tragedy, twisting cases of self-help into self-harm. This paper chases after just how this is possible and discovers that weaponized communication is largely to blame.

From Self-Help to Self-Harm: Rhetoric in the Self-Help Industry discusses the cases of James Arthur Ray, Keith Raniere, and Isaac Hershkopf to uncover how …

“But You Have To Have Been There To Know What We Are Talking About”: An Examination Of The Rhetorical Environments Of Cults And Other Extremist Groups And How They Lead To Violence, Katherine Camille

Honors College

Popular culture often cites charismatic leaders as the catalysts for violent acts in cults and other extremist groups. This explanation is insufficient and oversimplified, and this thesis challenges the idea that a single speech or person can move a large group to act violently and without their own best interests in mind. This thesis examines two well- known cults: The Peoples Temple and Heaven’s Gate, to determine what compelled their followers to commit violent acts 3⁄4 particularly mass suicide. I then take this analysis and look at QAnon, a far-right conspiracy theory group, whose participation in the January 6th, 2021 …

A New Materialist Rhetoric: Theorizing Movement From A Rhetorical Ethnography Of Hiking, Bryan Picciotto

Electronic Theses and Dissertations

In the field of rhetoric, conventional concepts of movement depend on dialectical theories of materiality that posit matter is not rhetorical until acted upon by human sign or symbol systems. New materialist philosophy, which considers the dynamism of matter without situating materiality in dialectical relationship to language, provides a theoretical context for reconceptualizing the rhetoricity of movement. Working from a nondialectical approach to materiality, this dissertation theorizes how movement functions rhetorically, specifically within cultural practices of hiking. For this project, I participated in 15+ hikes at state and national parks in Maine, and generated a multimodal archive of 1,000+ audio, …

Grassroots Diplomacy And Vernacular Law: The Discourse Of Food Sovereignty In Maine, John Welton

Electronic Theses and Dissertations

This thesis studies the discourse of food sovereignty in Maine, a coalition of small-scale farmers, consumers, and citizens building an alternative food system based on a distributed form of production, processing, selling, purchasing, and consumption. This distribution occurs at the municipal level through the enactment of ordinances. Using critical-rhetorical field methods, I argue that the discourse of food sovereignty in Maine develops a ‘constitutive’ rhetoric that composes rural society through affective relationships. Advocates engage the industrial food system to both expose its systemic bias against small-scale farming and construct their own discourse of belonging. Based upon agrarian values such as …