Open Access. Powered by Scholars. Published by Universities.®

Speech and Rhetorical Studies Commons

Open Access. Powered by Scholars. Published by Universities.®

Articles 1 - 5 of 5

Full-Text Articles in Speech and Rhetorical Studies

Bureaucratic Modernity And The Erosion Of Practical Reason: A Rhetorical Education As An Antidote, David Impellizzeri Dec 2019

Bureaucratic Modernity And The Erosion Of Practical Reason: A Rhetorical Education As An Antidote, David Impellizzeri

Electronic Theses and Dissertations

To what extent and in what ways does modernity reveal itself through the bureaucratic? This project aims at an interpretive understanding of bureaucratic modernity. The rationalization of society and action in the (late) modern world requires that an increasing number of human activities and domains be explained in allegedly neutral, ‘rational’ terms and without reference to morally substantive ends. Ultimately, this entails a form of epistemic reductionism that elevates instrumental rationality to the exclusion of practical reason and probabilistic ways of knowing. Bureaucratic modernity signifies a decrease in choices that can be legitimized in public on some basis other …


A New Materialist Rhetoric: Theorizing Movement From A Rhetorical Ethnography Of Hiking, Bryan Picciotto Aug 2019

A New Materialist Rhetoric: Theorizing Movement From A Rhetorical Ethnography Of Hiking, Bryan Picciotto

Electronic Theses and Dissertations

In the field of rhetoric, conventional concepts of movement depend on dialectical theories of materiality that posit matter is not rhetorical until acted upon by human sign or symbol systems. New materialist philosophy, which considers the dynamism of matter without situating materiality in dialectical relationship to language, provides a theoretical context for reconceptualizing the rhetoricity of movement. Working from a nondialectical approach to materiality, this dissertation theorizes how movement functions rhetorically, specifically within cultural practices of hiking. For this project, I participated in 15+ hikes at state and national parks in Maine, and generated a multimodal archive of 1,000+ audio, …


When Humanity Meets Technology: Contemplating Neil Postman's Critique Of Advertising, Yingwen Wang May 2019

When Humanity Meets Technology: Contemplating Neil Postman's Critique Of Advertising, Yingwen Wang

Electronic Theses and Dissertations

This project aims to contemplate Postman’s critique of advertising and offer insights to understand Integrated Marketing Communication (IMC) in today’s mediated environment. As an essential component of IMC, the history of advertising demonstrates and documents that the medium of communication has an extensive influence on IMC practices. The concern about how communication media affect human perception, understanding, and behavior, resides within the central claim of the study of media ecology. Thus, this project investigates IMC through the lens of Postman’s media ecology perspectives, and argues that Postman’s prescient ideas provide both hope and constructive insights. Moreover, Postman’s thermostatic perspective, rooted …


The Ethics Of Occultic Communication: An Invocation Of Joshua Gunn And Sissela Bok, James Thomas Begley Jr. May 2019

The Ethics Of Occultic Communication: An Invocation Of Joshua Gunn And Sissela Bok, James Thomas Begley Jr.

Electronic Theses and Dissertations

Occultic rhetoric, according to Joshua Gunn, is a genre of discourse concerned with the study and practice of secret communications. The strategic sharing of secret messages involves a host of methods and conventions designed for the selective disclosure of hidden knowledge, thus controlling the boundaries of (and accessibility to power between) insider and outsider groups. Occultic rhetoric has its uses in everyday encounters, but the abuse of such manipulative strategies, especially by those in the academy and other positions of power and trust, calls for an ethical response. This dissertation submits occultic rhetoric to moral investigation by incorporating the works …


Make The Inaugural Great Again: A Rhetorical Analysis Of Donald J. Trump’S Inaugural Address, Danielle F. Dickerson Jan 2019

Make The Inaugural Great Again: A Rhetorical Analysis Of Donald J. Trump’S Inaugural Address, Danielle F. Dickerson

Electronic Theses and Dissertations

In this thesis, I utilized three distinct theories (ideographs, dramatism, and the bully pulpit) to rhetorically analyze and assess President Trump’s 2017 inaugural address. Ultimately, I analyzed whether Trump deviated from Campbell and Jamieson’s (1985) presidential inaugural expectations. While the presidential inaugural address was the only text analyzed, implications were drawn from Trump’s rhetoric leading up to and within the inaugural. This thesis also analyzed Trump’s rhetoric through social media, specifically Twitter, and looked at the context surrounding the inaugural. I suggest, through my research, that Trump does deviate from the traditional framework of the inaugural address, and ultimately modernized …