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Speech and Rhetorical Studies Commons

Open Access. Powered by Scholars. Published by Universities.®

2019

Old Dominion University

English Theses & Dissertations

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Full-Text Articles in Speech and Rhetorical Studies

Adding Soul To The Message: Applying African American Jeremiad Rhetoric As Culturally Competent Health Communication Online, Wilbert Francisco Laveist Jul 2019

Adding Soul To The Message: Applying African American Jeremiad Rhetoric As Culturally Competent Health Communication Online, Wilbert Francisco Laveist

English Theses & Dissertations

This study examines whether online health communications targeting African Americans could be more effective by structuring the message in the format of African American jeremiad rhetoric, a culturally unique version of the American jeremiad literary form. Health disparities (also known as health inequality) persist among African Americans despite increased health knowledge, improved communication practices, and access to health facts online. The problem is systemic, and thus a predictable outcome that requires change in societal structures that produce and maintain inequality. Individual behavior changes to improve health is also necessary. Information alone does not change behavior. Altering environmental factors is also ...