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Speech and Rhetorical Studies Commons™
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- Keyword
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- Communication (2)
- Rhetoric (2)
- Advertising (1)
- African American jeremiad (1)
- African American rhetoric (1)
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- Communication ethics (1)
- Computer crime (1)
- Computer hacking (1)
- Computers and information (1)
- Countermeasures (1)
- Cultural rhetoric (1)
- Cyber espionage (1)
- Cyberattack (1)
- Data security digital rhetoric (1)
- Health communication (1)
- Health disparities (1)
- IMC (1)
- Inter-disciplinary studies (1)
- Internet (1)
- Internet security (1)
- Malware (1)
- Media ecology (1)
- Media studies (1)
- Neil Postman (1)
- Phishing (1)
- Privacy (1)
- Privacy-invasive software (1)
- Security (1)
- Technical communication (1)
- Technology (1)
- Publication
Articles 1 - 3 of 3
Full-Text Articles in Speech and Rhetorical Studies
Rhetsec_ | Rhetorical Security, Jennifer Mead
Rhetsec_ | Rhetorical Security, Jennifer Mead
Culminating Projects in English
Rhetsec_ examines the rhetorical situation, the rhetorical appeals, and how phishing emails simulate "real" emails in five categories of phishing emails. While the first focus of cybersecurity is security, you must also understand the language of computers to know how to secure them. Phishing is one way to compromise security using computers, and so the computer becomes a tool for malicious language (phishing emails and malware) to be transmitted. Therefore to be concerned with securing computers, then you must also be concerned with language. Language is rhetoric's domain, and the various rhetorical elements which create an identity of the phisher …
Adding Soul To The Message: Applying African American Jeremiad Rhetoric As Culturally Competent Health Communication Online, Wilbert Francisco Laveist
Adding Soul To The Message: Applying African American Jeremiad Rhetoric As Culturally Competent Health Communication Online, Wilbert Francisco Laveist
English Theses & Dissertations
This study examines whether online health communications targeting African Americans could be more effective by structuring the message in the format of African American jeremiad rhetoric, a culturally unique version of the American jeremiad literary form. Health disparities (also known as health inequality) persist among African Americans despite increased health knowledge, improved communication practices, and access to health facts online. The problem is systemic, and thus a predictable outcome that requires change in societal structures that produce and maintain inequality. Individual behavior changes to improve health is also necessary. Information alone does not change behavior. Altering environmental factors is also …
When Humanity Meets Technology: Contemplating Neil Postman's Critique Of Advertising, Yingwen Wang
When Humanity Meets Technology: Contemplating Neil Postman's Critique Of Advertising, Yingwen Wang
Electronic Theses and Dissertations
This project aims to contemplate Postman’s critique of advertising and offer insights to understand Integrated Marketing Communication (IMC) in today’s mediated environment. As an essential component of IMC, the history of advertising demonstrates and documents that the medium of communication has an extensive influence on IMC practices. The concern about how communication media affect human perception, understanding, and behavior, resides within the central claim of the study of media ecology. Thus, this project investigates IMC through the lens of Postman’s media ecology perspectives, and argues that Postman’s prescient ideas provide both hope and constructive insights. Moreover, Postman’s thermostatic perspective, rooted …