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Instructional Proxemics: Creating A Place For Space In Instructional Communication Discourse, John Mcarthur May 2008

Instructional Proxemics: Creating A Place For Space In Instructional Communication Discourse, John Mcarthur

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Changes in strategies of teaching and learning, changes in students, and changes in technology have necessitated contemporary changes in spaces of learning. Grounded in the general model of instructional communication (McCroskey, Valencic, & Richmond, 2004), this study proposes Instructional Proxemics as a conceptual framework for assessing the instructional environment through a blending of instructional communication and information/user-experience design. In a field-experiment involving five instructors teaching 15 sections of Public Speaking, students (n = 234) were invited to respond to a survey assessing measures of student learning, teacher behaviors, classroom practices, and classroom perceptions.
Results of this study indicate that learning spaces ...


The Role Of Exigencies In Marketing: A Rhetorical Analysis Of Three Online Social Networks, Greg Martin May 2007

The Role Of Exigencies In Marketing: A Rhetorical Analysis Of Three Online Social Networks, Greg Martin

All Theses

Over the last few years, the use of online social networks has increased exponentially, and some of these 'virtual communities' are among the most visited sites on the Internet. With this boom in popularity has also come a rise in the need for marketing within these spaces, and very little academic literature exists on how to best utilize this new and budding arena for advertising ventures. Traditional business approaches to marketing are no longer adequate because of the radicalization of new media found within online social networks. This thesis, therefore, provides a new metric of success for social network marketing ...