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Articles 1 - 30 of 290
Full-Text Articles in Public Relations and Advertising
Translating Transformative Human Rights Education Through Visual Languages & Informal Spaces, Jazzmin Chizu Gota
Translating Transformative Human Rights Education Through Visual Languages & Informal Spaces, Jazzmin Chizu Gota
Master's Projects and Capstones
This project examines methods, theories, and practices of translating human rights education through multiple vernaculars. Developed as a workshop in sociocultural syntax deconstruction and an educational human rights education website focused on the domestic population of the US, the project focuses on localizing human rights concepts to the public vernacular of the country. Human rights education (HRE) and media and information literacy (MIL) are expanded and redefined as social literacy, or the ability to navigate and decode the present, complex realities that both HRE and MIL were developed to address. Reframing media and visual arts as an archive of past …
Hudson And Mckinnon Win Obu Business Plan Competition With Agcorp, Cimber Winfrey, Ouachita News Bureau
Hudson And Mckinnon Win Obu Business Plan Competition With Agcorp, Cimber Winfrey, Ouachita News Bureau
Press Releases
Ouachita Baptist University students L.B. Hudson and Evan McKinnon were recently awarded first place in the university’s seventh annual OBU Business Plan Competition. A total of $9,000 in prizes was awarded to the top three teams and their faculty advisors.
Specialized Courses Offered For Spring Semester, Mark D. Weinstein
Specialized Courses Offered For Spring Semester, Mark D. Weinstein
News Releases
This spring Cedarville University Continuing Education will be hosting a myriad of courses for students, faculty and the community. The offerings consist of practical, high caliber courses to further professional development and achieve certification. Students can register online at the Cedarville University Center for Lifelong Learning.
Health Sciences Collaborate To Serve Underprivileged Youth, Mark D. Weinstein
Health Sciences Collaborate To Serve Underprivileged Youth, Mark D. Weinstein
News Releases
Thanks to a partnership between the Cedarville University School of Nursing and Department of Exercise Science, children in Springfield, Ohio will be getting a boost in health education and exercise activities.
The initiative will be led by Rachel Parill, Ph.D., associate professor of nursing, and April Crommett, Ph.D., associate professor of exercise science. Crommett and Parill, along with several Cedarville students, will work with the Springfield Promise Neighborhood to give better access to physical activities and health resources for children in low-income households.
School Of Education Offers Exceptional Overseas Program, Mark D. Weinstein
School Of Education Offers Exceptional Overseas Program, Mark D. Weinstein
News Releases
Through the innovative Overseas Student Teaching Program (OSTOP), the Cedarville University School of Education is giving education majors unique experiences abroad.
Since its inception in 1972, OSTOP has sent almost 15 students overseas each year. This year, 13 students will get that opportunity, including Laura Tice, a senior social studies education major from Birmingham, Alabama.
Two Students Honored With Epa Scholarship, Mark D. Weinstein
Two Students Honored With Epa Scholarship, Mark D. Weinstein
News Releases
Two Cedarville University seniors have been awarded a $2500 scholarship from the Ohio Environmental Protection Agency (EPA) for their academic and extracurricular accomplishments.
Andrea Martinson, a biology major from Springfield, Ohio, and Amiah Warder, an environmental science major from Sheridan, Wyoming, area among just 13 students from an Ohio college or university to be awarded the 2015 Ohio EPA Environmental scholarship.
A Humanistic Approach To Understanding Child Consumer Socialization In Us Homes, Lucy Atkinson, Michelle R. Nelson, Mark A. Rademacher
A Humanistic Approach To Understanding Child Consumer Socialization In Us Homes, Lucy Atkinson, Michelle R. Nelson, Mark A. Rademacher
Mark A. Rademacher
We present findings from a qualitative, multisite, multi-method, longitudinal study of parents and their preschool-aged children that explores the intersections of marketing influences in the home and in the larger outside world of children. Findings indicate that preschoolers represent complicated and nuanced “consumers in training” beyond predictions based on their “perceptual stage of development.” Specifically, our data revealed interesting ways in which marketing and consumer culture can foster a number of pro-social consumer outcomes (e.g., charity, gift-giving, financial literacy). We also noted an emerging understanding by preschoolers of the social meanings of goods for identity construction and product evaluation. Finally, …
The Changing Landscape Of Trademark Law In Tinseltown: From Debbie Does Dallas To The Hangover, John Tehranian, Mark Bartholomew
The Changing Landscape Of Trademark Law In Tinseltown: From Debbie Does Dallas To The Hangover, John Tehranian, Mark Bartholomew
Contributions to Books
This Essay, a chapter published in the book Hollywood and the Law (Palgrave Macmillan / British Film Institute, 2015), explores how courts have sought to balance the competing interests at stake when filmmakers make unauthorized uses of trademarks in their work and brand owners threaten liability for infringement. Using the seminal Rogers v. Grimaldi decision as a key pivot point, the Essay traces the remarkable change in approaches that courts have taken to First Amendment defenses in trademark cases in the past few decades. In presenting case studies of two opinions -- Dallas Cowboys Cheerleaders, Inc. v. Pussycat Cinema, Ltd. …
Cedarville Has Most Beautiful Campus In Ohio; Fifth In Usa, Mark D. Weinstein
Cedarville Has Most Beautiful Campus In Ohio; Fifth In Usa, Mark D. Weinstein
News Releases
Cedarville University is the fifth most beautiful campus among all Christian colleges in the nation according to Christian Universities Online. Cedarville is the highest-ranked university in Ohio--Bluffton College (No. 24) and Mount Vernon Nazarene University (No. 46) were the only other Ohio universities on the list.
The ranking described Cedarville’s campus as being “set on a rural, 400 acre campus, the area has a classic college-town feel to it with a comfortable, natural setting.” The description also highlighted Cedar Lake and the compact, modern architectural style of the buildings.
Debate, Speech Teams Help With Gospel Defense, Mark D. Weinstein
Debate, Speech Teams Help With Gospel Defense, Mark D. Weinstein
News Releases
While it would be easy for members of Cedarville University’s debate and forensic speech teams to boast about their national titles and individual honors, winning is not their primary goal. In fact, if you asked them, they’d probably tell you that winning is much farther down the list than most people would think.
Rachel Jones Named Director Of Career Services At Ouachita, Trennis Henderson, Ouachita News Bureau
Rachel Jones Named Director Of Career Services At Ouachita, Trennis Henderson, Ouachita News Bureau
Press Releases
Rachel Jones has been named director of career services at Ouachita Baptist University effective Dec. 1. She succeeds Rachel Roberts who had served in that role since 2014.
Jones previously served as marketing director for Sodexo on the Ouachita campus and as a hall director and assistant director of recreational life at Ouachita. She also has held staff positions at Midwestern State University and University of the Ozarks.
As director of career services, Jones will assist students in identifying personal strengths and areas of academic and vocational interest. She will counsel individuals about effective employment search strategies including resume and …
Ouachita To Host Tiger Steel Band Concert On Dec. 9, Emily Grigsby, Ouachita News Bureau
Ouachita To Host Tiger Steel Band Concert On Dec. 9, Emily Grigsby, Ouachita News Bureau
Press Releases
Ouachita Baptist University will host a Tiger Steel drum concert in Mabee Fine Arts Center’s McBeth Recital Hall on Dec. 9. The concert will be held at 7:30 p.m. and is free and open to the public.
Ouachita Students To Direct And Perform In One-Act Play Festival Dec. 10-11, Katie Smith, Ouachita News Bureau
Ouachita Students To Direct And Perform In One-Act Play Festival Dec. 10-11, Katie Smith, Ouachita News Bureau
Press Releases
Ouachita Baptist University’s Department of Theatre Arts will host its annual One Act Play Festival on Dec. 10-11 at 7:30 p.m. in Verser Theatre. The performances are free and open to the public.
The One-Act Play Festival is a required part of a senior level course for theatre majors. These seniors choose a play of their choosing, cast the actors and direct the plays. Auditions for these plays are open to anyone on the campus, so students from all majors have the opportunity to participate in the festival. This year’s festival includes nine different performances.
Creating An Ethical, Non-Intrusive Native Advertising Model For Mustang News, Jacob Lauing
Creating An Ethical, Non-Intrusive Native Advertising Model For Mustang News, Jacob Lauing
Journalism
With the arrival of the digital age of journalism, the industry has seen massive changes in the past 10 years. Those changes extend to the financial operations of journalism as well, where advertisers have been forced to follow suit as readers’ consumption habits move from print to digital. Traditional digital advertising solutions are not ideal for any party involved — they’re intrusive for readers and ineffective for advertisers. Native advertising, an emerging source of revenue where advertising content is created to look like editorial content, is becoming a big part of the digital advertising equation for some media companies. This …
The Dove® Campaign For Real Beauty: What’S Next For Inclusivity?, Kelly Indermill
The Dove® Campaign For Real Beauty: What’S Next For Inclusivity?, Kelly Indermill
Journalism
This study analyzes the Dove Campaign for Real Beauty, examining the brand’s overall implementation of the campaign, as well as its successes and failures. More than ten years after the launch of Dove’s first campaign, the advertising world has greatly evolved. In an ever-changing media world, Dove took the first step towards an attempt at an all-inclusive advertising campaign. This study examines the degree to which Dove’s innovative campaign set the bar for future advertisements. It demonstrates the importance of corporate social responsibility, brand management, inclusivity and the two-way symmetrical communication model.
Portion Size Communication By Means Of Package Design, Tami J. Strickland
Portion Size Communication By Means Of Package Design, Tami J. Strickland
Graduate Theses and Dissertations
This qualitative study assessed consumers’ current methods of determining portion sizing of chicken products and examined their perceptions of how effectively three package designs communicate portion size. Everett M. Rogers’ Diffusion of Innovations (DI) Theory analyzes the characteristics of the consumer of the innovation (adopter) and the impact these characteristics have on adopting new innovations. The innovation in this study will be the prototype packaging. Focusing on Rogers’ adopter characteristics and defined proprietary consumer segmentation characteristics, this study will be pivotal for future package design projects targeting nutrition education.
Focus group questions were scrutinized through a pilot study and revised …
Obu Professor Terry Dewitt Presents At American Academy Of Pediatrics Annual Meeting, Anna Hurst, Ouachita News Bureau
Obu Professor Terry Dewitt Presents At American Academy Of Pediatrics Annual Meeting, Anna Hurst, Ouachita News Bureau
Press Releases
Ouachita Baptist University professor Dr. Terry DeWitt presented research at the recent American Academy of Pediatrics National Conference and Exhibition (AAP Experience) in Washington, D.C. DeWitt presented his poster, “Four Week Lumbo-Pelvic Hip Complex Intervention Program and Its Effects on Tuck Jump Assessment in Active Youth,” as a part of the Council on Sports Medicine & Fitness for the AAP.
A Service Of Lessons And Carols To Be Held At Ouachita On Dec. 8, Kelsey Bond, Ouachita News Bureau
A Service Of Lessons And Carols To Be Held At Ouachita On Dec. 8, Kelsey Bond, Ouachita News Bureau
Press Releases
Ouachita Baptist University’s School of Fine Arts will present its 19th annual A Service of Lessons and Carols on Tuesday, Dec. 8, at 7:30 p.m. in Mabee Fine Arts Center’s McBeth Recital Hall. The service is free and open to the public.
The service is an interpretation of a tradition made popular by the Chapel at King’s College in Cambridge, England, where a service of scripture readings and communal music helps to focus the participants on the advent of Christ.
Case Study: Sexism In Advertising And Airlines, Tamilla Curtis, Anke Arnaud Ph.D., Blaise Waguespack
Case Study: Sexism In Advertising And Airlines, Tamilla Curtis, Anke Arnaud Ph.D., Blaise Waguespack
Dr. Anke Arnaud
This case study outlines an ethical dilemma faced by a young female student who is planning to buy airline tickets. Her purchase decision is influenced by cost and advertising strategies. The case discusses advertising ethics, ethical moral philosophies, including teleology and deontology, and sexist advertising with examples from the airline industry. This case will be beneficial for marketing students to discuss the topic of advertising ethics, and for business students to discuss the topic of organizational ethics. Students enrolling in aviation related classes will also benefit from this case. The teaching notes for instructors are available upon request.
News To Be Thankful: Cedarville U. Increases Scholarships, Mark D. Weinstein
News To Be Thankful: Cedarville U. Increases Scholarships, Mark D. Weinstein
News Releases
Cedarville University has announced an increase in scholarships for new freshmen students enrolling for the 2016-17 academic year. This announcement is a result of the administration’s goal of making Christian higher education more affordable for incoming students.
Since 2011, Cedarville University’s financial aid investment has increased more than 50 percent — moving from $18.1 million to $27.3 million. The increased scholarships will add another $3 million for student aid, bringing the total to more than $30 million.
Students Serve Inner-City Youth Of Dayton, Mark D. Weinstein
Students Serve Inner-City Youth Of Dayton, Mark D. Weinstein
News Releases
According to the U.S. Census Bureau, 14.8 percent of people are living in poverty in the United States. In the Dayton region, however, the rate is astronomically higher at 34.7 percent.
But Dayton-based The Gospel Mission, along with the help of several Cedarville University students, is helping to meet the physical and spiritual needs of those in need.
Jenna Parker, a senior social work major from Williamson, NY, and Ashley Belles, a junior psychology major from Webster, NY, have spent several years helping at The Gospel Mission. A comprehensive inner-city mission located near the heart of downtown Dayton, the mission …
Ouachtia To Host Trio Di Risata In Concert Dec. 7, Clair Childers, Chelsea Whelpley, Ouachita News Bureau
Ouachtia To Host Trio Di Risata In Concert Dec. 7, Clair Childers, Chelsea Whelpley, Ouachita News Bureau
Press Releases
Ouachita Baptist University's Division of music will host Trio di Risata in a flute, clarinet, and percussion concert on Monday, Dec. 7:30 p.m. in Mabee Fine Arts Center's McBeth Recital Hall. The recital is free of charge and open to the public.
Ouachita To Present A Festival Of Christmas Dec. 4-5 Highlighting "We Need A Little Christmas!", Meaghan Pollizi, Ouachita News Bureau
Ouachita To Present A Festival Of Christmas Dec. 4-5 Highlighting "We Need A Little Christmas!", Meaghan Pollizi, Ouachita News Bureau
Press Releases
Ouchita Baptist University's School of Fine Arts will present its 24th annual production of A Festival of Christmas on Dec. 4 and 5 at 7:30 p.m. in Jones Performing Arts Center. Its 2015 theme is "We need a little Christmas!" Tickets are $12 each and can be purchased at www.obu.edu/boxoffice.
Eight Ouachita Students Named Finalists In Regional Nats Competition, Susan Monroe Honored, Anna Hurst, Ouachita News Bureau
Eight Ouachita Students Named Finalists In Regional Nats Competition, Susan Monroe Honored, Anna Hurst, Ouachita News Bureau
Press Releases
Eight Ouachita Baptist University students were named finalists at the 40th annual Southern Region National Association of Teachers of Singing (NATS) conference held recently at the University of Louisiana at Monroe. Among the finalists, Esther Atkinson, a sophomore musical theatre student, earned two first place awards. Susan Monroe, OBU staff accompanist, also received the James Ronald Brothers Award for Outstanding Collaborative Pianist in the southern region of NATS.
Students Benefit From Expanded Presidential Election Cycle, Mark D. Weinstein
Students Benefit From Expanded Presidential Election Cycle, Mark D. Weinstein
News Releases
Glen Duerr, Ph.D., assistant professor of international studies at Cedarville University, and his Qualitative Methodology and Reasoning course are getting into the political polling world with recent and upcoming elections that will impact the Miami Valley. The course’s focus has been learning who college students favor among the Republican candidates for president.
Of the students who responded to the poll, 49 percent favored Ben Carson and 12 percent liked Marco Rubio. The other top contenders were Ted Cruz (8 percent) and Donald Trump (2 percent). Ohio Governor John Kasich did not measure in the poll, and 15 percent of those …
Cedar Cliff Partnership Enriches Elementary Students, Mark D. Weinstein
Cedar Cliff Partnership Enriches Elementary Students, Mark D. Weinstein
News Releases
Cedarville University’s School of Education and Cedarville Elementary School are partnering to create enrichment experiences for students in grades K-5.
Pre-service teachers, along with other Cedarville University faculty and staff, are providing hands-on enrichment sessions in the areas of science, math, language arts, theater and fine arts. Pre-service teachers are education majors involved in a school-based field experience under the supervision of a cooperating teacher.
The enrichment sessions began on Saturday, Nov. 7, and will take place once a month through March at Cedar Cliff, which is located directly across the street from Cedarville University.
Private Military Contractors, Security Forces, And Mercenaries, Naomi Pearson
Private Military Contractors, Security Forces, And Mercenaries, Naomi Pearson
Laurier Undergraduate Journal of the Arts
No abstract provided.
Obu's Riley-Hickingbotham Library To Host World War 1 Exhibit Nov. 23-Dec. 18, Ouachita News Bureau
Obu's Riley-Hickingbotham Library To Host World War 1 Exhibit Nov. 23-Dec. 18, Ouachita News Bureau
Press Releases
"The Great War: Arkansas in World War 1," a traveling exhibit chronicling Arkansas' role in World War 1 at home and on the battlefields, will be displayed in Riley-Hickingbotham Library on the campus of Ouachita Baptist University from Nov. 23 through Dec. 18. The exhibit will be on display in the library's main floor lobby during regular hours of operation except school holidays.
Not Even A Deer Stops Cedarville Women From Winning National Championship, Mark D. Weinstein
Not Even A Deer Stops Cedarville Women From Winning National Championship, Mark D. Weinstein
News Releases
It was a successful weekend for Cedarville University (Ohio) this past weekend when both the men's and women's cross country teams won the National Christian College Athletic Association's national cross country championships in Houghton, NY.
The women scored 44 points to win the 21-team meet, besting Oklahoma Baptist University by a single point. But, if it hadn't been for a wayward deer on the course, the point differential could have been a little more comfortable for the Yellow Jackets.
According Kathryn Sill, who finished 16th in the race, Kayla Casaletto was running her race when a deer crossed her path …
Mcmurray, Cheshire, Brown, And Walker To Present Student Recitals At Ouachita Nov. 20, Anna Hurst, Ouachita News Bureau
Mcmurray, Cheshire, Brown, And Walker To Present Student Recitals At Ouachita Nov. 20, Anna Hurst, Ouachita News Bureau
Press Releases
Ouachita Baptist University's Division of Music will host Annie McMurray and Erin Cheshire in their senior recitals and Hunter Mackenzie Brown and Kayla Walker in their sophomore recitals on Friday, Nov. 20. All performances will take place in Mabee Fine Arts Center's McBeth Recital Hall and are free and open to the public. McMurray and Cheshire's performances will be at 11 a.m. Brown and Walker will perform at 2 p.m. A reception for McMurray and Cheshire will be hosted in Mabee Fine Arts Center's Hammons Gallery at 12 noon.