Public Relations and Advertising Commons^™

The Language Of Tv Commercials’ Slogans: A Semantic Analysis, Mehwish Noor, Raza-E- Mustafa, Fakharh Muhabat, Bahram Kazemian

Bahram Kazemian

This qualitative-descriptive study highlights the semantic property of the slogans of TV commercials. The study focuses on the analysis of linguistic tools used by the copywriters of TV commercials to influence the target audience. Leech’s (1981) associative meaning with its sub-types provide a theoretical basis to the study. The research displays multiple strategies used by the copywriters. It underscores the associations attached to the keywords of the selected slogans according to the mentioned theory of meaning. The research helps the TV viewers to understand the guile used by the copywriters to entrap them as well as the researchers of the …

Monsters, Ghosts And Coasters; Noise, Toys, And Sea Creatures: Comparing Six Major Theme Park Halloween-Themed Events, Douglas J. Swanson Ed.D Apr

Douglas J. Swanson, Ed.D APR

In times past, Halloween was recognized as a fairly innocent children’s holiday involving trick-or-treating in suburban neighborhoods. Today, Halloween is more commonly recognized as an opportunity for teenagers and adults to attend parties, dress in provocative costumes, and participate in increasingly terrifying scare zones at Halloween-themed events. This case study research analyzes social media communications of six major themed amusement parks in regard to Halloween. Three research questions are addressed and answered. The study identifies key similarities and differences between the parks’ communication outreach. Findings support earlier research suggesting Halloween-themed events contribute to negative social and cultural outcomes. The work …

Assessing Learning And Performance In The Student-Run Communications Agency, Douglas J. Swanson Ed.D Apr

Douglas J. Swanson, Ed.D APR

This presentation is a case study illustrating methods and instruments used successfully to determine learning in a student-run agency where students are engaged with real-world clients and projects. Through enrollment in a capstone course in campaign management, Communications undergraduates become part of a student-run advertising and public relations agency. Seven formative and summative evaluations by students, graduate teaching assistants, instructors, and clients are used to assess students’ individual and collective concept knowledge and demonstration of specific skills. Although the assessment effort presented here is specifically tailored for the student-run agency, it could be adapted to work well in a variety …

Acciones Para Una Buena Comunicación En Campañas Electorales, Augusto Reina, Maximo Reina, Carlos Fara, Jorge Dell´Oro, Santiago Rossi, Carlos Germano, Diego Monasterio, Lucio Guberman, José Fernández-Ardáiz

Augusto Reina

El Manual de Campañas Electorales es un trabajo colectivo, de conceptos compartidos, por un equipo que viene cooperando tanto en capacitaciones como en consultorías. El contenido es altamente práctico y está enfocado en la explicación del diseño de campañas electorales antes que en el análisis sobre casos puntuales. Procuramos abordar una diveresidad de temas como la investigación de opinión publica, estrategia de campaña, la construcción del mensaje, storytelling, acciones de alto impacto, organización de campaña, publicidad, discurso y relaciones con los medios.

Narratives Of Job Satisfaction Offered By The ‘100 Best Companies To Work For In America’, Douglas J. Swanson Ed.D Apr

Douglas J. Swanson, Ed.D APR

This research analyzes narratives of employee job satisfaction offered by the 2012 CNN Money/ Fortune Magazine listing of “100 Best Companies to Work for in America.” A random sampling of 52 of the corporate websites was subject to content analysis. Among websites viewed, slightly more than half offered text- or video-based narratives of employees discussing their satisfaction with work. Most present a personal, emotional assessment of the value of work. Most rewards were identified as intrinsic (responsibility, or challenge) rather than extrinsic (salary, or benefits). College undergraduates preparing to enter the job market analyzed the narratives and offered feedback about …

Fostering Development Of Mentoring And Reverse Mentoring Skills Among Public Relations Undergraduates, Douglas J. Swanson Ed.D Apr, Betsy A. Hays M.A., Apr, Julie Henderson Ph.D., Apr, Fellow Prsa

Douglas J. Swanson, Ed.D APR

Mentoring and reverse mentoring have gotten a lot of attention in the academic and professional literature in other disciplines (accounting, management, nursing, the sciences, etc.). But these concepts haven’t been addressed much in public relations. We believe that if these practices were more fully integrated into the undergraduate curriculum, our students would be more prepared to participate in mentoring in the professional environment, as well as launch careers as independent PR practitioners. The purpose of our panel discussion is to briefly share our experiences in regard to mentoring, reverse mentoring, and entrepreneurship. We’ll talk about what our research and our …

Developing Students’ Research Skills In The Undergraduate Public Relations Writing Course: A Framework For ‘Real World’ Success., Douglas J. Swanson Ed.D Apr

Douglas J. Swanson, Ed.D APR

Those of us who teach in higher education are in a time of continually diminishing resources. Our budgets have been cut, but our class sizes and teaching loads continue to increase. There’s an unceasing drumbeat from the profession to better prepare our students with social media skills demanded in the workplace (Cahill, 2009). In the education of public relations undergraduates in particular, there seems to never be enough time or resources for faculty to teach students all the new skills needed – let alone the basics. Outside of class, faculty struggle to find time for research. Our long-delayed projects sit …

Strategizing And Executing The Town Hall Meeting During A Time Of Crisis., Douglas J. Swanson Ed.D Apr

Douglas J. Swanson, Ed.D APR

No abstract provided.

Manifest Greatness The Final Original Version By Emmanuel Mario B Santos Aka Marc Guerrero, Emmanuel Mario B. Santos Aka Marc Guerrero

Emmanuel Mario B Santos aka Marc Guerrero

MANIFEST GREATNESS vf24jan2010 WE COME TOGETHER THERE OUGHT TO BE NO POOR WE TAKE CHARGE.

Manifest Greatness Version5 By Marc Guerrero With Tato Malay, Emmanuel Mario B. Santos Aka Marc Guerrero

Emmanuel Mario B Santos aka Marc Guerrero

MANIFEST GREATNESS version5 by Marc Guerrero with Tato Malay

Manifest Greatness Version3 By Marc Guerrero With Jay Fajardo, Emmanuel Mario B. Santos Aka Marc Guerrero

Emmanuel Mario B Santos aka Marc Guerrero

MANIFEST GREATNESS version3 by Marc Guerrero with Jay Fajardo

Manifest Greatness Version2 With Danielle Van Asch-Prevot, Emmanuel Mario B. Santos Aka Marc Guerrero

Emmanuel Mario B Santos aka Marc Guerrero

MANIFEST GREATNESS version2 by Marc Guerrero with Danielle van Asch-Prevot

Manifest Greatness... Panahon Ng Mga Filipino Ang 21st Century: Ang Asian Century (Ang Pagpapanumbalik Sa Likas Na Karangalan Ng Lahat Ng Filipino Sa Buong Mundo), Emmanuel Mario B. Santos Aka Marc Guerrero

Emmanuel Mario B Santos aka Marc Guerrero

MANIFEST GREATNESS Panahon ng mga Filipino ang 21st century: Ang Asian Century (Ang pagpapanumbalik sa likas na Karangalan ng lahat ng Filipino sa buong mundo) Manifest Greatness is a work-in-progress Manifesto of, for and by Filipino citizens of the world in synergy with foreign national friends of the Filipino people worldwide in pursuit of genuine entrepreneurial wisdom

Training Future Pr Practitioners And Serving The Community Through A "Learn By Doing" Undergraduate University Curriculum, Douglas J. Swanson Ed.D Apr

Douglas J. Swanson, Ed.D APR

The Journalism Department at California Polytechnic State University (Cal Poly) has created a public relations (PR) curriculum that adequately balances students' preparation in conceptual knowledge and practical skills by introducing “hands on” public relations work. At Cal Poly, students gain valuable expertise from the beginning of their academic experience by providing PR work for community clients. Moreover, dozens of nonprofit organizations in Cal Poly's community have been helped by getting PR support of the highest quality—support that they need but cannot afford to pay for. Details are provided of Cal Poly's PR curriculum and structure for seven of its courses.

Risk Communication And Community Right To Know: A Public Relations Obligation To Inform, Michael J. Palenchar

Michael J Palenchar

Risk communication and community right to know are increasingly important functions of public relations within communities that face a considerable amount of health, safety and environmental risk related to chemical manufacturing. Following Susan G. Hadden’s (1989) claim that community right to know is not only a legal subject but a powerful approach to risk communication and by extension public relations, this research project analyzed, through an ethnographic case study of participant observations (n=193 days), interviews (n=27) and focus groups (n=15), how community residents perceive and construct their awareness and understanding of significant federally mandated and industry initiated community-right-to-know initiatives within …

The Cherokee-Freedmen Story: What The Media Saw, Ronald Smith

Ronald D Smith APR

National media and international journalists watched in March 2007, as voters in the Cherokee Nation decided issues of citizenship. Reporters looked at the same situation and often talked with the same people, but they didn’t always see the same story.

Some journalists saw the Cherokee-Freedmen story as one about race and civil rights; some saw it as being about Cherokee sovereignty and Indian identity. This content analysis investigates media reporting on the issue.

Two Polls Show Media And Government Out Of Step With The Public, Ronald Smith

Ronald D Smith APR

It makes for an interesting and unusual image -- public opinion marching down the path of social progress; government and the news media on the other side, out of step with the people who make up the media-using citizenry.

The specifics of this report deal with taxation proposals in New York State, but close your eyes and you'll see the obvious parallels throughout ther country in dozens of situations in which states tell Indian tribes and nations what they should or should not do, or what the state would like to do to them.

Fundamentally, this report deals with the …

Another Part Of The Risk Communicatin Model: Analysis Of Risk Communication Process And Message Content, Michael J. Palenchar, Robert L. Heath

Michael J Palenchar

The authors undertook a study to define the messages that exist in 2 communities of risk (e.g., high concentration of chemical facilities) using the principles of fantasy theme analysis and symbolic convergence theory. Through several methodological steps including a document review, interviews, focus groups, and a telephone survey (N = 450), the researchers determined the messages that dominate in the community, and were able to segment them into rhetorical visions based on master analogues. Analysis indicated that persons who adhere to different perspectives or opinions (measured as rhetorical visions) experience different amounts of uncertainty, control, and support or opposition for …

Media 101 Curriculum Outline By Emmanuel Mario B Santos Aka Marc Guerrero Manila, The Philippines 1999, Emmanuel Mario B. Santos Aka Marc Guerrero

Emmanuel Mario B Santos aka Marc Guerrero

The “Why’s and How-come’s” of teaching and learning Media 101 Brief History of Communication, Journalism, Media and the Internet Old Media and New Media: A Young Mind's Comparative Study of available media in The Philippines Pop Media Now and Next: Enjoying the Media for Better Understanding. Trip to the Media: Engaging the Professionals Creating your Own Popmedia “My Popmedia” Post-mortem Media Presentation Community outreach

Journalism/ Mass Communication Program World Wide Web Sites: Content, Functionality And Promotional Value, Douglas J. Swanson Ed.D Apr

Douglas J. Swanson, Ed.D APR

Despite the popularity of promotionally-oriented Web sites within journalism/ mass communication programs in higher education, there has been little examination of sites and their contents. Almost no research has focused on visual, informational, and operational enhancements, or how Web sites of different higher education programs in the discipline differ from each other. This research addresses some of the unanswered questions about how journalism/ mass communication Web sites use enhancements to communicate with online users.