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- Essays and Shorter Works (18)
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Articles 1 - 30 of 91
Full-Text Articles in Public Relations and Advertising
Teaching For Social Justice In The Engaged Classroom: The Intersection Of Jesuit And Feminist Moral Philosophies, Joyce Wolburg, Karen Slattery, Ana Garner, Lynn Turner
Teaching For Social Justice In The Engaged Classroom: The Intersection Of Jesuit And Feminist Moral Philosophies, Joyce Wolburg, Karen Slattery, Ana Garner, Lynn Turner
Lynn H. Turner
No abstract provided.
Consumer Hookah Consumption: Is The Hubble Bubble The New Coffee And Cocktail?, Tracy Harmon-Kizer
Consumer Hookah Consumption: Is The Hubble Bubble The New Coffee And Cocktail?, Tracy Harmon-Kizer
Tracy R. Harmon-Kizer Ph.D.
Hookah smoking is a growing practice among American teens and young adults. In a single hookah smoking session, a smoker may inhale 100 to 200 times the volume of smoke inhaled in a single cigarette. Yet, the risks and adverse consequences of hookah smoking are relatively unfamiliar to health professionals, tobacco policy regulators and consumer behavior researchers. To extend our understanding of this epidemic-like consumption practice, this study explores consumer initiation and continued practice, and the meanings, attitudes and beliefs held by those who smoke hookah, especially with respect to cigarette smoking. Our findings reveal adulterated ways in which hookah …
Priming Past The Primary: Mass Media, Issue Salience And Candidate Evaluation In A Race For Governor, James Pokrywczynski, Robert Griffin, Jeff Seipel
Priming Past The Primary: Mass Media, Issue Salience And Candidate Evaluation In A Race For Governor, James Pokrywczynski, Robert Griffin, Jeff Seipel
Robert Griffin
No abstract provided.
Review Of: Mad Women: The Other Side Of Life On Madison Avenue In The '60s And Beyond (By Jane Maas), Jean Grow
Review Of: Mad Women: The Other Side Of Life On Madison Avenue In The '60s And Beyond (By Jane Maas), Jean Grow
Jean Grow
No abstract provided.
"Having It His Way: The Construction Of Masculinity In Fast Food Tv Advertising", Carrie Freeman, Debra Merskin
"Having It His Way: The Construction Of Masculinity In Fast Food Tv Advertising", Carrie Freeman, Debra Merskin
Carrie P Freeman
No abstract provided.
Teaching For Social Justice In The Engaged Classroom: The Intersection Of Jesuit And Feminist Moral Philosophies, Joyce Wolburg, Karen Slattery, Ana Garner, Lynn Turner
Teaching For Social Justice In The Engaged Classroom: The Intersection Of Jesuit And Feminist Moral Philosophies, Joyce Wolburg, Karen Slattery, Ana Garner, Lynn Turner
Ana Garner
No abstract provided.
[In Press] Convincing College Students To Stop Downloading Music Illegally: Finding Advertising That Works, Brian Sheehan, James Tsao, James Pokrywczynski
[In Press] Convincing College Students To Stop Downloading Music Illegally: Finding Advertising That Works, Brian Sheehan, James Tsao, James Pokrywczynski
James Pokrywczynski
No abstract provided.
[In Press] Event Marketing Sponsorship Impact: A Test Of Congruency And Engagement In An Ethnic Festival Context, James Pokrywczynski, David Brinker
[In Press] Event Marketing Sponsorship Impact: A Test Of Congruency And Engagement In An Ethnic Festival Context, James Pokrywczynski, David Brinker
James Pokrywczynski
No abstract provided.
Library As A Research Source, James Pokrywczynski
Library As A Research Source, James Pokrywczynski
James Pokrywczynski
No abstract provided.
Repetition Of Ads Helps Ncaa Networks, James Pokrywczynski
Repetition Of Ads Helps Ncaa Networks, James Pokrywczynski
James Pokrywczynski
No abstract provided.
Chicago White Sox, James Pokrywczynski
Event Hospitality, James Pokrywczynski
Chicago Bulls, James Pokrywczynski
A History Of Public Relations On Screen: Cinema And Television Depictions Since The 1920s, Jane Johnston
A History Of Public Relations On Screen: Cinema And Television Depictions Since The 1920s, Jane Johnston
Jane Johnston
No abstract provided.
Public Relations: An Overview, Jane Johnston, Clara Zawawi, Jeff Brand
Public Relations: An Overview, Jane Johnston, Clara Zawawi, Jeff Brand
Jane Johnston
This leading introductory student text has been completely revised. With new examples, new information on digital strategies and on community relations, it reflects best contemporary practice in this increasingly influential profession.
Engaging With The Media, Hamish Mclean, Richard Phillipps
Engaging With The Media, Hamish Mclean, Richard Phillipps
Richard Phillipps
Extract:
Presenting the public face of an organisation is a key role of the public relations practitioner. Often this is done through achieving media coverage for the organisation. The mass media are important because of their reach, their believability, and their timeliness, although the bombardment of information from them can be overwhelming. This chapter discusses a wide range of traditional media - newspapers, radio, television, magazines, and newsletters (see Chapter 12 for new media).
Public Relations: An Overview, Jane Johnston, Clara Zawawi, Jeff Brand
Public Relations: An Overview, Jane Johnston, Clara Zawawi, Jeff Brand
Jeffrey Brand
This leading introductory student text has been completely revised. With new examples, new information on digital strategies and on community relations, it reflects best contemporary practice in this increasingly influential profession.
Teaching For Social Justice In The Engaged Classroom: The Intersection Of Jesuit And Feminist Moral Philosophies, Joyce Wolburg, Karen Slattery, Ana Garner, Lynn Turner
Teaching For Social Justice In The Engaged Classroom: The Intersection Of Jesuit And Feminist Moral Philosophies, Joyce Wolburg, Karen Slattery, Ana Garner, Lynn Turner
Joyce Wolburg
No abstract provided.
Advertising, Society And Consumer Culture, Joyce Wolburg, Roxanne Hovland
Advertising, Society And Consumer Culture, Joyce Wolburg, Roxanne Hovland
Joyce Wolburg
No abstract provided.
Business To Business Media Selection; Advertising Media Selection, Lawrence Soley, K. Krueger
Business To Business Media Selection; Advertising Media Selection, Lawrence Soley, K. Krueger
Lawrence Soley
No abstract provided.
Brand Exposures In Sports Photos Since 1956, James Pokrywczynski, John Carvahlo, C. Tom Preston
Brand Exposures In Sports Photos Since 1956, James Pokrywczynski, John Carvahlo, C. Tom Preston
James Pokrywczynski
No abstract provided.
Constructing Legal Narratives: Law, Language And The Media, Jane Johnston, Rhonda Breit
Constructing Legal Narratives: Law, Language And The Media, Jane Johnston, Rhonda Breit
Jane Johnston
This paper proposes using the theory of narratology to connect to legal discourses and processes with the way the media translate the law into news. Focussing on the Australian context, it looks at the choice of language used my media in covering courts, how stories are told and retold within these primarily textual environments, as well as the selection processes used by journalists in covering these rounds. The paper extends the argument for a narratology of courts, to a narratology of court reporting, suggesting fundamental criteria of story, discourse and the interpretative context be examined. It foreshadows the need for …
Fear For The Future, James Pokrywczynski
Public Relations: Theory And Practice, Jane Johnston
Public Relations: Theory And Practice, Jane Johnston
Jane Johnston
This leading introductory student text has been completely revised. With new examples, new information on digital strategies and on community relations, it reflects best contemporary practice in this increasingly influential profession.
Public relations is a dynamic and rapidly growing field which offers a variety of career paths. Whether you're developing the public image of an organisation, dealing with the media or managing issues for a large company, you need strong communication skills and a sound understanding of public relations processes.
This widely used introduction to theory and professional practice has been fully revised and includes new material on community relations. …
Library As A Research Source, James Pokrywczynski
Library As A Research Source, James Pokrywczynski
James Pokrywczynski
No abstract provided.
Regulating Sin Across Cultures: A Comparison Of Alcohol Ads In Ukrainian And American Magazines, Joyce Wolburg, Olesya Venger
Regulating Sin Across Cultures: A Comparison Of Alcohol Ads In Ukrainian And American Magazines, Joyce Wolburg, Olesya Venger
Joyce Wolburg
No abstract provided.
Review Of Branded Male By Mark Tungate (2008), James Pokrywczynski
Review Of Branded Male By Mark Tungate (2008), James Pokrywczynski
James Pokrywczynski
No abstract provided.
Sex And Shock Jocks: An Analysis Of The Howard Stern And Bob & Tom Shows, Lawrence Soley
Sex And Shock Jocks: An Analysis Of The Howard Stern And Bob & Tom Shows, Lawrence Soley
Lawrence Soley
No abstract provided.
Review Of: Sex In Consumer Culture: The Erotic Content Of Media And Marketing (By Tom Reichert & Jacqueline Lambiase), Jean Grow
Jean Grow
No abstract provided.
’Selling Sin’ In A Hostile Environment: A Comparison Of Ukrainian And American Tobacco Advertising Strategies In Magazines, Joyce Wolburg
’Selling Sin’ In A Hostile Environment: A Comparison Of Ukrainian And American Tobacco Advertising Strategies In Magazines, Joyce Wolburg
Joyce Wolburg
No abstract provided.