Social and Behavioral Sciences Commons^™

Public Relations: Its Importance In The Public School System, Lawrence Crittenden Hunter

Masters Theses & Specialist Projects

Literature was reviewed to determine the importance of a public relations program in the public school system. Information was retrieved from various published sources, including materials from the National School Public Relations Association, professional journals, books relating to public relations and a variety of other educational reports.

An analysis of the literature reveals the following components of a successful public relations program:

1. A plan of action benefits the public relations program.
2. Staff participants benefit the public relations program.
3. Parent involvement is an important aspect of the public relations program.
4. Community involvement is essential to a successful public relations program

The Utilization Of College News: A Study Of Newspaper Usage Of Press Releases & Their Role In Public Relations, Robert Adams

Masters Theses & Specialist Projects

The purpose of this study is three-fold, and it is predicated on these assumptions. First, on the basis of the information obtained, the methods of disseminating news of student accomplishments on campus can be improved. Secondly, by knowing the form and content desired by the various papers, a college can provide more of the type of news which will be printed, therefore bringing recognition to deserving students in all areas of campus endeavor. Thirdly, by recognizing achievements of individual students, the College, indirectly, will benefit from the publicity.

It is within the framework of these formal purposes that this project …