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Social and Behavioral Sciences Commons™
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Articles 1 - 6 of 6
Full-Text Articles in Social and Behavioral Sciences
The Psychology Behind The Marketing Of Alcohol And Tobacco: How We Convince People To Do Things That Are Bad For Them, Sophie Dvorkin
The Psychology Behind The Marketing Of Alcohol And Tobacco: How We Convince People To Do Things That Are Bad For Them, Sophie Dvorkin
CMC Senior Theses
The marketing tactics of the alcohol and tobacco industry are inextricably linked through the psychological basis upon which these companies target their customers. Through the principles of reciprocity, social proof, scarcity, commitment and consistency, unity, and authority featured in Robert Cialdini’s book Influence: The Psychology of Persuasion (2021). The principle of reciprocity explains how companies get customers to buy in, social proof explains our dependence on our peers’ validation, and scarcity explains why we want what we can’t have. The principles of commitment and consistency explain how companies garner long-term customers that see themselves as an extension of a brand, …
Pitch Perfect: Impression Formation And Impression Management In Women's Pitch Modulation, Grace A. Corrigan
Pitch Perfect: Impression Formation And Impression Management In Women's Pitch Modulation, Grace A. Corrigan
Scripps Senior Theses
How does the pitch of a woman’s voice impact how she is perceived, and how might women change the pitch of their voices to fit the situation at hand? Study 1 examined whether pitch plays a role in impression formation. Participants listened to two women’s voices at three pitch levels (raised, unchanged, lowered) and rated the speakers’ personality traits. Ratings of speaker competence, confidence, and intelligence were significantly lower for the pitch-raised voices than for the unchanged or pitch-lowered voices. Additionally, ratings of speaker persuasiveness and attractiveness were significantly lower for the pitch-raised voices than for the unchanged voices. No …
The Impacts Of Migration On Myanmar Women’S Identity And Connectedness To The Land And Food, Allison Joseph
The Impacts Of Migration On Myanmar Women’S Identity And Connectedness To The Land And Food, Allison Joseph
Scripps Senior Theses
In the 21st century, Myanmar has become the largest migration source country in the Greater Mekong Sub-region (Kusakabe & Pearson, 2010). To achieve its economic goals, the government has prioritized the confiscation and reallocation of communal lands, which has resulted in a growing class of landless and dispossessed citizens (Franco, Twomey, Ju, Vervest, & Kramer, 2015). This has resulted in the wide-scale process of Myanmar’s rural women’s disinheritance from the land and food, as they are expropriated from the home of their ancestors and forced to migrate to urban centers to earn a livelihood. The proposed study will examine and …
Peer Pressure: Social Psychology And The Political And Security Committee, Bryce Comstock
Peer Pressure: Social Psychology And The Political And Security Committee, Bryce Comstock
Claremont-UC Undergraduate Research Conference on the European Union
No abstract provided.
Why Don't I Look Like Her? The Impact Of Social Media On Female Body Image, Kendyl M. Klein
Why Don't I Look Like Her? The Impact Of Social Media On Female Body Image, Kendyl M. Klein
CMC Senior Theses
The purpose of this paper is to understand and criticize the role of social media in the development and/or encouragement of eating disorders, disordered eating, and body dissatisfaction in college-aged women. College women are exceptionally vulnerable to the impact that social media can have on their body image as they develop an outlook on their bodies and accept the developmental changes that occurred during puberty. This paper provides evidence that there is a relationship between the recent surge in disordered eating and high consumption of social media. I examine the ways in which traditional advertising has portrayed women throughout history, …
Performance Under Pressure: The Effect Of Explanatory Style On Sensory-Motor Performance Under Stereotype Threat, William R. Macphail
Performance Under Pressure: The Effect Of Explanatory Style On Sensory-Motor Performance Under Stereotype Threat, William R. Macphail
CMC Senior Theses
Do participants with external attribution styles outperform participants with internal explanatory styles in pressure-filled situations? Explicit-monitoring theory suggests that performance becomes impaired when conscious attention is devoted to performing a task normally carried out by automatic processes. Attributing potential failure to an external source (e.g., blaming a sudden gust of wind for a poor golf shot) can decrease the negative effects of stereotype threat, a social-psychological predicament known to engender feelings of stress similar to those experienced in pressure-filled situations, by preventing explicit monitoring from taking place. The current study examined whether individual differences in attribution style, as measured by …