Social and Behavioral Sciences Commons^™

Cultural Identity And Ethnic Newspapers In Las Vegas, Paul J. Traudt, Michele A. Ferm

Graduate Research Symposium (GCUA) (2010 - 2017)

Research suggests cultural identity is a fluid process characterized by individuals’ unique cultural, ethnic, and racial needs. Media are now known to reinforce ethnic group identity, language, beliefs, and customs. What are these relationships for ethnic groups living in Southern Nevada? Do media provide opportunities for cultural pluralism or for cultural assimilation? First phase results, reported last year, found ethnic radio and television in Las Vegas assimilated into larger, Anglo media business models despite programming that reinforced some aspects of ethnic cultures. This year we present second-phase results, assessing the role played by ethnic newspapers in the region. Analysis is …