Social and Behavioral Sciences Commons^™

Presidential Traits And Job Approval: Some Aggregate-Level Evidence., Brian Newman

Brian Newman

In a previous article in this journal, Cohen (2001) introduced time series measures of public perceptions of Bill Clinton's personal characteristics. Here, I explore the political impact of these perceptions, asking whether they affect the public's evaluations of presidential job performance. I find that they do, adding aggregate-level support to existing individual-level evidence of the importance of character assessments. Finding a connection between character perceptions and job approval in the aggregate time series context helps answer questions previous studies leave unresolved, with significant implications for our understanding of presidential approval and presidential politics more generally. [First paragraph]