Social and Behavioral Sciences Commons^™

The Psychology And Behavior Of Consumers In The Fashion Industry, Jessica Delace

Senior Honors Projects

I have always been interested in all aspects of the fashion industry, from apparel production to retail sales. After interning in the sales department of a New York based designer, I became fascinated by the customers who spent over $10,000 to revamp their wardrobe every season. Were these women buying their clothes based on their own preferences, or did they buy the original $3,000 design to fit their lifestyle as a New York City socialite?

After completing a literature review on the psychology of apparel consumers, I wanted to determine if shoppers’ preferences were based on their own opinions, or …