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Articles 1 - 30 of 803
Full-Text Articles in Social and Behavioral Sciences
Where Would Australian Travellers Seek Information About Bird Flu? Results Of Two Airport Intercept Surveys, Loiuse Waters, Sandra C. Jones
Where Would Australian Travellers Seek Information About Bird Flu? Results Of Two Airport Intercept Surveys, Loiuse Waters, Sandra C. Jones
Sandra Jones
A potential bird flu pandemic has been the recent focus of the world’s attention. Successful control efforts will require using sources of information that both residents and visitors within a country will actively seek information from; this is critical to prevent panic and to elicit the desired public responses. This paper reports the combined results of two airport intercept surveys which illustrate the Australian traveller’s preferred and likely sources of information about bird flu in the event of a bird flu pandemic. Our results indicate that Australian travellers would be most likely to seek information from the internet and their …
Developing Proactive Communication Strategies For A Potential Pandemic, Sandra C. Jones, Donald C. Iverson, L. Waters, I. Bevins, R. Hayes, O. Holland
Developing Proactive Communication Strategies For A Potential Pandemic, Sandra C. Jones, Donald C. Iverson, L. Waters, I. Bevins, R. Hayes, O. Holland
Sandra Jones
Communication through the Australian media during a potential avian influenza epidemic could act to inform the public OR misinform, contributing to unnecessary public panic and undesirable responses. This project is part of ongoing research to assess Australians’ knowledge and perceptions of bird flu which will allow the development of public service advertising messages for use by the Australian government in the event of a bird flu outbreak or pandemic. Focus group and CATI survey results on bird flu perceptions were used by an Australian advertising agency to prepare two campaign concepts. The concepts (story boards and print ads) were tested …
An Exploratory Study Of Older Adults' Perceptions Of Dtca For Prescription Medications, Sandra C. Jones, Judy Mullan
An Exploratory Study Of Older Adults' Perceptions Of Dtca For Prescription Medications, Sandra C. Jones, Judy Mullan
Sandra Jones
There are many arguments for and against Direct-To-Consumer-Advertising (DTCA) and their impact on the consumer. A study involving 97 older consumers was carried out to investigate their perceptions about long or short versions of written DTCA for arthritis or diabetes medication. The results indicate that even though the ads may improve doctor-patient discussion about medications, they would not necessarily empower them to make decisions. Some of the consumers also believed that DTCA might cause people to ask for inappropriate medicines, become confused and possibly stop seeking medical advice.
Does Presentation Make A Difference To Risk Perception: Testing Different Formats For Communication Of Cancer Risks, Sandra C. Jones
Does Presentation Make A Difference To Risk Perception: Testing Different Formats For Communication Of Cancer Risks, Sandra C. Jones
Sandra Jones
Evidence suggests that the presentation format of risk information can affect people’s perceptions of risk and influence health-related decisions. In these studies we investigated the impact of four different risk presentation formats: standard presentation, risk ladder, different base rates and visual representations on women’s perceptions of developing breast cancer of lymphoma. We found that the different presentations had virtually no impact on the participant’s risk estimates. Only in the second study relating to risk perceptions for lymphoma was there a significant difference between conditions for estimated 10-year-risk, with those in the ladder present condition reporting a lower estimated risk. The …
Branding: An Adolescent Sun Protection Perspective, Melissa Lynch, Sandra C. Jones, Lyn Phillipson
Branding: An Adolescent Sun Protection Perspective, Melissa Lynch, Sandra C. Jones, Lyn Phillipson
Sandra Jones
Australian adolescents are consistently found to exhibit low levels of adherence to sun protection guidelines, resulting in high levels of skin cancer incidence in later life. Given the importance of image, appearance, and peer approval factors in adolescent sun protection, this study sought to examine adolescents’ perceptions of the “sun protection brand,” its competing brands, and possible complementary brands. A series of 14 focus groups were conducted with adolescents in Years 9 and 10 (junior high school), and the results are examined in the context of potential branding-related marketing strategies to overcome some of the barriers to sun protection.
Putting The ‘Community’ Back Into Community Standards For Advertising, Katherine Van Putten, Sandra C. Jones
Putting The ‘Community’ Back Into Community Standards For Advertising, Katherine Van Putten, Sandra C. Jones
Sandra Jones
The Advertising Standards Board passes judgments on complaints each year against what is referred to as prevailing community standards. There is however, no explicit definition of what these prevailing community standards are. This research found that there were two major issues that were of most concern to the public in regard to (un)acceptable advertising: the portrayal of women and the consequences of social marketing advertisements. Neither of these issues are adequately addressed by the current advertising Code of Ethics. The results of this research suggest there is an urgent need to develop a set of evidence based community standards for …
Are Negative Reactions To Sexist Appeals In Alcohol Advertisements A Function Of Feminism Or Gender?, Sandra C. Jones
Are Negative Reactions To Sexist Appeals In Alcohol Advertisements A Function Of Feminism Or Gender?, Sandra C. Jones
Sandra Jones
Anecdotal evidence suggests that the use of sexual appeals in alcohol advertising is increasing. It has been shown that the use of sex appeals may result in a more negative attitude towards the brand, particularly among female consumers. This study investigates the proposition that this is the effect of feminist ideology rather than, or in addition to, biological gender. The results show that female respondents have more negative attitudes towards alcohol advertisements utilizing overt (or demeaning) sexual appeals than males and more positive attitudes towards alcohol advertisements utilizing feminist (empowering) appeals than males; and that there is no consistent independent …
Pop Promotions For Alcolhol: Increasing Brand Loyalty Or Just Increasing Binge Drinking?, Melissa Lynch, Sandra C. Jones
Pop Promotions For Alcolhol: Increasing Brand Loyalty Or Just Increasing Binge Drinking?, Melissa Lynch, Sandra C. Jones
Sandra Jones
The consumption of alcohol by young Australians in general, and at risky levels has increased. University students, as part of this group, display consistent and increasing risky drinking patterns. One key area of interest in understanding this situation is the use of alcohol advertising and marketing. Of particular interest to this research is the use of point-of-purchase promotions in licensed venues and the impact they may have on consumption. In order to help understand these promotions, focus groups were conducted with male university students between the age of 18 and 24 years from the University of Wollongong. Overall, the perception …
Who Would The Australian Public Trust To Tell Them About Bird Flu? Results Of An Australia-Wide Cati Survey, Sandra C. Jones, L. Waters, Don C. Iverson
Who Would The Australian Public Trust To Tell Them About Bird Flu? Results Of An Australia-Wide Cati Survey, Sandra C. Jones, L. Waters, Don C. Iverson
Sandra Jones
A potential bird flu pandemic is currently the cause of much debate worldwide. Successful control efforts will require effective risk communication, and the choice of credible spokespeople is critical to prevent panic and elicit the desired public responses. This paper reports the results of one Australia-wide CATI survey which examined the Australian public’s preferred sources of information on bird flu and credibility of spokespeople in the event of a bird flu pandemic in Australia. Our results indicate medical personnel and organisations are perceived by the public as being the most credible sources for delivering information about bird flu. These findings …
Increasing The Efficacy Of Breast Cancer Risk Communications: Contributiolns From Behavioural Science And Marketing, Sandra C. Jones, Donald C. Iverson
Increasing The Efficacy Of Breast Cancer Risk Communications: Contributiolns From Behavioural Science And Marketing, Sandra C. Jones, Donald C. Iverson
Sandra Jones
Breast cancer is the most common cancer diagnosed in women in Australia. Women are faced with numerous decisions in relation to breast cancer including: actions they can take to reduce their risk of developing breast cancer; whether to participate in screening programs; and selection of the most appropriate treatment option if diagnosed with breast cancer. This paper discusses ways in which theories and findings from two disciplines, behavioural science and marketing, can be used collaboratively to design effective communications to increase the uptake of health behaviours that have the potential of reducing morbidity and mortality from breast cancer. From marketing …
Children And The Internet: What Are "Safe" Websites Telling Our Kids About Food?, Sandra C. Jones, Belinda S. Fabrianesi
Children And The Internet: What Are "Safe" Websites Telling Our Kids About Food?, Sandra C. Jones, Belinda S. Fabrianesi
Sandra Jones
Food advertising is a contentious issue in regards to childhood obesity and has increasing importance on the public policy agenda both in Australia and overseas. This study examines the nature and extent of food advertising/promotions on popular children’s websites. Three popular children’s websites were chosen: Total Girl, K-Zone and D-Mag. Each is linked to a top-selling magazine and targets children aged eight to12 years. The websites were monitored daily from 1-28 December 2005, with the increase or decrease of any food product advertisements recorded as well as any competitions, games, puzzles and recipes which promoted certain food products. Food product …
The Decline Of Ethics Or The Failure Of Self-Regulation? The Case Of Alcohol Advertising, Sandra C. Jones
The Decline Of Ethics Or The Failure Of Self-Regulation? The Case Of Alcohol Advertising, Sandra C. Jones
Sandra Jones
Restrictions on alcohol advertising have increasingly become an issue for debate around the world. Some countries rely on governmental regulation; whereas others, including Australia, utilise a system of industry selfregulation. This study calls into question the effectiveness of the alcohol beverage industry’s self-regulation of advertising. Between May 1998 and April 1999, 11 alcohol advertising complaints (relating to nine separate advertisements) were lodged with the Advertising Standards Board (ASB) by members of the general public. In the present study, five expert judges were selected to review these complaints, without knowing the ASB’s rulings, and to judge whether the advertisement(s) breached any …
Measuring Source Credibility With Generation Y: An Application To Messages About Smoking And Alcohol Consumption, K. Smith, Sandra C. Jones, Jennifer Algie
Measuring Source Credibility With Generation Y: An Application To Messages About Smoking And Alcohol Consumption, K. Smith, Sandra C. Jones, Jennifer Algie
Sandra Jones
In recent years there have been widespread media campaigns directed at communicating to young people the potential risks associated with excessive alcohol consumption and smoking. Increasingly, these messages are being developed by industry organisations as well as government and health agencies, raising questions as to the credibility of these industry sources. In this study, university students were provided with the names of fourteen sources of campaigns directed at encouraging responsible alcohol consumption and smoking cessation. We found that the overall rating was effective in terms of identifying the different levels of perceived credibility in regards to the sources, but examination …
Message Framing Effects In Exercise Promotions: Confounded By Linguistic Complexity?, Sandra C. Jones
Message Framing Effects In Exercise Promotions: Confounded By Linguistic Complexity?, Sandra C. Jones
Sandra Jones
Studies of framing effects on health-related intentions and behaviour have been conducted in numerous areas, with contradictory results. These inconsistent results can be partially explained by the differential nature of the behaviours concerned, and by the degree to which people engage in detailed processing of the messages, but there is clearly more to learn about framing effects. This study compared the effectiveness of the communication approaches inherent in the four-cell framing model towards adopting a health-enhancing behaviour (exercise). However we found an atheoretical interaction effect caused by the linguistic complexity of the messages.
“Asthma? We Would Have Got It By Now If We Were Going To Get It!”:Implications For Social Marketing To The Over 65'S, Kelly Andrews, Sandra C. Jones
“Asthma? We Would Have Got It By Now If We Were Going To Get It!”:Implications For Social Marketing To The Over 65'S, Kelly Andrews, Sandra C. Jones
Sandra Jones
An investigation into the understanding and awareness of asthma in older adults was conducted in the Illawarra region of NSW. Results indicate that older adults are unaware of the prevalence and severity of asthma, have limited understanding of symptoms and treatments, and tend to associate the condition with children. Health care providers report that older people tend to accept or minimise respiratory symptoms as a natural part of ageing. A consumer focused social marketing approach to reducing asthma morbidity and mortality in the 65 and older age group reveals specific lines of action to changing voluntary behaviours in both older …
The Influence Of Magazine Advertising On Parents' Nutrition Ratings Of Food Products For Children, Christina Hoang, Sandra C. Jones, Jennifer Thornton
The Influence Of Magazine Advertising On Parents' Nutrition Ratings Of Food Products For Children, Christina Hoang, Sandra C. Jones, Jennifer Thornton
Sandra Jones
Childhood obesity currently affects approximately 22 million children under the age of five worldwide (Rochinni, 2002) and its increasing prevalence in developed nations makes it one of the most common nutritional problems among children (Sorof and Stephen, 2002). A study was conducted to investigate parents’ health-related perceptions for a series of magazine advertisements for commonly advertised and popular children’s food products. The study revealed that confusion exists among parents and this was most evident in relation to the energy content of food products. Parents are important due to the instrumental role they play in their child’s nutrition - both as …
Alcohol Energy Drinks: Engaging Young Consumers In Co-Creation Of Alcohol Related Harm, Sandra C. Jones, Lance Barrie
Alcohol Energy Drinks: Engaging Young Consumers In Co-Creation Of Alcohol Related Harm, Sandra C. Jones, Lance Barrie
Sandra Jones
Alcohol-energy drinks are a relatively new entry to the alcohol market, but have rapidly gained popularity among young drinkers. Unfortunately, these products are also associated with higher levels of alcohol-related harm, including negative health effects and increased levels of aggression and violence. This paper reports on the social image functions served by these products, as perceived by university students; and suggests that there is a need to look beyond alcohol advertising to other factors that increase consumption – including pricing, distribution, use of social media, and consumer co-creation of brand image. Keywords: attitude, behaviour, experience, perception, public health, responsibility, alcohol
'Like Me, Want Me, Buy Me, Eat Me': Relationship-Building Marketing Communications In Children's Magazines, Sandra C. Jones, Nadia L. Mannino, Julia Green
'Like Me, Want Me, Buy Me, Eat Me': Relationship-Building Marketing Communications In Children's Magazines, Sandra C. Jones, Nadia L. Mannino, Julia Green
Sandra Jones
Objective: Television, Internet and print media are saturated with advertisements for unhealthy food that use marketing tactics aimed to build long-term brand loyalty and ‘relationships’ with children. While research in this area has largely focused on television, the current study examines children’s responses to relationship-building marketing communications found in popular children’s magazines. Design: A qualitative study consisting of friendship-pair interviews in which children were interviewed and asked to comment on a range of recent food advertisements. Setting: A university-based after-school care programme in New SouthWales, Australia. Subjects: Ten children aged 6–13 years, interviewed in self-selected friendship pairs. Results: The children …
Consumer Confusion: Parents Nutritional Perceptions Of Food Advertisements, Christina Hoang, Sandra C. Jones, Jennifer Thornton
Consumer Confusion: Parents Nutritional Perceptions Of Food Advertisements, Christina Hoang, Sandra C. Jones, Jennifer Thornton
Sandra Jones
Due to the increasing prevalence of childhood obesity in society, this study was undertaken to determine if advertisers could potentially be misleading parents through the nutritional claims made in advertisements for popular children’s food products. Research was conducted to determine the sorts of nutritional messages parents received from four food advertisements. In total, 41 parents from an Australian university childcare centre participated in the study. The results revealed several major discrepancies whereby parents’ perceived unhealthy products to be healthy – indicating a degree of consumer confusion among parents.
An Exploratory Study On The Effect Of Positive (Warmth Appeal) And Negative (Guilt Appeal) Print Imagery On Donation Behaviour In Animal Welfare, M. Haynes, Jennifer Thornton, Sandra C. Jones
An Exploratory Study On The Effect Of Positive (Warmth Appeal) And Negative (Guilt Appeal) Print Imagery On Donation Behaviour In Animal Welfare, M. Haynes, Jennifer Thornton, Sandra C. Jones
Sandra Jones
Very few studies in social marketing empirically compare the effectiveness of positive and negative appeals. This study examines the effect of positive (warmth appeal) and negative (guilt appeal) print imagery on donation behaviour to an animal welfare organisation. A quasiexperimental design was used to test the appeals, using a convenience sample of 282 university students, with each experimental group being exposed to only one type of appeal. The results indicated that negative imagery which evoked guilt was more effective than positive imagery which evoked warmth, on intention to donate money and time to the animal welfare organisation.
Who's Saying What About Food Advertising To Children?, Sandra C. Jones, Belinda Fabrianesi
Who's Saying What About Food Advertising To Children?, Sandra C. Jones, Belinda Fabrianesi
Sandra Jones
Both Australian and worldwide authorities differ on how the issue of childhood obesity should be tackled. Some call for a junk food tax and restrictions on fast food advertising while others supported initiatives to encourage people to walk and cycle more. This paper examines the Australian media dialogue concerned with food advertising and children presented in the fIrst six months of 2005; identifying the key spokespeople for each side of the debate and the main platforms of their arguments; and making recommendations for social marketing practice.
Content Analysis Of Disease Awareness Advertisements In Popular Australian Women's Magazines, Danika V. Hall, Sandra C. Jones, Donald C. Iverson
Content Analysis Of Disease Awareness Advertisements In Popular Australian Women's Magazines, Danika V. Hall, Sandra C. Jones, Donald C. Iverson
Sandra Jones
Objective: To examine the nature of disease awareness advertising (DAA). Design: Therapeutic advertisements in six popular Australian women’s magazines were monitored between April 2006 and March 2007. A subset of advertisements was included in the study based on criteria derived from a definition of DAA. Unique advertisements were analysed by four independent coders. Main outcome measures: Types of advertisements and their sponsors, the types of disease information present, and the persuasive techniques utilised. Results: Of 711 advertisements identified, 60 met the inclusion criteria for DAA, and 30 of these were unique. Over one-third of the advertisements were classified as “unbranded …
'Most Men Drink... Especially Like When They Play Sports' - Alcohol Advertising During Sporting Broadcasts And The Potential Impact On Child Audiences, Sandra C. Jones, Lyn Phillipson, Lance R. Barrie
'Most Men Drink... Especially Like When They Play Sports' - Alcohol Advertising During Sporting Broadcasts And The Potential Impact On Child Audiences, Sandra C. Jones, Lyn Phillipson, Lance R. Barrie
Sandra Jones
Alcohol advertising during sporting broadcasts, as well as the sponsorship of sporting events by the alcohol industry, is common practice in Australia, as in many other countries. The strength of the association between alcohol and sports prompts consideration of the potential for children who watch televised sport to be exposed to a considerable amount of alcohol advertising, and to learn to associate alcohol with sport and sporting success. This paper reviews the current alcohol advertising regulations in Australia, particularly in reference to the protection of children. It then details a pair of studies designed to examine the extent and nature …
Believability And Effectiveness Of Young Adult Safe-Drinking Messages, N. Breen, Sandra C. Jones
Believability And Effectiveness Of Young Adult Safe-Drinking Messages, N. Breen, Sandra C. Jones
Sandra Jones
This study investigates eight safe-drinking messages, using appeals to the ‘self’ versus appeals about ‘others’, in combination with either a low or high physical threat, or a low or high social threat. The participants were18-25 year old second-year university marketing students. An experimental design was used for data collection, which involved 196 participants, with the groups comprised of participants with homogenous demographic characteristics and drinking behaviour. Analysis of variance (ANOVA) was used to test the believability and effectiveness of the messages. It was determined that messages about ‘others’ were perceived as more believable and effective than the corresponding appeals used …
Patients' Attitudes To General Practice Registrars: A Review Of The Literature, Andrew D. Bonney, Lyn Phillipson, Samantha Reis, Sandra C. Jones, Donald Iverson
Patients' Attitudes To General Practice Registrars: A Review Of The Literature, Andrew D. Bonney, Lyn Phillipson, Samantha Reis, Sandra C. Jones, Donald Iverson
Sandra Jones
Introduction With the population ageing, it is imperative for training practices to provide GP registrars with sound experience in managing the health problems of older persons, especially chronic conditions. However, it is reported that a significant proportion of these patients will be resistant to consulting registrars, with concerns regarding disruption of continuity of care being a significant factor. The challenge for training practices is to identify approaches to engage registrars in the management of older patients whilst maintaining patient satisfaction. This paper presents a review of the literature on patient attitudes to general practice registrars to better understand the nature …
Marketing Experts' Assessment Of Healthy Eating Messages In Australian Food Advertising, Sandra C. Jones, Peter G. Williams, Linda C. Tapsell
Marketing Experts' Assessment Of Healthy Eating Messages In Australian Food Advertising, Sandra C. Jones, Peter G. Williams, Linda C. Tapsell
Sandra Jones
The social world can be described in terms of experts and consumers, identified by their roles and responsibilities towards each other. The advertising and marketing of products based on nutritional value is widespread, and attended to by consumers, yet research in the marketing and nutrition domains suggests that consumers may lack the requisite knowledge and skills to evaluate and use this information appropriately. This concern can be viewed from a sociological perspective, and a theoretical framework for studying this context can be provided by ethnomethodology which describes how people make sense of their social world. This study was the second …
Promotion Of Prescription Medicines: A Critical Review And Research Agenda, Janet Hoek, Philip Gendall, Judith Holdershaw, Sandra C. Jones, John Rossiter
Promotion Of Prescription Medicines: A Critical Review And Research Agenda, Janet Hoek, Philip Gendall, Judith Holdershaw, Sandra C. Jones, John Rossiter
Sandra Jones
Direct to consumer advertising (DTCA) of prescription medicines has generated considerable controversy in both New Zealand and the United States, the only two countries that currently permit promotion ofrestricted medicines. Arguments against DTCA include the effect this may have on doctor-patient relationships, its implications for drug costs, and the extent to which it fully informs potential patients. Conversely, proponents of DTCA claim that it increases knowledge of a variety of common medical conditions, thus fostering earlier diagnosis and better compliance with treatments. However, although arguments for and against DTCA have merit, neither side has supported its position with empirical evidence. …
A Practical Application Of Theory: Using Social Marketing Theory To Develop Innovative And Comprehensive Sun Protection Campaigns, Sandra C. Jones, Donald C. Iverson, A. Penman, A. Tang
A Practical Application Of Theory: Using Social Marketing Theory To Develop Innovative And Comprehensive Sun Protection Campaigns, Sandra C. Jones, Donald C. Iverson, A. Penman, A. Tang
Sandra Jones
This paper presents the background to a large-scale collaborative project between researchers at the University of Wollongong and the Cancer Council of New South Wales, and outlines in detail the stages of the ongoing research project. The project provides the opportunity to synthesise and apply best evidence form research in marketing, mass media communication, and health behaviour change real-life campaigns for a leading industry partner. This project demonstrates the value of ongoing research collaborations between university researchers and industry practitioners in systematically applying, and evaluating, research findings to real-world programs.
Message Framing And The Use Of Incentives - Are They Effective In Increasing Participation Rates In Disease Management Programs?, Christina Hoang, Sandra C. Jones
Message Framing And The Use Of Incentives - Are They Effective In Increasing Participation Rates In Disease Management Programs?, Christina Hoang, Sandra C. Jones
Sandra Jones
Disease-and-risk management programs provide many benefits for individuals currently living with a chronic illness as well as those who possess one or more risk factors for developing a chronic condition (such as high blood pressure, high cholesterol or obesity). However, participation rates in such programs are well below their desired level and often reported as being a particularly problematic and complex issue (e.g., Foster, Kendall, Dickson, Chaboyer, Hunter and Gee, 2003). This study aimed to determine the most effective strategies for increasing participation rates using a combination of prospect theory (via message framing), inclusion of an incentive, and comparing two …
The Impact Of More Visible Standard Drink Labelling On Youth Alcohol Consumption: Helping Young People Drink (Ir)Responsibly?, Sandra C. Jones, Parri Gregory
The Impact Of More Visible Standard Drink Labelling On Youth Alcohol Consumption: Helping Young People Drink (Ir)Responsibly?, Sandra C. Jones, Parri Gregory
Sandra Jones
Introduction and Aims. In response to increasing concerns about excessive drinking among young people the Australian alcohol industry announced that it will introduce more visible standard drink labels. This study sought to examine whether young people use this information in a way that decreases, or increases, alcohol-related harms. Design and Methods. Six focus groups with students enrolled in an undergraduate university course in a large regional city in New South Wales, recruited by direct approach on the university grounds and via an online message posted on the university bulletin board. Results: The majority of the participants reported that they are …