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The Qualitative Report

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Full-Text Articles in Social and Behavioral Sciences

The Textual-Visual Thematic Analysis: A Framework To Analyze The Conjunction And Interaction Of Visual And Textual Data, Gabriela Trombeta, Susan M. Cox Jun 2022

The Textual-Visual Thematic Analysis: A Framework To Analyze The Conjunction And Interaction Of Visual And Textual Data, Gabriela Trombeta, Susan M. Cox

The Qualitative Report

Visual methods offer an innovative approach to qualitative research through their potential to prompt dialogue, enrich verbal and textual data, and enable participants to communicate about difficult topics. However, the use of visual methods requires that researchers rethink methodological aspects of data generation and analysis, especially when working with participant-generated images. Although there are now many analytical frameworks and guidebooks providing instructions on the analysis of textual and visual materials, detailed descriptions of how these elements are brought together are often missing from research reports, precluding novice and other researchers from understanding how findings were attained. Our aim in this …