Social and Behavioral Sciences Commons^™

Social Media And Research Visibility: Role Of Libraries, Shivanand Mulimani

Library Philosophy and Practice (e-journal)

In the digital age, the role of libraries in facilitating research visibility has undergone a significant transformation, propelled by the pervasive influence of social media platforms. This abstract explores the evolving relationship between social media and the amplification of research visibility through the lens of libraries. Academic libraries, traditionally known as repositories of knowledge, have adapted their functions to harness the potential of social media as a conduit for disseminating scholarly content to broader audiences. Libraries have strategically utilized social media platforms to enhance the discoverability and accessibility of research materials. By embracing platforms such as Twitter, Facebook, LinkedIn, and …

Social Media And User-Centric Approach: A Comprehensive Exploration, Suresh Madhavrao Manekar

Library Philosophy and Practice (e-journal)

The communication industry has skilled a significant model shift in recent times because of the ubiquitous impact of social media (Smith, 2021). In addition to reforming interpersonal communication, these platforms have emerged as vital channels for the dissemination of information and the development of societies (Jones et al., 2020). This chapter explores the transition towards a user-centric approach and the development of social media stages over time. This investigation is built upon the user-centric approach, which prioritises the customization of digital experiences according to individual preferences. It is crucial to grasp the multi-layered effects of social media on group domains, …

Knowledge Sharing In Social Media: A Systematic Literature Review, Md. Armanul Haque, Xiaojuan Zhang, Zihadur Rahman, Amitav Saha

Library Philosophy and Practice (e-journal)

Emerging new technologies, especially the way information technology is changing, have a big impact on many parts of people's lives. For example, modern social media platforms have changed how people interact, share information and talk to each other. Social media (SM) is becoming more and more useful as a way to improve communication and knowledge sharing (KS), not just between people but also between businesses. This trend has been closely watched by both professionals and academics. Even though research in this area is growing quickly and in a big way, there haven't been many attempts to look at the results …

Application Of Social Media In Marketing Library Resources And Services At Kyambogo University Library, Uganda, Eric Keziron Oloo, David Luyombya

Library Philosophy and Practice (e-journal)

This study examined the application of social media (SM) in marketing library resources and services at Kyambogo University Library (KYUL). The study adopted a mixed method utilizing both quantitative and qualitative research approaches. The study revealed that: KYUL uses WhatsApp, Facebook, Twitter, and YouTube to market its resources and services. Other channels were Websites, emails, displays of new information resources, flyers, newsletters, user orientations, posters, and exhibitions. SM is considered a vital library marketing platform. However, the respondents raised various impediments to successful SM at KYUL. Based on the findings, the study made conclusions and recommendations.

Current Prospects And Practices Of Social Media To Market Library Sources And Services: A Case Of Selected University Libraries Of Pakistan, Anwar Muhammad Mr, Tang Zhiwei Dr

Library Philosophy and Practice (e-journal)

Purpose: the prime purpose of this research study is to investigate the application of social media in the marketing of library sources and Services in the university libraries of Pakistan.

Research Design/Methodology/approach: Data were gathered using a survey method and a quantitative research methodology. The Pakistani university librarians were the source of the data, which was gathered both offline and online. With the aid of SPSS and other analysis software, 100 valid responses in all have been examined.

Findings: the Research findings revealed that university librarians of Pakistan are well aware of the very application of social media in the …

Performance Expectancy And Use Of Social Media For Marketing By Staff Of Selected Publishing Firms In South-West, Nigeria, Osarobu E. Igudia Dr, Solomon Tosin Ogunsina Mr

Library Philosophy and Practice (e-journal)

Social media are platforms through which people of the different networks create, share and exchange information, ideas and also market products such as books in a virtual community. They are instruments for communication that do not just pass information but interact with customers. Since many benefits are derivable from the use of social media for marketing, it becomes imperative to investigate how book marketers use social media to achieve the objectives of their organisations. This study adopted a descriptive research design of correlational type. The population of the study was 212 marketing and sales staff of selected publishing firms. The …

Effects Of Social Media On Students’ Academic Performance In Nigerian Universities: A Case Study Of University Of Jos, Joyce Siman Mangden, Rhoda Danladi Diyoshak Cln

Library Philosophy and Practice (e-journal)

The Internet, and in particular, social media platforms such as Facebook, WhatsApps, YouTube and many others, are obviously “overtaking the world” and could be regarded as “a global consumer phenomenon”. Social media usage is one of the most common activities among children, adolescents, and emerging adults nowadays. It offers today’s youth a portal for entertainment and communication and it is becoming one of the main platforms for accessing information and news. This aggressive adoption of social media among the younger generation could be attributed to their up to date knowledge of the latest technology and convenient accessibility to these social …

Examining The Influence Of Awareness Tools On Library Electronic Resources: A Case Study Of The National Open University Of Nigeria (Noun), Babarotimi Oluwaseun, Babarotimi Opeyemi Oluwaseun Bo

Library Philosophy and Practice (e-journal)

This study examines the influence of awareness tools on library electronic resources: a case study of the National Open University of Nigeria (NOUN) employing a quantitative research approach and survey methodology, the research targeted a sample population of 1,680, including 1,513 students, 140 academic staff members, and 27 academic librarians. A combination of probability (stratified random and systematic) and nonprobability (purposive) sampling methods were applied. The study employed online self-administered closed-ended questionnaires distributed through Google Forms to participants' emails. Data analysis was carried out using the Statistical Package for the Social Sciences (SPSS).

Results revealed that both academic staff and …

Improving The Effectiveness Of Using Social Media In Vietnamese Academic Libraries, Thi Phuong Chi Duong

Library Philosophy and Practice (e-journal)

In recent decades, social media has moved from a fringe activity to one that is considered as central for library outreach and promotion. This study aims to explore the current state of using social media and factors affecting the use, then to suggest solutions to improve social media use in Vietnamese academic libraries. In the present study, a mix research methodology was used to achieve the research objectives. The results showed that social media is a marketing communication tool for academic libraries to transmit news, announcements and events. Social media also helps them introduce library resources to users, and implement …

Perceptions And Challenges In Accessing Library Electronic Resources: A Case Study Of The National Open University Of Nigeria (Noun), Babarotimi Oluwaseun, Babarotimi Opeyemi Oluwaseun Bo

Library Philosophy and Practice (e-journal)

This study investigated user perceptions and challenges associated with accessing and utilizing electronic resources at the National Open University of Nigeria (NOUN), including their implications for remote users. Using a quantitative research approach and survey methodology, the study involved 1,680 participants: 1,513 students, 140 academic staff, and 27 academic librarians. Employing a combination of probability (stratified random and systematic) and nonprobability (purposive) sampling ensured comprehensive representation. Participants completed self-administered closed-ended questionnaires distributed through online platforms, primarily Google Forms. Data collected underwent thorough analysis using the Statistical Package for the Social Sciences (SPSS). Findings indicated that the NOUN library offers access …

The Implementation Of Social Media Based Library Services At The Federal University Of Technology, Owerri (Futo), Nigeria., Kingsley Egbukole, Marlene A. Holmner

Library Philosophy and Practice (e-journal)

Academic libraries are faced with the challenge of meeting the varied demands of users stemming from the ever-increasing different formats of information resources. These libraries around the world have thus adopted the use of social media -to render the required services to library users. FUTO library is experiencing serious challenges in the effort to accommodate the needs of its users - including the increasing number of users small reading spaces compared to the rising student population and the fact that many students live off-campus. This study investigates the possibility of adopting social media-based library services at the Federal University of …

Awareness And Use Of Social Media: A Study Of Ict Students At Kwara State University, Nigeria, Abdrahman Atanda Moustapha

Library Philosophy and Practice (e-journal)

The use of social networks among students at higher institutions has become popular and is widely celebrated amid criticism. This is because these social networks are changing the way people communicate, interact, and socialize. The purpose of this paper is to explore students' awareness and use of social media: a study of ICT students at Kwara State University, Nigeria. This study used a survey research method. The respondents were students’ faculty of information and communication technology, and the results reveal that the majority of respondents (91.4%) are familiar with social networks, have access to the Internet, and regularly use mobile …

Awareness Of Social Media Privacy & Security: A Study Among Engineering Students In Spsr Nellore Dist., A.P., Nagaraju Kuppugari

Library Philosophy and Practice (e-journal)

This paper presents the results of a study conducted on the engineering student’s awareness of social media privacy and security issues. For this purpose, the survey method was adopted and a questionnaire was administered among the engineering students. The results revealed that majority of the respondents (60.8 percent) are reading the privacy policies on social media Majority of the respondents (76.31 percent) are avoiding friend requests from unknown persons. The study recommends that the users of social media should not assume that all privacy policies are identical; they vary from one platform to another; also, they do not provide sufficient …

Use Of Social Media And Its Perceived Implications On The Social Life Of Students: A Case Study Of The Students Of Joseph Ayo Babalola University Ikeji – Arakeji, Nigeria, Samson Akinola, Francis Opeyemi Opawale

Library Philosophy and Practice (e-journal)

The uses of social media have developed into a universal and virtually inevitable phenomenon that has transformed the method by which students communicate, interrelate, mingle and socialize, and have become an integral portion of students’ social and cultural lifestyle. Subsequently, students use a considerable measure of their time on social media. University students and adolescence are viewed as the prevalent users of this contemporary technology. Notwithstanding the mounting quantity of literature on the uses of social media around the globe, there is a drought of investigation on how the uses of social media affect students’ social life. This evocative, investigative …

Ethical Behaviour And The Use Of Social Media By Undergraduates, University Of Ibadan., Tolulope Elizabeth Adenekan Phd, Ayomide Joy Lala

Library Philosophy and Practice (e-journal)

The attraction of social media tools in higher education has been attributed to the affordances and participatory nature that the tools offer. For undergraduates in this generation, social networking has become an “addiction”. Ordinarily, a student who has a Facebook account opens the account daily to check new updates and spends hours studying new updates until he/she realizes that there are more important things to do like school work that has been missed because of logging in to a social platform. The research design adopted for the study is a descriptive survey. A multistage random sampling technique was used for …

Social Media: Access To Reference Services By Students In A University Library In South-East, Nigeria, Nancy Chinenyenwa Akagha Mrs, Samuel Kelechukwu Ibenne Dr, Ifeyinwa Blessing Okoye Dr, Ogechi Iheanacho-Kelechi Mrs

Library Philosophy and Practice (e-journal)

The general purpose of the study was to ascertain the use of social media by students to access reference services at the Federal University of Technology Library, Owerri. The survey research design was used for the study using questionnaire as the instrument for data collection. The research adopted both the proportionate/stratified and simple random sampling techniques to investigate a sample of 288 students in Federal University of Technology Library, Owerri. Self-constructed and validated questionnaire with a reliability coefficient of 0.87 was used to collect data for the study. Four research questions and one hypothesis were framed for the study. The …

Awareness, Accessibility And Challenges Of Social Media As Experienced By Postgraduate Information Studies Students, University Of Kwazulu-Natal During The Covid-19 Pandemics Lockdown, Febishola Idowu Kutu Mrs, Olabode Olajide Mr, Jacob Oloruntoba Kutu Dr

Library Philosophy and Practice (e-journal)

Students who receive literacy training tied to real-life assignments show greater improvement in literacy scores. The significance of this study revolves around the prominent role accorded social media in academic community for research, teaching and learning. In spite of the benefits associated with the use of social media for academic purposes, it is observed that many students, teachers/lecturers have not been fully exploring these advantages to improve their academic performance. The study investigated the awareness, access and social media challenges encountered by postgraduate students of Information Studies, UKZN during the lockdown caused by COVID-19 pandemics. The study employed a quantitative …

Utilization Of Social Networks Sites Among Lis Professionals In Academic Libraries: A Study Of Balochistan, Pakistan., Zhiwei Tang, Anwar Muhammad

Library Philosophy and Practice (e-journal)

The importance of Social media in academic libraries cannot be denied and overstated. The rapidly growing need for social media and its associated tool are creating problems and comfort for both uses and producers. The academic libraries have accepted the changes due to the demand, need, and expectation of library users. The prime objectives of the study were to find out the perception, use, issues, factors and marketing among the library professional in academic libraries of Balochistan, the descriptive survey method were used to complete this paper. The sample size was comprised of 67 library professionals. The data has been …

Social Media Usage Among Engineering Students -A Study, Nagaraju Kuppugari

Library Philosophy and Practice (e-journal)

The aim of the study is to investigate the use of social media by the engineering students at Nellore dist in Andhra Pradesh. The study adopted survey method and a structured questionnaire as a tool for collection of data. The findings reveal that significant differences observed in the amount of time spent by male and female respondents and the different age groups of respondents using social media in a day. The study also found that there are significant differences between male and female respondents on the use of various social networking sites. The study reveals that YouTube is the most …

The Use Of Social Media For Academic Purposes By Postgraduate Information Studies Students: A Case Of University Of Kwazulu-Natal South Africa, Jacob Oloruntoba Kutu Dr, Febishola Idowu Kutu Mrs

Library Philosophy and Practice (e-journal)

The study investigated the use of social media for academic purposes by postgraduate information studies students on the Pietermaritzburg campus of the University of KwaZulu-Natal (UKZN). The study was prompted by the recognition, as reflected in the literature, of problems associated with their use and uncertainty regarding their use in the South African context. The study was underpinned by communication theory. The study also employed a quantitative research design in the form of an online questionnaire using Google Forms. Fifty-five post-graduate students were sampled of which 51 participated, giving a response rate of 93%.

Findings revealed that majority of the …

Utilization Of Instagram Social Media By National Libraries In Southeast Asia During The Covid-19 Pandemic, Yaya Ofia Mabruri, Sofia Nur Aisyah

Library Philosophy and Practice (e-journal)

The Covid-19 pandemic has forced various life orders to change, activities that are usually done manually have turned into digital-based ones. National Libraries in Southeast Asia have an important role in providing relevant and factual information to avoid inappropriate information. The existence of the pandemic has hampered access to libraries. This has encouraged the national library to maximize the use of social media, especially Instagram as a forum for promotion and service extensions so that the public still gets the information and knowledge they need. This study discusses the use of Instagram by the three National Libraries namely Indonesia, Malaysia, …

Social Inclusion Library Promotion Strategy Through Social Media, Andi Asari, Djoko Saryono, Nora Lina Mohd Hussain, Robby Asyari

Library Philosophy and Practice (e-journal)

The selection of social media as a promotional media is to make it easier for the public to know all forms of social inclusion-based library services and facilities. This research aims to describe the effectiveness of social inclusion-based library promotion through social media. This research uses a quantitative approach.The variable in this study was a single variable i.e. the effectiveness of the promotion of social inclusion libraries through social media. Instruments in research use AISAS theory, namely attention, interest, search, action, and share. The sampling technique in this study is random sampling.The data collection techniques in this study used questionnaires …

Challenges And Prospects Of Reference Services In Federal University Libraries In South-West, Nigeria, Rotimi Adesina Egunjobi Dr., Samuel O. Ogunniyi Dr., Jesubukade Emmanuel Ajakaye Mr.

Library Philosophy and Practice (e-journal)

The importance of the reference section in any library cannot be overemphasised because it reflects the functionality of the library. Global trends in technology have opened doors of opportunity for the reference section to serve its users better through the use of online assistive technologies, expert systems, and other artificial intelligence techniques. To this end, this study focused on the challenges and prospects of reference services in Federal Academic Libraries in the Southwest of Nigeria. Using the descriptive survey design, questionnaire was administered through google forms for data collection on Reference section staff from the University of …

Using Social Media As A Tool To Re-Define And Transform Academic Library Service In The 21st Century, Danjuma Saidu, Job Onekutu Sani

Library Philosophy and Practice (e-journal)

Academic libraries are meant to acquire, provide and disseminate information resources to satisfy their patron’s information needs. A potent means in which librarians in academic libraries can optimize for their work and services as well as maintain their relevance is through social media. The purpose of this paper is to expose library and information personnel in academic libraries to the effective utilization of social media as an effective tool for re-defining and transforming academic library services in the 21^st century. The specific objectives are to identify the types of social media used for effective library service provision in academic …

Riding The Wave Of Information: Library Professionals’ Opinion Towards Information Literacy (Il) Program In Academic Libraries Of Pakistan, Shahzadi Humbhi, Munazza Jabeen, Shabbir Tareen, Alia Humbhi

Library Philosophy and Practice (e-journal)

The present study investigated status, strategies to promote the IL programs, contribution of social media, and challenges to provide IL programs in the academic libraries of Pakistan. A concurrent mixed-method technique was used and a structured questionnaire was designed to collect the data and in-depth interviews from 12 academic librarians of the capital cities of four provinces of Pakistan. A systematic sampling technique was used to collect the data from library professionals. The results reveal that academic libraries took imitative to launch IL programs at academic libraries of Pakistan but there is a need for improvement and revamp them. The …

Offering Web-Based Tools Via Library Websites For Academic And Research Progression: An Analytical Study, Tanmay De Sarkar

Library Philosophy and Practice (e-journal)

The purpose of the present study is to explore the possibility of integrating various online tools and apps with the library website and to identify the issues and benefits of implementing these tools. Quantitative online survey method was used using Google form in the present study to investigate the perception of the academic community involving students, teachers, and research scholars across higher education institutes in West Bengal, India about the online tools and apps and how they respond while interacting with these tools. Based on the responses to a series of questions, the study analyzed user observation and found purposive …

Use Of Social Media In Delivery Of Reference Services By Librarians In Futo Library, Nancy C. Akagha

Library Philosophy and Practice (e-journal)

This study attempt to find out the use of social media in delivery of reference services by librarians in Federal University of Technology Library, Owerri. The study was guided with three (3) research questions. However survey research design was used for the study with questionnaire as the instrument for data collection, with the target librarians that uses social media in delivery reference services in FUTO Library. Findings from the study indicated the types social media medium employed in their services and discovered a high degree of use. The impact in the Library is without challenges, which ranges from insufficient content …

Social Media Usage Among Post-Graduate Students Of Kashmir University And Relationships Between Social Media Use And Factors Relating To Depression, Javaid Ahmad Wagay, Dr Pc Sehgal

Library Philosophy and Practice (e-journal)

COVID-19 and the resulting stay-at-home orders have changed just about everything, including our relationship with the internet, how often we use it and how we use it. For instance, in India 87 % people reported increase in its usage with 75 % spending increasing amount of time on Facebook, Twitter and WhatsApp (Business Today, March 30, 2020 ). This study examined the use of social media PG Students of Kashmir university . The main objectives of the study are to find out the reasons why PG Students use social media, to identify students’ perception of social media, and to find …

Promoting A Policy For Social Media Use In Nigeria, Adetola Akanbiemu

Library Philosophy and Practice (e-journal)

The paper discusses the development and promotion of social media policy in academic libraries in Nigeria. Academic libraries are charged with the responsibility of supporting their parent organisation in achieving the institutional objectives which involve providing support for research and educational activities. Having such crucial roles to carry out, the use of social media has become a helpful tool in the delivery of services to users. Social Media has provided new opportunities for libraries and librarians in the world. In academic libraries, they are used as a powerful tool for communication by providing an excellent platform for an active and …

Use Of Social Media Effectively In Non-Profit Organization:A Study Of Libraries., Tang Zhiwei Dr, Anwar Muhammad

Library Philosophy and Practice (e-journal)

Social media is the best and reliable source that enables people to communicate easily without any obstacles. Social media allow the library staff and library users to interact with each other. Social media enables libraries to promote their sources and services. Social media is the largest virtual platform that is providing the libraries to promote their sources and services.it is obvious that social media is helping libraries to market their services and sources. It would be better for libraries should use or apply social media for better approaches to the library users. Every library is facing too many problems and …