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Appropriate Strategies For Developing Information Marketing In Iranian Faculties Of Agriculture, Mojtaba Sookhtanlo, Hamid Movahed Mohammadi, Ahmad Rezvanfar, Yousef Hedjazi

Library Philosophy and Practice (e-journal)

The main purpose of this research was to identify strengths and weaknesses, opportunities and threats associated with information marketing and appropriate strategies for the development of information marketing in Iranian Faculties of Agriculture. The research population consisted of all staff employed in central libraries of in the selected Faculties of Agriculture (Universities of Tehran, Ferdowsi of Mashhad, Shiraz, Tabriz and Isfahan technology) (N=107). The respondents selected by census sampling method so that ultimately number of 90 questionnaires obtained (n=90). According to the findings, the majority of respondents (72.3%) has a positive and very positive attitude to applying information marketing factors. …