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Full-Text Articles in Social and Behavioral Sciences
Consumption As Lifestyle: The Use Of Western Lifestyle As A Status Symbol In Multinational Corporations' Advertising In India, Alissa Goddard
Consumption As Lifestyle: The Use Of Western Lifestyle As A Status Symbol In Multinational Corporations' Advertising In India, Alissa Goddard
Independent Study Project (ISP) Collection
This paper examines the use of Western lifestyle as depicted in advertising by multinational companies through the use of English in advertising; sexually evocative imagery; and background images in advertisements that reflect Western lifestyles. These messages perpetuated by multinational companies of the elite status of Western lifestyle are further enhanced due to the pervasive influences of the mediums in which these lifestyles are communicated to Indian consumers (e.g. primarily television and magazines). However, this paper also examines how the products that the Indian consumer purchases to emulate this Western lifestyle are actually not the same products sold in the Western …
History Of Tibetan And Exile Radio, Irene Richardson
History Of Tibetan And Exile Radio, Irene Richardson
Independent Study Project (ISP) Collection
Radio has long served as an important source of information and means of communication in Tibet. I discuss the history of wireless communication and broadcasting as it developed in the years before the 1950 invasion and summarize the dismantling of the Tibetan’s communication network after the 17 Point Agreement. Next, foreign broadcasting aimed at Tibetans living in China is discussed. American broadcasting is overseen by the Broadcasting Board of Governors. Radio Free Asia and Voice of America carry out broadcasting directed at Tibetans. U.S. government funded broadcasting is particularly controversial; I compare a number of viewpoints on the subject. Voice …
“Edutainment”: The Role Of Mass Media In The Development Of An Effective Hiv/Aids Youth Awareness Campaign In Viet Nam, Carmin Smoot
“Edutainment”: The Role Of Mass Media In The Development Of An Effective Hiv/Aids Youth Awareness Campaign In Viet Nam, Carmin Smoot
Independent Study Project (ISP) Collection
Since the first reported case of HIV in Ho Chi Minh City, Vietnam, in the year 1990, more than 300,000 people have contracted the disease. The Socialist Republic of Vietnam has made considerable progress since that time in disseminating information on HIV/AIDS to the public, utilizing various forms of media. Yet in the rudimentary stages of this national effort, a “social evils” campaign was launched by the government; an emphasis was placed on informing the public as to why individuals contract HIV/AIDS, and which negative individual behaviors, or “social evils,” influence the proliferation of the disease. As more of the …
Know Your Enemy: Tibetan Perceptions Of And Approaches To Chinese Studies In Exile, Katherine Mechling
Know Your Enemy: Tibetan Perceptions Of And Approaches To Chinese Studies In Exile, Katherine Mechling
Independent Study Project (ISP) Collection
Achieving peaceful dialogue between Chinese and Tibetans is the crux of the Tibetan community in exile’s strategy to regain its homeland. Yet despite the recognized importance of cross-cultural communication the Tibetans, ideologically unwilling to separate “China the Oppressor” from “China the Neighbor” or even, potentially, “China the Co-Collaborator,” have largely avoided studying their adversary. Although increased literacy in Chinese language, knowledge of Chinese history and understanding of Chinese culture would enable the Tibetans to engage with China more effectively and productively, few initiatives exist in exile that facilitate the spread of such information. Receiving only a basic overview of Chinese …
Globalization’S Impact On Identity Through Billboard Advertisements, Sarah Hogan
Globalization’S Impact On Identity Through Billboard Advertisements, Sarah Hogan
Independent Study Project (ISP) Collection
When one walks down the main streets of Tunis it is clear that the faces represented in billboards do not match the faces of those walking along the streets. Why is this? Are the ads representative of the layering of civilizations that Tunisia has undergone? Are the ads from another source, such as the French, and just implementing their system on top of Tunisians expecting it to be successful? Moreover, what are the implications of these advertisements on the Tunisian identity? W.E.B. DuBois discusses the phenomenon of a “double consciousness” that has developed in African-Americans due to the portrayal of …
Vital Correspondence: Analyzing Local And International Media Coverage Of Armed Conflict, Marissa Moran
Vital Correspondence: Analyzing Local And International Media Coverage Of Armed Conflict, Marissa Moran
Independent Study Project (ISP) Collection
The atrocities of armed conflicts such as those in Israel’s Gaza Strip and the Darfur region of Sudan are not reaching and affecting Westerners as clearly and potently as they should, considering the technological capabilities of today’s international news media. In this paper, I will argue that media coverage of armed conflict in the developing world is stifled by the politics of international and transnational news media organizations and the unique challenges and limitations to local news organizations at the site of conflict. Private interests, financial constraints, and physical and political limitations cause global media to emphasize mainly the violent …
Seeing Is Believing: How The U.S. Government And American News Networks Spun The Iraq War, Sarah Schenter
Seeing Is Believing: How The U.S. Government And American News Networks Spun The Iraq War, Sarah Schenter
Independent Study Project (ISP) Collection
The American public was doubly deceived into compliance with the Iraq War – first by the government, then by the news media, which disseminated and amplified the Bush administration’s misleading rhetoric and accepted as fact the “evidence” of Weapons of Mass Destruction in Iraq that was used as the main justification for going to war. This paper first provides a background history of the role of American news media in armed conflict up until the Iraq War, starting with the Revolutionary War. The media was a powerful political actor ever since the beginning of United States history. With the evolution …