Social and Behavioral Sciences Commons^™

Benefits And Barriers To The Consumption Of A Vegetarian Diet In Australia, Emma Lea, Anthony Worsley

Faculty of Social Sciences - Papers (Archive)

Objective: The aim of this study was to examine consumers' perceived benefits and barriers to the consumption of a vegetarian diet.

Design: Survey (written questionnaire) that included questions on perceived benefits and barriers to the consumption of a vegetarian diet.

Setting: South Australia.

Subjects: Six hundred and one randomly selected South Australians.

Results: The main perceived barriers to adopting a vegetarian diet were enjoying eating meat and an unwillingness to alter eating habits. This was the case for men, women and all age groups, although there were sex and age differences present in over half of the barrier items. For …

"Social Drivers" As Predictors Of Yoghurt Consumption In China, A Lowe, Anthony Worsley

Faculty of Social Sciences - Papers (Archive)

A survey of yoghurt consumption by female consumers in Beijing showed 42% consuming often, 26% occasionally and 32% never. Consumers were generally younger and more driven by materialistic values than non-consumers. "Social drivers" are presented as a 1001 for marketers to predict the use of consumer products.