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Full-Text Articles in Social and Behavioral Sciences

Automatic Ventricular Nuclear Magnetic Resonance Image Processing With Deep Learning, Binbin Yong, Chen Wang, Jun Shen, Fucun Li, Hang Yin Jan 2020

Automatic Ventricular Nuclear Magnetic Resonance Image Processing With Deep Learning, Binbin Yong, Chen Wang, Jun Shen, Fucun Li, Hang Yin

Faculty of Engineering and Information Sciences - Papers: Part A

Cardiovascular diseases (CVD) seriously threaten the health of human beings, and they have caused widespread concern in recent years. At present, the diagnosis of CVD is mainly conducted by computed tomography (CT), echocardiography and nuclear magnetic resonance (NMR) technologies. NMR imaging technology is widely used in medical applications owing to its characteristics of high resolution and very low radiation. However, manual NMR image segmentation is time-consuming and error-prone, which has led to the research on automatic NMR image segmentation technologies. Researchers tend to explore the ventricular NRM image segmentation to improve the accuracy of CVD diagnosis. In this study, based ...


Making Sense? Visual Cultures Of De-Extinction And The Anthropocentric Archive, Rosie Ibbotson Jan 2017

Making Sense? Visual Cultures Of De-Extinction And The Anthropocentric Archive, Rosie Ibbotson

Animal Studies Journal

This article examines the operations of visual representations within discourses advocating deextinction. Images have significant agency within these debates, yet their roles, and the assumptions they naturalise, have not been critiqued. Demonstrating the affective, triumphant and subversive potentials of these representations, this article then turns to the implications of relying on images made by and for humans within the expressly multispecies space of de-extinction. Discourses around de-extinction tend to place undue weight not just on how candidate species look(ed), but on how they appear to human eyes after the mediating processes of representation, and the notion of recreating a ...


Mimicry And Mimesis: Matrix Insect, Madeleine Kelly Jun 2016

Mimicry And Mimesis: Matrix Insect, Madeleine Kelly

Animal Studies Journal

Paintings and insects might seem like odd companions. In this paper I describe how a series of paintings I made depicting insects creates associations between mimesis and mimicry in order to flag a sort of protective self-referentiality – one where painting resists its proverbial ‘end’ and insects are presented as vital new orders. Drawing upon art historical references, such as Surrealism and the modernist grid, I argue that playing on these references and the compositional effects of camouflage enlivens our regard for the sensuous worlds of both insects and painting. I conclude by exploring how paintings of insects are powerful metaphors ...


Moving Beyond Body Image: A Socio-Critical Approach To Teaching About Health And Body Size, Jan Wright, Deana Leahy Jan 2016

Moving Beyond Body Image: A Socio-Critical Approach To Teaching About Health And Body Size, Jan Wright, Deana Leahy

Faculty of Social Sciences - Papers (Archive)

Concerns about young people's (read, young women's) body dissatisfaction in schools have resulted in the introduction of programs promoting positive body Image in an effort to reduce eating disorders. These programs, informed by psychological or socio-psychological notions of the relations between self and bodies, seem to have considerable credibility in schools and in the academic Iiterature because of their authoritative underpinnings. In this chapter, we want to examine the ways in which such programs engage with discourses around bodies, fat, and size. For example, do they challenge discourses of weight-based oppression, create safe spaces for learning about weight ...


Preteen Boys, Body Image, And Eating Disorders, Jan Wright, Christine Halse, Gary Levy Jan 2016

Preteen Boys, Body Image, And Eating Disorders, Jan Wright, Christine Halse, Gary Levy

Faculty of Social Sciences - Papers (Archive)

In recent years, academic and public attention has increasingly focused on the issue of men's preoccupation with body image and the increasing incidence of eating disorders among men. Although most of this focus has been on young and adult males, media discourse has tended to extend explanations for men's aspirations for social body ideals to explanations for eating disorders in young boys. In this article, we take a critical look at the way the boys/body image/eating disorder nexus has been represented in some of the mainstream media. In particular, we propose that the boys/body image ...


An Assessment Of Image Distortion And Ct Number Accuracy Within A Wide-Bore Ct Extended Field Of View, Bradley Beeksma, D Truant, Lois C. Holloway, Sankar Arumugam Jan 2015

An Assessment Of Image Distortion And Ct Number Accuracy Within A Wide-Bore Ct Extended Field Of View, Bradley Beeksma, D Truant, Lois C. Holloway, Sankar Arumugam

Faculty of Engineering and Information Sciences - Papers: Part A

Although wide bore computed tomography (CT) scanners provide increased space for patients, the scan field of view (sFOV) remains considerably smaller than the bore size. Consequently, patient anatomy which spans beyond the sFOV is truncated and the information is lost. As a solution, some manufacturers provide the capacity to reconstruct CT images from a partial dataset at an extended field of view (eFOV). To assess spatial distortion within this eFOV three phantoms were considered a 30 x 30 x 20 cm3 slab of solid water, the Gammex electron density CT phantom and a female anthropomorphic phantom. For each phantom ...


Ion Radiography As A Tool For Patient Set-Up & Image Guided Particle Therapy: A Monte Carlo Study, Nicolas Depauw, Marta F. Dias, Anatoly B. Rosenfeld, Joao C. Seco Feb 2014

Ion Radiography As A Tool For Patient Set-Up & Image Guided Particle Therapy: A Monte Carlo Study, Nicolas Depauw, Marta F. Dias, Anatoly B. Rosenfeld, Joao C. Seco

Faculty of Engineering and Information Sciences - Papers: Part A

This study investigate the use of ion radiography as a tool for patient set-up and tumor tracking capabilities for image guided particle therapy (IGPT) using Monte Carlo simulations. One pediatric, two lung and one liver cancer patients were considered in this study. For each patient, 230 and 330 MeV proton, and 500 MeV/nucleon carbon ion pencil beams were simulated through their computed tomography (CT) data set using GEANT4.9.0. Energy, position and direction cosines of each particle were recorded in front and behind the patient. Ion radiographs were subsequently reconstructed using a dedicated in-house software. The image quality ...


Smoke Detection In Video: An Image Separation Approach, Hongda Tian, Wanqing Li, Lei Wang, Philip Ogunbona Jan 2014

Smoke Detection In Video: An Image Separation Approach, Hongda Tian, Wanqing Li, Lei Wang, Philip Ogunbona

Faculty of Engineering and Information Sciences - Papers: Part A

Existing video-based smoke detection methods often rely on the visual features extracted directly from the original frames. In the case of light smoke, the background is still visible and it deteriorates the quality of the features. This paper presents an approach to separating the smoke component from the background such that visual features can be extracted from the smoke component for reliable smoke detection. Specifically, an image is assumed to be a linear blending of a smoke component and a background image. Given a video frame and its background, the estimation of the blending parameter and the actual smoke component ...


Characterisation Of Coke Packed Beds After Liquid Slag Flow At 1 500°C By Image Analysis, Hazem Labib George, Raymond Longbottom, Sheng Chew, David Pinson, Brian Monaghan Jan 2014

Characterisation Of Coke Packed Beds After Liquid Slag Flow At 1 500°C By Image Analysis, Hazem Labib George, Raymond Longbottom, Sheng Chew, David Pinson, Brian Monaghan

Faculty of Engineering and Information Sciences - Papers: Part A

The flow of slag in the lower zone of the ironmaking blast furnace was experimentally simulated by adding slag to a high temperature laboratory scale coke packed bed. The flow of slag through packed beds of coke with packing densities varying from 50% to 65% was examined at 1 500°C. Since the liquid flow through a packed bed depends on packing properties such as particle size, particle shape, pore size and pore neck size, it was necessary to characterise these properties of the beds. In this work, image analysis of successive sections of the tested beds was utilised to ...


Hep-2 Cell Image Classification With Multiple Linear Descriptors, Lingqiao Liu, Lei Wang Jan 2014

Hep-2 Cell Image Classification With Multiple Linear Descriptors, Lingqiao Liu, Lei Wang

Faculty of Engineering and Information Sciences - Papers: Part A

The automatic classification of the HEp-2 cell stain patterns from indirect immunofluorescence images has attracted much attention recently. As an image classification problem, it can be well solved by the state-of-the-art bag-of-features (BoF) model as long as a suitable local descriptor is known. Unfortunately, for this special task, we have very limited knowledge of such a descriptor. In this paper, we explore the possibility of automatically learning the descriptor from the image data itself. Specifically, we assume that a local patch can be well described by a set of linear projections performed on its pixel values. Based on this assumption ...


Multi-Stage Compressed Sensing And Wall Clutter Mitigation For Through-The-Wall Radar Image Formation, Fok Hing Chi Tivive, Abdesselam Bouzerdoum, Van Ha Tang Jan 2014

Multi-Stage Compressed Sensing And Wall Clutter Mitigation For Through-The-Wall Radar Image Formation, Fok Hing Chi Tivive, Abdesselam Bouzerdoum, Van Ha Tang

Faculty of Engineering and Information Sciences - Papers: Part A

In this paper, a multi-stage through - The-wall radar imaging technique combining wall clutter mitigation and scene reconstruction is proposed. In the first stage, compressed sensing is applied to compressive measurements to recover the radar signals in the wavelet domain. Then, a subspace projection method is employed to remove the wavelet coefficients associated with the exterior wall reflections. In the second stage, the remaining wavelet coefficients are further compressed using principal component analysis. A compact linear measurement model is then formulated which relates the compressed wavelet coefficients to the image of the scene. Finally, the image reconstruction problem is solved in ...


Quality Of Experience-Based Image Feature Selection For Mobile Augmented Reality Applications, Yi Cao, Christian H. Ritz, Raad Raad Jan 2014

Quality Of Experience-Based Image Feature Selection For Mobile Augmented Reality Applications, Yi Cao, Christian H. Ritz, Raad Raad

Faculty of Engineering and Information Sciences - Papers: Part A

Mobile augmented reality applications rely on automatically recognising a visual scene through matching of derived image features. To ensure the Quality of Experience (QoE) perceived by users, such applications should achieve high matching accuracy meanwhile minimizing the waiting time to meet real-time requirement. An efficient solution is to develop an effective feature selection method to select the most robust features against distortions caused by camera capture to achieve high matching accuracy whilst transmission and matching process of the features are significant reduced. Feature selection is also beneficial to reducing the computational complexities of the matching system so that waiting time ...


Validly Measuring Destination Image In Survey Studies, Sara Dolnicar, Bettina Grun Jan 2013

Validly Measuring Destination Image In Survey Studies, Sara Dolnicar, Bettina Grun

Faculty of Commerce - Papers (Archive)

Destination image is among the most frequently measured constructs in empirical survey research. Academic tourism researchers tend to use multi-category scales, often referring to them as "Likert scales," while industry typically uses "pickany" measures. But which leads to results that are more valid? Findings from a large-scale experimental study show that a "forced-choice full binary" format (where respondents have to tick "yes" and "no" for each destination-attribute combination) performs better than both current preferred formats in academic and applied studies.


Accuracy Of Deformable Image Registration For Contour Propagation In Adaptive Lung Radiotherapy, Nicholas Hardcastle, Wouter Van Elmpt, Dirk De Ruysscher, Karl Bzdusek, Wolfgang A. Tome Jan 2013

Accuracy Of Deformable Image Registration For Contour Propagation In Adaptive Lung Radiotherapy, Nicholas Hardcastle, Wouter Van Elmpt, Dirk De Ruysscher, Karl Bzdusek, Wolfgang A. Tome

Faculty of Engineering and Information Sciences - Papers: Part A

Background: Deformable image registration (DIR) is an attractive method for automatic propagation of regions of interest (ROIs) in adaptive lung radiotherapy. This study investigates DIR for automatic contour propagation in adaptive Non Small Cell Lung Carcinoma patients.


Optical Image Encryption Based On Chaotic Baker Map And Double Random Phase Encoding, Ahmed M. Elshamy, Ahmed N. Z Rashed, Abd El-Naser A. Mohamed, Osama S. Faragalla, Yi Mu, Saleh A. Alshebeili, F E Abd El-Samie Jan 2013

Optical Image Encryption Based On Chaotic Baker Map And Double Random Phase Encoding, Ahmed M. Elshamy, Ahmed N. Z Rashed, Abd El-Naser A. Mohamed, Osama S. Faragalla, Yi Mu, Saleh A. Alshebeili, F E Abd El-Samie

Faculty of Engineering and Information Sciences - Papers: Part A

This paper presents a new technique for optical image encryption based on chaotic Baker map and Double Random Phase Encoding (DRPE). This technique is implemented in two layers to enhance the security level of the classical DRPE. The first layer is a pre-processing layer, which is performed with the chaotic Baker map on the original image. In the second layer, the classical DRPE is utilized. Matlab simulation experiments show that the proposed technique enhances the security level of the DRPE, and at the same time has a better immunity to noise.


Two-Stage Through-The-Wall Radar Image Formation Using Compressive Sensing, Van Ha Tang, Abdesselam Bouzerdoum, Son Lam Phung Jan 2013

Two-Stage Through-The-Wall Radar Image Formation Using Compressive Sensing, Van Ha Tang, Abdesselam Bouzerdoum, Son Lam Phung

Faculty of Engineering and Information Sciences - Papers: Part A

We introduce a robust image-formation approach for through-the-wall radar imaging (TWRI). The proposed approach consists of two stages involving compressive sensing (CS) followed by delay-and-sum (DS) beamforming. In the first stage, CS is used to reconstruct a complete set of measurements from a small subset collected with a reduced number of transceivers and frequencies. DS beamforming is then applied to form the image using the reconstructed measurements. To promote sparsity of the CS solution, an overcomplete Gabor dictionary is employed to sparsely represent the imaged scene. The new approach requires far fewer measurement samples than the conventional DS beamforming and ...


Image Guidance During Breast Radiotherapy: A Phantom Dosimetry And Radiation-Induced Second Cancer Risk Study, A Quinn, L Holloway, Peter Metcalfe Jan 2013

Image Guidance During Breast Radiotherapy: A Phantom Dosimetry And Radiation-Induced Second Cancer Risk Study, A Quinn, L Holloway, Peter Metcalfe

Faculty of Engineering and Information Sciences - Papers: Part A

Imaging procedures utilised for patient position verification during breast radiotherapy can add a considerable dose to organs surrounding the target volume on top of therapeutic scatter dose. This study investigated the dose from a breast kilovoltage cone-beam CT (kV-CBCT), a breast megavoltage fan-beam CT (MV-FBCT), and a TomoDirectTM breast treatment. Thermoluminescent dosimeters placed within a female anthropomorphic phantom were utilised to measure the dose to various organs and tissues. The contralateral breast, lungs and heart received 0.40 cGy, 0.45 cGy and 0.40 cGy from the kV-CBCT and 1.74 cGy, 1.39 cGy and 1.73 cGy ...


An Image-Based Approach For Classification Of Human Micro-Doppler Radar Signatures, Fok Hing Chi Tivive, Son Lam Phung, Abdesselam Bouzerdoum Jan 2013

An Image-Based Approach For Classification Of Human Micro-Doppler Radar Signatures, Fok Hing Chi Tivive, Son Lam Phung, Abdesselam Bouzerdoum

Faculty of Engineering and Information Sciences - Papers: Part A

With the advances in radar technology, there is an increasing interest in automatic radar-based human gait identification. This is because radar signals can penetrate through most dielectric materials. In this paper, an image-based approach is proposed for classifying human micro-Doppler radar signatures. The time-varying radar signal is first converted into a time-frequency representation, which is then cast as a two-dimensional image. A descriptor is developed to extract micro-Doppler features from local time-frequency patches centered along the torso Doppler frequency. Experimental results based on real data collected from a 24-GHz Doppler radar showed that the proposed approach achieves promising classification performance.


The Joint Effect Of Image Blur And Illumination Distortions For Mobile Visual Search Of Print Media, Yi Cao, Christian Ritz, Raad Raad Jan 2013

The Joint Effect Of Image Blur And Illumination Distortions For Mobile Visual Search Of Print Media, Yi Cao, Christian Ritz, Raad Raad

Faculty of Engineering and Information Sciences - Papers: Part A

Mobile Visual Search (MVS) is an emerging area of research given the explosion of smart and powerful mobile devices. Typically, the performance of MVS applications is influenced by the implemented image processing algorithms as well as various distortions that occur when capturing images by the mobile camera. This paper examines the joint effect of two common distortions, namely the illumination changes and image blurring on image matching accuracy for print media when using four state-of-the art local feature algorithms. Results obtained for a database of real camera images captured by two different camera models show that the illumination changes have ...


Scalable Fragile Watermarking For Image Authentication, Angela Piper, Reihaneh Safavi-Naini Jan 2013

Scalable Fragile Watermarking For Image Authentication, Angela Piper, Reihaneh Safavi-Naini

Faculty of Engineering and Information Sciences - Papers: Part A

Semi-fragile watermarks are used to detect unauthorised changes to an image, whereas tolerating allowed changes such as compression. Most semi-fragile algorithms that tolerate compression assume that because compression only removes the less visually significant data from an image, tampering with any data that would normally be removed by compression cannot affect a meaningful change to the image. Scalable compression allows a single compressed image to produce a variety of reduced resolution or reduced quality images, termed subimages, to suit the different display or bandwidth requirements of each user. However, highly scaled subimages remove a substantial fraction of the data in ...


Vection Induced By Illusory Motion In A Stationary Image, Takeharu Seno, Akiyoshi Kitaoka, Stephen Palmisano Jan 2013

Vection Induced By Illusory Motion In A Stationary Image, Takeharu Seno, Akiyoshi Kitaoka, Stephen Palmisano

Faculty of Social Sciences - Papers (Archive)

Ilusory self-motion (vection) can be induced by large areas of visual motion stimulation. Here we demonstrate for the first time that illusory expansion can induce vection in the absence of any physical display motion.


On The Dosimetric Effect And Reduction Of Inverse Consistency And Transitivity Errors In Deformable Image Registration For Dose Accumulation, Edward T. Bender, Nicholas Hardcastle, Wolfgang A. Tome Jan 2012

On The Dosimetric Effect And Reduction Of Inverse Consistency And Transitivity Errors In Deformable Image Registration For Dose Accumulation, Edward T. Bender, Nicholas Hardcastle, Wolfgang A. Tome

Faculty of Engineering and Information Sciences - Papers: Part A

Purpose: Deformable image registration (DIR) is necessary for accurate dose accumulation between multiple radiotherapy image sets. DIR algorithms can suffer from inverse and transitivity inconsistencies. When using deformation vector fields (DVFs) that exhibit inverse-inconsistency and are nontransitive, dose accumulation on a given image set via different image pathways will lead to different accumulated doses. The purpose of this study was to investigate the dosimetric effect of and propose a postprocessing solution to reduce inverse consistency and transitivity errors. Methods: Four MVCT images and four phases of a lung 4DCT, each with an associated calculated dose, were selected for analysis. DVFs ...


Key-Based Scrambling For Secure Image Communication, Prashan Premaratne, Malin Premaratne Jan 2012

Key-Based Scrambling For Secure Image Communication, Prashan Premaratne, Malin Premaratne

Faculty of Engineering and Information Sciences - Papers: Part A

Secure image communication is becoming increasingly important due to theft and manipulation of its content. Law enforcement agents may find it increasingly difficult to stay afloat above the ill intentions of hackers. We have been able to develop an image scrambling algorithm that is very simple to implement but almost impossible to breach with a probability less than 5x10− 300. This is possible due to the fact that a user may purchase or acquire rights for an intended image by specifying a 'key' that can form a sequence of numbers 10 to 100 in length. The content provider uses this ...


"Pick-Any" Measures Contaminate Brand Image Studies, Sara Dolnicar, John R. Rossiter, Bettina Grun Jan 2012

"Pick-Any" Measures Contaminate Brand Image Studies, Sara Dolnicar, John R. Rossiter, Bettina Grun

Faculty of Commerce - Papers (Archive)

Brand image measures using the typical "pick-any" answer format have been shown to be unstable (Rungie et al., 2005). In the present study, we find that the poor stability results are mainly caused by the pick-any measure itself because it allows consumers to evade reporting true associations. Using a forced-choice binary measure, we find that stable brand attribute associations are in fact present with much higher incidence (70%), thus outperforming both the measures predominantly used in industry (pick-any, 41%) and academia (7-point scale measure, 59%). Under simulated optimal conditions the forced-choice binary measure leads to 90% stability of brand-attribute associations ...


New Structural Similarity Measure For Image Comparison, Prashan Premaratne, Malin Premaratne Jan 2012

New Structural Similarity Measure For Image Comparison, Prashan Premaratne, Malin Premaratne

Faculty of Engineering and Information Sciences - Papers: Part A

Subjective quality measures based on Human Visual System for images do not agree well with well-known metrics such as Mean Squared Error and Peak Signal to Noise Ratio. Recently, Structural Similarity Measure (SSIM) has received acclaim due to its ability to produce results on a par with Human Visual System. However, experimental results indicate that noise and blur seriously degrade the performance of the SSIM metric. Furthermore, despite SSIM's popularity, it does not provide adequate insight into how it handles 'structural similarity' of images. We propose a structural similarity measure based on approximation level of a given Discrete Wavelet ...


Learning-Based Prostate Localization For Image Guided Radiation Therapy, Luping Zhou, Shu Liao, Wei Li, Dinggang Shen Jan 2011

Learning-Based Prostate Localization For Image Guided Radiation Therapy, Luping Zhou, Shu Liao, Wei Li, Dinggang Shen

Faculty of Engineering and Information Sciences - Papers: Part A

Accurate prostate localization is the key to the success of radiotherapy. It remains a difficult problem for CT images due to the low image contrast, the prostate motion, and the uncertain presence of rectum gas. In this paper, a learning based framework is proposed to improve the accuracy of prostate detection in CT. It adaptively determines distinctive feature types at distinctive image regions, thus filtering out features that are salient in image appearance, but irrelevant to prostate localization. Furthermore, an image similarity function is learned to make the image appearance distance consistent with the underlying prostate alignment. The efficacy of ...


A Reduced Reference Image Quality Metric Based On Feature Fusion And Neural Networks, Aladine Chetouani, Azeddine Beghdadi, Mohamed Deriche, Abdesselam Bouzerdoum Jan 2011

A Reduced Reference Image Quality Metric Based On Feature Fusion And Neural Networks, Aladine Chetouani, Azeddine Beghdadi, Mohamed Deriche, Abdesselam Bouzerdoum

Faculty of Engineering and Information Sciences - Papers: Part A

A Global Reduced Reference Image Quality Metric (IQM) based on feature fusion using neural networks is proposed. The main idea is the introduction of a Reduced Reference degradation-dependent IQM (RRIQM/D) across a set of common distortions. The first stage consists of extracting a set of features from the wavelet-based edge map. Such features are then used to identify the type of degradation using Linear Discriminant Analysis (LDA). The second stage consists of fusing the extracted features into a single measure using Artificial Neural Networks (ANN). The result is a degradation- dependent IQM measure called the RRIQM/D. The performance ...


Development Of Fully 3d Image Reconstruction Techniques For Pinhole Spect Imaging, Xuezhu Zhang, Yujin Qi Jan 2011

Development Of Fully 3d Image Reconstruction Techniques For Pinhole Spect Imaging, Xuezhu Zhang, Yujin Qi

Faculty of Engineering and Information Sciences - Papers: Part A

The purpose of this study was to develop fully 3D image reconstruction techniques for pinhole SPECT imaging with our Micro-SPECT system. Our studies involve in the derivation of projection operators, analysis of the sampling characteristics of pinhole SPECT imaging in Radon space, development of effective geometric calibration method for system misalignment, and 3D image reconstruction development and implementation with quantitative degrading compensation for pinhole SPECT with both circular and helical scan. The performances of pinhole SPECT imaging were evaluated using computer simulations and experiments with the Ultra-Micro Hot-Spot phantom, Ultra-Micro Defrise phantom and small-animal imaging. The results from the computer ...


Dosimetric Image Reconstruction In Eye Brachytherapy Using Silicon Pixelated Detectors, M Weaver, M Petasecca, M L. F Lerch, D Cutajar, J Jakubek, S Pospisil, Anatoly B. Rosenfeld Jan 2011

Dosimetric Image Reconstruction In Eye Brachytherapy Using Silicon Pixelated Detectors, M Weaver, M Petasecca, M L. F Lerch, D Cutajar, J Jakubek, S Pospisil, Anatoly B. Rosenfeld

Faculty of Health and Behavioural Sciences - Papers (Archive)

This study presents a high spatial resolution dosimetry system for quality assurance of I-125 eye plaques. The system is based on a silicon pixelated detector and is capable of deriving 3D dose distributions. A simple design was implemented, incorporating a movable eye plaque in a small water phantom above the silicon Medipix2 detector. It is designed for obtaining 2D dose distributions at different depths in water, for subsequent 3D dose mapping. The effect of backscattering in a medium placed behind the Medipix2 to simulate surrounding tissue has been studied in terms of dose distribution. Additionally, two modes of acquisition, event ...


The Portrayal Of Aboriginal Spiritual Identity In Tourism Advertising: Creating An Image Of Extraordinary Reality Or Mere Confusion?, Alan A. Pomering Jan 2010

The Portrayal Of Aboriginal Spiritual Identity In Tourism Advertising: Creating An Image Of Extraordinary Reality Or Mere Confusion?, Alan A. Pomering

Faculty of Commerce - Papers (Archive)

This paper considers how Aboriginal identity and spirituality are appropriated to construct national identity for an Australian tourism advertising campaign, and proposes a research agenda to investigate whether incongruity, based on consumers’ prior knowledge of Indigenous Australians’ real everyday identity, might reduce advertising effectiveness.