Social and Behavioral Sciences Commons^™

Heavy Metal Fundraisers: Entrepreneurial Recording Artists In Platform Capitalism, Jason Netherton

Electronic Thesis and Dissertation Repository

Abstract

How do cultural producers square customary understandings of what it means to be authentic and autonomous creators in new contexts characterized by digital-era entrepreneurial pressures and online platform-mediated financial opportunities? This study examines how heavy metal recording artists experience these pressures; how some of them engage in platform-based crowdfunding, argue over its legitimacy, and rationalize varying degrees of acceptance and dependence. First, my analysis centers on a case study which follows the experiences of a progressive metal band as they navigate a new financial relation in conjunction first with the fundraising platform Pozible and then the patronage-based crowdfunding platform …

Making The World A Better Place: How Crowdfunding Increases Consumer Demand For Social-Good Products, Bonnie Simpson, Martin Schreier, Sally Bitterl, Katherine White

Management and Organizational Studies Publications

Crowdfunding has emerged as an alternative means of financing new ventures wherein a large number of individuals collectively back a project. This research specifically looks at reward based crowdfunding, where those who take part in the crowdfunding process receive the new product for which funding is sought in return for their financial support. This work illustrates that consumers make fundamentally different decisions when considering contributing their money to crowdfund versus purchase a product. Six studies demonstrate that compared to a traditional purchase, crowdfunding more strongly activates an interdependent mindset and, as a result, increases consumer demand for social-good products (i.e., …