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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Balancing The Demands Of College And Athletics: First-Generation Female Student Athletes’ Perception Of The College Experience, Adrienne Rodriguez
Balancing The Demands Of College And Athletics: First-Generation Female Student Athletes’ Perception Of The College Experience, Adrienne Rodriguez
Theses & Dissertations
Research Focus. The launch of the 1972 Title IX regulation education amendment arrived at a pivotal time for women in sports. “Title IX recognized the uniqueness of intercollegiate athletics by permitting colleges and universities to have separate and equal athletic programs for women” (Hogshead-Makar, & Zimbalist, 2007, p. 2). As more women began to participate in sports, pressures to perform both competitively and academically presented different challenges for female athletes during their collegiate career. For a female student-athletes to be successful in both academics and athletics, the student-athlete must discover a means to sustain a reasonable balance academically and athletically …
Communication Goals Of American Universities: A Social Media Content Analysis, Travis Ryan
Communication Goals Of American Universities: A Social Media Content Analysis, Travis Ryan
Mahurin Honors College Capstone Experience/Thesis Projects
Social media is a key communication tool for American universities. This research project is an exploratory look at how universities communicate with stakeholders via social media. In particular, the primary purpose is to explore potential emphasis on academic programs relative to the promotion of athletics as a marketing tool to bolster identity and recruit students. 3000 tweets were collected from 130 NCAA Division 1 American universities. In total, roughly 500,000 tweets have been scraped and classified using an automated script to assess tweet content. Particular emphasis was given to the concept of university rebranding as a broader marketing strategy for …