Social and Behavioral Sciences Commons^™

Communalism To Consumerism: Consumer Culture In Samoa, Amelia Neptune

Independent Study Project (ISP) Collection

Communalism is a system of living where the good of a total group is prioritized over individual wealth or wellbeing. Consumerism is a fascination with the act of purchasing and acquiring goods. This paper attempts to find out how consumer culture might clash or coincide with a tradition of communalism within the Pacific island nation of Samoa. It looks at the history of communalism within Samoa, and how communalism has been interpreted in Samoa’s modern society, manifesting in the form of remittances and formal gift exchanges.

With the introduction of a cash economy from the West, the paper looks at …