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Full-Text Articles in Social and Behavioral Sciences
Budweiser In The 2017 Super Bowl: Dialectic Values Advocacy And The Rhetorical Stakeholder, Benjamin P. Windholz
Budweiser In The 2017 Super Bowl: Dialectic Values Advocacy And The Rhetorical Stakeholder, Benjamin P. Windholz
Theses and Dissertations--Communication
Organizational-public relations discourse is changing given the advent of social media, and corporate statements are evaluated under different criteria in the digital age. Grounding Budweiser’s response to controversy over their 2017 Super Bowl advertisement in terms of consumer expectations for corporate social responsibility provides a new perspective for approaching Bostdorff and Vibbert’s (1994) conceptualization of values advocacy. This study recognizes the power of the rhetorical stakeholder, a discursively created public, and demands re-evaluation of the values common to society from a co-creational OPR perspective. Conceptualizing dialectic values advocacy outlines the changing values among contemporary, common stakeholders as well as the …
On Making A Difference: How Photography And Narrative Produce The Short-Term Missions Experience, Joshua Kerby Jennings
On Making A Difference: How Photography And Narrative Produce The Short-Term Missions Experience, Joshua Kerby Jennings
Theses and Dissertations--Community & Leadership Development
Short-term missions participants encounter difference in purportedly captivating ways. Current research, however, indicates the practice does not lead to long-lasting, positive change. Brian M. Howell (2012) argues the short-term missions experience is confined to the limitations of the short-term missions narrative. People who engage in short-term missions build assumptions, seek experiences, understand difference, and convey meaning, as a result of this narrative. The process of telling and retelling travel stories is integral to the short-term missions experience. Drawing upon literature on tourism, narrative, development, and photography, this study intends to evaluate the inefficacy of short-term missions through the stories which …
Scribblescholar Was Here: Confessional Notes Of A Vandal Academic, Clay Shields
Scribblescholar Was Here: Confessional Notes Of A Vandal Academic, Clay Shields
Theses and Dissertations--English
As a (former) vandal-punk in the academy, I often fear succumbing to Ivory Tower Stockholm syndrome. The identities I perform, vandal-punk and scholar, ideologically clash to the point that they often feel irreconcilable. By codemeshing the high-low discourses associated with these adopted cultures, I attempt to disrupt any hierarchal privileging of either, instead searching for a way to live with and harness both.